Digitas logo

Digitas

Consulting
      
                                      
                                        
                                        
                
      


      
              Description:

              
Digitas is a global marketing and technology agency that transforms businesses for the digital age.


      


            
        Location:

        Boston, MA, United States
      


			

      






      
            


                  
                        People:

                  
                                          
													
													 Adam Shlachter
													
												
                                          
													
													 Beth Weeks
													
												
                                          
													
													 Rahil Berani
													
												
                  
            


      





      
      
        


            
             Family:

           
            logoPublicis Groupe 38
        


      

                        
                



                


                  






            






  
  

    
    

      

  

  
  Executive Views

          

    
    

        
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
  Executive Views

          

    
    

        
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
  Executive Views

          

    
    

        
Automation is Getting Deeper In To Agencies: Rubicon’s  has Integration w/ Digitas

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
  Executive Views

          

    
    

        
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

                        

             By Robert Andrews  
        

    

  



     



                  





      





  


    
    
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Digitas’ Shlachter: Good Branded Video Is Hard To Do

        


    


    
    


    
    

  







  


    
    
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Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

        


    


    
    


    
    

  







  


    
    
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Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

        


    


    
    


    
    

  







  


    
    
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  Industry moves


      
    


    
    

        

        
        
        
Industry Moves: Wiggin, Qriously, Shine 360°, Guardian; Digitas

        


    


    
    


    
    

  







  


    
    
        Publicis Buys Communication Central Group, China’s Biggest Indie Ad Agency, For Digitas
    
    


      

  

  
  M&A analysis


      
    


    
    

        

        
        
        
Publicis Buys Communication Central Group, China’s Biggest Indie Ad Agency, For Digitas

        


    


    
    


    
    

  











                  






          
            


              

                          

                                    
                                         

                                           
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Publicis Groupe 38

                                           

                                         

                                    
                          

                                                              

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  Executive Views

  

  
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi

  
    



  COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
    

    

  

  
  Executive Views

  

  
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

  
    



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  Executive Views

  

  
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

  
    



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  Executive Views

  

  
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus

  
    



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  Executive Views

  

  
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing

  
    



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  Executive Views

  

  
Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala

  
    



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  Executive Views

  

  
Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization

  
    



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  Executive Views

  

  
Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma

  
    
                 


            

          












          
            


              

                          

                                    
                                         

                                           
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DigitasLBi 9

                                           

                                         

                                    
                          

                                                              

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  Executive Views

  

  
Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey

  
    



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  Executive Views

  

  
How Ad Execs Think Differently About Mobile

  
    



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  Executive Views

  

  
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

  
    



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  Executive Views

  

  
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach

  
    



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  Executive Views

  

  
Video First, TV Later: Digitas’ Zaben

  
    



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  Executive Views

  

  
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben

  
    



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  Executive Views

  

  
Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter

  
    



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  Executive Views

  

  
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

  
    
                 


            

          







          
            


              

                          

                                    
                                         

                                           
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lbi 1

                                           

                                         

                                    
                          

                                        





                 


                   



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  M&A analysis

  

  
Another ads indie snapped up: Publicis bids €416 million for LBi