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WPP

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WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland.

Location:
London, United Kingdom
Founded:
1986
It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell
WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals
David Moore Sees Xaxis’ Future In [m]Platform
WPP’s Chief Sorrell Aims To Integrate ‘One Firm’
INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space
WPP’s Sorrell Wants Snapchat & AOL To Challenge Digital Ad Duopoly
Publicis, WPP Execs See Programmatic TV Coming In To View
Native Can Scale, As Plista Hits US: Xaxis’ Moore
Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum
WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman
Xaxis’ Lesser Followed The Paternal Path To Change Advertising
WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly
‘Under Siege’: Kawaja On How Mad Men Are Fighting Back
Martin Sorrell’s ‘Near-Death Experience’ And Bouncing Back From Mistakes
Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley
Sir Martin Sorrell on Transformation of Advertising and of WPP
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
Sorrell’s Forecast: 2015 Will Be A Bit Better Than 2014
WPP’s Sorrell Bets On Sports Value With Bruin Investments
WPP’s Sorrell: We Are a Content Company
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
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