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Rentrak - Context

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Rentrak

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													 bill livek
													
												
                                          
													
													 david algranti
													
												
                  
            


      





      
      
        


            
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            logocomScore 44
        


      

                        
                



                


                  






            






  
  

    
    

      

  

  
  Executive Views

          

    
    

        
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
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Rentrak’s Livek Relishes Advanced TV Targeting With comScore

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

                        

             By Robert Andrews  
        

    

  









  
  

    
    

      

  

  
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Addressable TV Saves Advertisers Money: Rentrak’s Livek

                        

             By Robert Andrews  
        

    

  



     



                  





      





  


    
    
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Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

        


    


    
    


    
    

  







  


    
    
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Transitioning TV Ad Buying From “Steak Dinners” to Programmatic:  It’s Going to Take Time

        


    


    
    


    
    

  











                  






          
            


              

                          

                                    
                                         

                                           
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comScore 44

                                           

                                         

                                    
                          

                                                              

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  Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
    

    

  

  
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Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

  
    



  Three Trends Rebooting TV Measurement: Comscore’s Algranati
    

    

  

  
  Executive Views

  

  
Three Trends Rebooting TV Measurement: Comscore’s Algranati

  
    



  Rachel-Gantz
    

    

  

  
  Executive Views

  

  
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz

  
    



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  Executive Views

  

  
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek

  
    



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  Executive Views

  

  
Context & Audiences, Targeting In Tandem: Comscore’s Gantz

  
    



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Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz

  
    



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  Executive Views

  

  
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech

  
    



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  Executive Views

  

  
Data-Driven Means Data-Cleaning: Comscore’s Hinnant