Digitas - Context

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Digitas - Context

Digitas

Consulting Description:

Digitas is a global marketing and technology agency that transforms businesses for the digital age.

Location:
Boston, MA,

United States

People:

Adam Shlachter

Beth Weeks

Rahil Berani

Family:

Publicis Groupe 38

Digitas 10
- DigitasLBi 9
- lbi 1
Havas 21
Leo Burnett 2
performics 3
Publicis Media 4
Spark Foundry 4
Starcom MediaVest Group 49
- content@scale 3
- MediaVest 13
tribal 2
VivaKi 29
- AOD 7
- Audience On-Demand 5
Zenith Media 13

Executive Views

Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront

Executive Views

Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks

By Robert Andrews

Executive Views

Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs

By Robert Andrews

Executive Views

Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas

By Robert Andrews

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Executive Views

Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

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Executive Views

Digitas’ Shlachter: Good Branded Video Is Hard To Do

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Executive Views

Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

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Executive Views

Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

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Industry Moves: Wiggin, Qriously, Shine 360°, Guardian; Digitas

Publicis Buys Communication Central Group, China’s Biggest Indie Ad Agency, For Digitas

Publicis Buys Communication Central Group, China’s Biggest Indie Ad Agency, For Digitas

Publicis Groupe 38

More

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Executive Views

Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi

COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

Executive Views

COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

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Executive Views

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

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Executive Views

‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus

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Executive Views

Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing

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Executive Views

Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala

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Executive Views

Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization

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Executive Views

Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma

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More

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Executive Views

Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey

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Executive Views

How Ad Execs Think Differently About Mobile

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Executive Views

Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

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Executive Views

Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach

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Executive Views

Video First, TV Later: Digitas’ Zaben

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Executive Views

Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben

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Executive Views

Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter

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Executive Views

Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

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Another ads indie snapped up: Publicis bids €416 million for LBi