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Nielsen

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              Description:

Nielsen Holdings PLC is a global information, data and measurement company with headquarters in New York City, USA.

Location:
New York, NY, United States
Founded:
1923
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
Nielsen Seeks Scale For Addressable TV Tech
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian
Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik
Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian
Nielsen O’Grady Plans New UK Addressable Offering
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
Addressability Is Finally Here: Nielsen’s Somaya
How Panels Improve Big Data: Nielsen’s Hohman
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
Beyond The Last Click: Nielsen’s Krepsik
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio
Audience Panels Correct Big Data Errors: Nielsen’s Hohman
Next Up For Nielsen: Measuring Podcasts
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
Nielsen’s Hogue: OTT TV Measurement Is A Journey
Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics
Nielsen Turns Up the Volume On Audio Ads
AI Changes The Marketing Game, Nielsen’s Bennathan Thinks
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
Nielsen Onboarding TAM As Measurement Wars Heat Up
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
Nielsen To Reboot Content Ratings Next Year
How Nielsen Helps Networks & Brands Understand Social Viewing
Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting
eXelate Will Extend Nielsen Across Europe: MD Bennathan
Nielsen Bakes Measurement In To OTT Video Boxes
Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski
Nielsen’s Hohman Ready To Measure Netflix
“An Uncertain Time” in AdTech: Nielsen’s Feigenson
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
Nielsen To Measure Smart TV’s In 2015: Feigenson
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
What Is ‘Programmatic’? Feigenson’s Three Rules
Reach And Relevance Are Coming Together: Nielsen’s Bradford
What Is ‘Premium’ Content Anyway? Ad Execs Discuss
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
AOL Will Use Nielsen TV Ratings To Measure Its Video Audience
Nielsen’s Mobile Video Measurement Coming This Summer
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
Nielsen Soon To Add Richer Data To OCR Ad Measurement
Nielsen’s Amit Seth: ‘OCR’ is Going Global
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
Nielsen Cross-Platform Campaign Ratings Go Public UK
Nielsen Poring Over First International TV Tracking Data
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