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Digitas

no topics Description:

Digitas is a global marketing and technology agency that transforms businesses for the digital age.

 Location:
Boston, MA, United States
People:
 Adam Shlachter Rahil Berani
Family:
 logoPublicis Groupe 35
Executive Views
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
By Robert Andrews  
Executive Views
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
By Robert Andrews  
Executive Views
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
By Robert Andrews  
Executive Views
Digitas’ Shlachter: Good Branded Video Is Hard To Do
By Robert Andrews  
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Executive Views
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
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Executive Views
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
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Industry moves
Industry Moves: Wiggin, Qriously, Shine 360°, Guardian; Digitas
Publicis Buys Communication Central Group, China’s Biggest Indie Ad Agency, For Digitas
M&A analysis
Publicis Buys Communication Central Group, China’s Biggest Indie Ad Agency, For Digitas
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Publicis Groupe 35
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Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
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Executive Views
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
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Executive Views
Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala
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Executive Views
Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization
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Executive Views
Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma
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Executive Views
TV Ad Budgets Can’t Stop Trump: explains Publicis’ Tobaccowala
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Executive Views
Setbacks And Hurdles Make Publicis’ Lévy Stronger
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Executive Views
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating
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Executive Views
Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey
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Executive Views
How Ad Execs Think Differently About Mobile
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Executive Views
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
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Executive Views
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
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Executive Views
Video First, TV Later: Digitas’ Zaben
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Executive Views
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben
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Executive Views
Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter
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Executive Views
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala
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M&A analysis
Another ads indie snapped up: Publicis bids €416 million for LBi