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Xaxis - Context
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Xaxis

["Advertising"]
      
                                      
                                        
                                        
                                        
                
      


      
              Description:

Xaxis is the world’s largest global programmatic media and technology platform working with 3,300 brands in 47 markets and produces more than $1 billion in revenue annually.

Location:
New York, NY, United States
Founded:
2011
Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus
Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia
Xaxis Embarks On Dynamic Custom Creative, Sweeney Says
Xaxis Spending $54m On Ad Technology This Year
Native Can Scale, As Plista Hits US: Xaxis’ Moore
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil
Xaxis’ Crittenden Wants Clients A World Beyond CTR
Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore
Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin
Native Ads Will Replace Display Ads: Xaxis’ Allen
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum
Context And Audience Go Hand-In-Hand: Xaxis’ Beaumier
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum
Xaxis’ Lesser Followed The Paternal Path To Change Advertising
Xaxis’ Grether Expects Programmatic TV Early In 2016
Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon
Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
Xaxis Will Use More Private Marketplaces, Less RTB
Xaxis’ Pangis: Change Is Perpetual
Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
Xaxis’ Turbine Differentiated By Data: Grether
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk
Total Transparency Can Hinder Ads: Xaxis’ Moore
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
Ad Groups Look To Reimagine TV On Mobile Screens
Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner
VivaKi’s Bertozzi Explains Ad Tech Alliance with Amazon
“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
Xaxis Combats TV Distraction With Synchronized Mobile Ads
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
The Search For Standards For Addressable Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
TV-Synced Ads Boost Brand Engagement, Civolution Says
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
Xaxis’ Hanlon: TV Is The Future Of Online Video Ads
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
Kantar’s TV Data Helps Xaxis Target Online Ads
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
Video Ad Networks Must Become Unique To Survive
Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
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