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Executive Views
Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley
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Executive Views
More European Ad Pool Alliances Gathering: RTL’s Coruble
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Executive Views
How Europe Can Hit Addressable Scale: Grainger, GroupM
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Executive Views
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
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Executive Views
Ireland’s RTÉ Mulls ‘Pop-Up’ Channels In VOD Upgrade, Mullen Says
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Executive Views
Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen
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Executive Views
“We’ll be an ad platform for the converged world,” Amobee COO Venuto
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Executive Views
Agencies Deserve Automated TV: Cadent’s Power
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Executive Views
CFlight Helps Buyers Take Flight: Simulmedia’s Morgan
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Executive Views
As SVOD Booms, Ads Must Excel: Comcast’s Bremond
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Executive Views
INVIDI Buys Ooyala’s AdTech Unit, Will ‘Reinvest’: Anderson
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Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
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Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
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Executive Views
Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law
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Executive Views
Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni
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Executive Views
Data Keeps Marketers Up At Night: NCC Media’s Kent
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Executive Views
TV Is Having A Renaissance In Sweden: TV4’s Häger
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Executive Views
Tech Giants Are Gobbling Up TV Ads: Think TV’s Baehr
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Executive Views
Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So
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Executive Views
Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur
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Executive Views
UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon
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Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
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Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
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Executive Views
For Brands, TV Is The Place To Be: EGTA’s Roberfroid
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Executive Views
RTL Building A European Union Of Video Ad Sales On Top Of SpotX
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Executive Views
Digital Disruptors Turn To TV For Extra Lift: VAB’s Cunningham
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Executive Views
Premium Is In Ad Purgatory: New Comscore President Hofstetter
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Executive Views
Advanced TV Won’t Grow TV Ad Spend: Pivotal’s Wieser
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Executive Views
Programmatic Speeds Satellite TV Advertising, DISH’s Robertson
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Executive Views
Experian’s Danaher On Data Marketplace Disruption
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Executive Views
4C’s Neuhauser On The Evolution Of Ad-Tech Fees
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Executive Views
OTT is Providing Quality to Supply to Buyers, DISH’s Kevin Arrix
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Executive Views
Marketers Want Their Dollars To Work Harder: A+E’s Montenes
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Executive Views
Wavemaker’s Richman Makes The Case For Ad Agencies As ‘Your True Partners’
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Executive Views
Family Trees & Funnels: Inside Ancestry’s New Marketing Mix
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Executive Views
Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach
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Executive Views
Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might
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Executive Views
Mastercard’s Rajamannar On Executive Gender & The Benefits Of Diversity
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
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Executive Views
Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV
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Executive Views
Volkswagen Finds TV Ads’ Value In Canadian Addressable Campaign
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Executive Views
After IPG Sale, Acxiom’s LiveRamp Is Now ‘Neutral’: CEO Howe
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Executive Views
TV Is On Top, Digital Saturates Quickly: Ebiquity’s Campbell
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Executive Views
Netflix & Co. Competing At Both Ends Of Age Spectrum: Ampere’s Bisson
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Executive Views
MediaMath’s Reed Imagines AI Powering Always-On Omni-Channel Marketing
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Executive Views
Retargeting In Russia: OZON.ru Goes Its Own way
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
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Executive Views
How A TV App Is Rebooting CPG’s Consumer Relationship
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Executive Views
SpotX CEO Shehan On OTT Growth & Challenges
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Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
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Executive Views
After “Summer Of Data,” MarTech M&A Is Far From Over: Kawaja
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Executive Views
Apps Will Endure, Says Criteo’s Gösswein
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Executive Views
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
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Executive Views
InMobi’s Silverman Plots Path From Mobile To Connected TV
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Executive Views
How Personalization Drives Spotify Ads: Bertozzi
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Executive Views
Digital Publishing in Denmark: JP/Politikens Hus’ Skarequist Has Ad-Tech Concerns
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Executive Views
Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad
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Executive Views
VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News
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Executive Views
New York Times Put Programmatic On Pause In Europe: Jay Glogovsky explains
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Executive Views
The Economist’s Mullaney Plans Post-GDPR Audio Increase
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Executive Views
News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality
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Executive Views
mParticle’s Katz On The Challenge Of Unifying Data
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Executive Views
Beyond Cookies, Advance Local’s Sutton On Quest For User Identity
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Executive Views
CDPs Are The CRM For B2C: mParticle’s Katz
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Executive Views
TradeDesk’s Crumbling On The Power Of Addressable TV
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Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
Companies in Executive Views 714