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Xaxis

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Xaxis is the world’s largest global programmatic media and technology platform working with 3,300 brands in 47 markets and produces more than $1 billion in revenue annually.

Location:
New York, NY, United States
Founded:
2011
Xaxis Spending $54m On Ad Technology This Year
Native Can Scale, As Plista Hits US: Xaxis’ Moore
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil
Xaxis’ Crittenden Wants Clients A World Beyond CTR
Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore
Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin
Native Ads Will Replace Display Ads: Xaxis’ Allen
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum
Context And Audience Go Hand-In-Hand: Xaxis’ Beaumier
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum
Xaxis’ Lesser Followed The Paternal Path To Change Advertising
Xaxis’ Grether Expects Programmatic TV Early In 2016
Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon
Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
Xaxis Will Use More Private Marketplaces, Less RTB
Xaxis’ Pangis: Change Is Perpetual
Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
Xaxis’ Turbine Differentiated By Data: Grether
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk
Total Transparency Can Hinder Ads: Xaxis’ Moore
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
Ad Groups Look To Reimagine TV On Mobile Screens
Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner
VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon
“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
Xaxis Combats TV Distraction With Synchronized Mobile Ads
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
The Search For Standards For Addressable Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
TV-Synced Ads Boost Brand Engagement, Civolution Says
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
Xaxis’ Hanlon: TV Is The Future Of Online Video Ads
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
Kantar’s TV Data Helps Xaxis Target Online Ads
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
Video Ad Networks Must Become Unique To Survive
Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
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