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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
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Executive Views
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
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Executive Views
‘Live TV Is Back’ & Vice By The Numbers: Vice Media’s Delport
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Executive Views
TV Now Serves Both Ends Of Ad Funnel: dataXu’s Catanzaro
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Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
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Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
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Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
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Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
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Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
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Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
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Executive Views
TV Can Embrace Direct Digital Brands: IAB’s Rothenberg
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Executive Views
Linear TV to Soon Benefit From Targeted Ad Sales Processes Now Widely Used in Digital: Annalect’s Matts
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Executive Views
Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss
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Executive Views
Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment
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Executive Views
Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
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Executive Views
AI Can Give TV Ads Super Context: NBCU’s Feldman
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Executive Views
Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang
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Executive Views
Getting Precise At The Household Level: Tru Optik’s Vermeulen explains Integration with Amobee
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Executive Views
Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle
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Executive Views
How Europe Can Hit Addressable Scale: Grainger, GroupM
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Executive Views
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
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Executive Views
Ireland’s RTÉ Mulls ‘Pop-Up’ Channels In VOD Upgrade, Mullen Says
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Executive Views
Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen
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Executive Views
“We’ll be an ad platform for the converged world,” Amobee COO Venuto
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Executive Views
Agencies Deserve Automated TV: Cadent’s Power
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Executive Views
Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
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Executive Views
Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands
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Executive Views
INVIDI Buys Ooyala’s AdTech Unit, Will ‘Reinvest’: Anderson
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Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
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Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
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Executive Views
Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law
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Executive Views
Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni
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Executive Views
Data Keeps Marketers Up At Night: NCC Media’s Kent
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Executive Views
Mobile Has Driven TV Identity Matching: 4INFO CEO Jenkins
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Executive Views
How Connective Tissue Eliminates TV Ad Duplication: DataXu’s Catanzaro
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Executive Views
Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So
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Executive Views
Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur
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Executive Views
UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon
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Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
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Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
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Executive Views
For Brands, TV Is The Place To Be: EGTA’s Roberfroid
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Executive Views
Ad Buyers ‘In Second Innings’ With Full-Attribution TV Techniques: A+E’s Ernst
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Executive Views
CBC ‘Thinks Local, Acts Global’: GM Mongeau
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Executive Views
Premium Is In Ad Purgatory: New Comscore President Hofstetter
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Executive Views
Advanced TV Won’t Grow TV Ad Spend: Pivotal’s Wieser
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Executive Views
Programmatic Speeds Satellite TV Advertising, DISH’s Robertson
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Executive Views
Experian’s Danaher On Data Marketplace Disruption
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Executive Views
4C’s Neuhauser On The Evolution Of Ad-Tech Fees
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Executive Views
OTT is Providing Quality to Supply to Buyers, DISH’s Kevin Arrix
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Executive Views
CMOs Share Their Priorities For Lions Council: Cannes’ Cook
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Executive Views
Sustainability Runs Deep: General Mills’ Hiranga
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Executive Views
Family Trees & Funnels: Inside Ancestry’s New Marketing Mix
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Executive Views
Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach
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Executive Views
Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might
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Executive Views
Mastercard’s Rajamannar On Executive Gender & The Benefits Of Diversity
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
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Executive Views
Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV
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Executive Views
Relevance Depends On Data & Identity: TransUnion’s Spiegel
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Executive Views
Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio
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Executive Views
TV Is On Top, Digital Saturates Quickly: Ebiquity’s Campbell
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Executive Views
Netflix & Co. Competing At Both Ends Of Age Spectrum: Ampere’s Bisson
Companies in Executive Views 708