Bob Ivins 5

Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins

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TV Measurement Is Up For Grabs: Ivins Joins TVSquared

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‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia

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TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins

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Shared Approach Needed For Addressable: NCC Media’s Ivins

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