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Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals

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Beyond The Buzzword: Habu Aims Clean Rooms ‘Upstream’ In Client Conversations

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Shoppable TV Excites PHD’s Klein At IAB NewFronts

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Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray

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Kargo’s Harry Kargman Aims To Disrupt CTV Landscape With Innovative Ad Formats

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‘Settlers’ find work-life balance in their own back yard

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For customer appreciation, just add inertia

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GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies

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NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’

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WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’

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