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Executive Views
Focus On The Outcome: WarnerMedia’s Riess
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Executive Views
Converged At Cannes: Amobee’s Venuto On TV Data
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Executive Views
Xandr Has Created a New ‘Community’ Marketplace
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Executive Views
Brands Want Deeper Relationship With Fewer Tech Partners: SpotX’s Buckley
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Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
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Executive Views
Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham
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Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
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Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
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Executive Views
Identity Tech Will Figure In Media M&A: LUMA’s Kawaja
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Executive Views
As The Cookie Crumbles, Bet On Identity: Providence’s Desmond
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Executive Views
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
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Executive Views
Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett
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Executive Views
Cannes Lions’ “CLX” Connects Brands With Activision, Adobe, NBCU, TikTok: MediaLink’s Kassan in Preview
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Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
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Executive Views
Philo’s McCollum Looks Forward To Dynamic, Friendly TV Ads
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Executive Views
From Tin Foil To OTT: McCollum On Philo’s TV Dreams
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Executive Views
OTT Mobilizes Buyer Behavior: Havas’ Mann
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Executive Views
Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu
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Executive Views
NBCU & Viacom Launch OpenAP Version 2.0
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Executive Views
Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel
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Executive Views
David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem
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Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
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Executive Views
Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld
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Executive Views
Credit Score Giant TransUnion Making Moves in Media Sector, Matt Spiegel explains
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Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
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Executive Views
TV Is A Performance Channel, Too: TVSquared’s Kinsella
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Executive Views
SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
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Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
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Executive Views
How GSK Is In-Housing More Media: Grenz
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Executive Views
How OTT Will Clean Up The Ad Experience: GroupM’s Castree
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Executive Views
Xandr’s Ad Graph Will Scale Up To 5G
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Executive Views
Brands Bringing Own Data To The Multi-Graph, Agency Execs Say
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Executive Views
Beyond Out-Stream – What Teads Did Next: Jim Daily
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Executive Views
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
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Executive Views
Viacom’s Bevilacqua On The Vantage Advantage
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Executive Views
How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish
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Executive Views
How Brands Can Get A Handle On Their Data: 4INFO’s Jenkins
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Executive Views
Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
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Executive Views
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
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Executive Views
Subscription Fatigue is Coming: Telaria’s Zagorski
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Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
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Executive Views
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul
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Executive Views
In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
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Executive Views
Agency Growth Lays Ahead: Wieser Goes In-House At GroupM
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Executive Views
News Business Needs Both Advertisers & Subscribers: NYT’s Howard
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Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
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Executive Views
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
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Executive Views
‘Live TV Is Back’ & Vice By The Numbers: Vice Media’s Delport
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Executive Views
For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
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Executive Views
The Funnel Is Collapsing: Twitter’s Personette
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Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
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Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
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Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
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Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
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Executive Views
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
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Executive Views
Disney Strives To Unify Diverse Data Sets: SVP Nelson
Companies in Executive Views 714