Andrea Zapata 7

WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’

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No Turning Back: For Zapata, The Era Of Single-Currency Is Over

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Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts

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Warner Bros. Discovery Preps New Multi-Screen Measurement Tests

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WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement

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Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate

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Comcast Has Pivoted To First-Party Viewing Data: Zapata

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