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Executive Views
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
By Robert Andrews
Interviews
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
By Robert Andrews
Executive Views
Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’
By Robert Andrews
Executive Views
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
By Robert Andrews
Nielsen
89
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Executive Views
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
Executive Views
Univision Joins Nielsen’s Addressable TV Beta
Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
Executive Views
Addressable TV Is Going National: Beet Retreat Panel
Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
By Robert Andrews 
