Ethan Heftman 6

Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

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Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing

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A+E Networks Seeks TV Attribution Next-Gen: Heftman

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Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss

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Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman

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Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell

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