C
Context
Insights
Viewpoints
Companies
Events
Sources
Organisations
2,108
Earnings
490
M&A
608
Funding
391
IPOs
56
Industry moves
608
Digitas
Consulting
Description:
Digitas is a global marketing and technology agency that transforms businesses for the digital age.
Location:
Boston, MA,
United States
People:
Adam Shlachter
Beth Weeks
Rahil Berani
Family:
Publicis Groupe
38
Digitas
10
DigitasLBi
9
lbi
1
Havas
21
Leo Burnett
2
performics
3
Publicis Media
4
Spark Foundry
4
Starcom MediaVest Group
49
content@scale
3
MediaVest
13
tribal
2
VivaKi
29
AOD
7
Audience On-Demand
5
Zenith Media
13
Executive Views
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
By
Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews
Executive Views
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
By Robert Andrews
Executive Views
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
By Robert Andrews
Executive Views
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Executive Views
Digitas’ Shlachter: Good Branded Video Is Hard To Do
Executive Views
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
Executive Views
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
Industry moves
Industry Moves: Wiggin, Qriously, Shine 360°, Guardian; Digitas
M&A analysis
Publicis Buys Communication Central Group, China’s Biggest Indie Ad Agency, For Digitas
Publicis Groupe
38
More
Executive Views
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
Executive Views
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
Executive Views
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
Executive Views
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
Executive Views
Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala
Executive Views
Publicis Media’s Jones On ‘The Power Of One’ In The Era Of Personalization
Executive Views
Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma
DigitasLBi
9
More
Executive Views
Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey
Executive Views
How Ad Execs Think Differently About Mobile
Executive Views
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
Executive Views
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
Executive Views
Video First, TV Later: Digitas’ Zaben
Executive Views
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben
Executive Views
Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter
Executive Views
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala
lbi
1
M&A analysis
Another ads indie snapped up: Publicis bids €416 million for LBi