BARCELONA — The developer behind some of the biggest mobile social games is offering to help others monetize their apps.
“We are taking on third-publishing – that will change our model,” says James Peng, head of user acquisition and monetization at Redwood City, California Dragon Story and Bubble Mania developer Storm8.
“We’re helping to launch games that are inherently successful – they have good metrics but don’t have the platform to grow and be viewed by the whole world.” For Peng, the move is about “promoting them to our network”: “We’re driving more value than they could on their own.”
Speaking with Beet.TV at the big Mobile World Congress convention, Peng said Storm8 wants to grow its network of games from 50 million monthly users to 100 million.