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Executive Views
Three Steps To Unlock Future TV Ads: GroupM’s Castree
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Executive Views
Audience Means Outcome: FreeWheel’s Wallach
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Executive Views
Comcast Has Pivoted To First-Party Viewing Data: Zapata
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Executive Views
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
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Executive Views
Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro
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Executive Views
Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee
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Executive Views
Unlocking National TV For Addressable: Cadent’s Michael Bologna
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Executive Views
D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris
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Executive Views
Do The Math: GroupM’s Castree Wants Measurement Agreements
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Executive Views
TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian
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Executive Views
Three Steps To The Converged Ad Agency: Amobee’s Smolin
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Executive Views
Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon
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Executive Views
WideOrbit’s Zinsmeister Greets ‘Nervous’ Industry With Buy-Side Automation
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Executive Views
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
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Executive Views
Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella
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Executive Views
Swartz’s Four Takeaways From Beet Retreat In The City
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Executive Views
Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro
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Executive Views
Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella
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Executive Views
Addressable is for Linear TV, Too: Amobee’s Schleider
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Executive Views
AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace
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Executive Views
The Time For TV Performance Is Now: TVSquared’s Kinsella
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Executive Views
Trusted Local News Is The Next Scale Increment: OMD’s Mirsky
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Executive Views
Advertisers Broke Local News, Can They Fix It? United For News’ Jenen
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Executive Views
Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik
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Executive Views
Nielsen O’Grady Plans New UK Addressable Offering
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Executive Views
French Broadcaster M6 Readies For Addressable Explosion: Younes
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Executive Views
Media Need Partnerships To Find Scale: RTL Adconnect’s Bischoff
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Executive Views
Machine Learning Speeds Up Action: NCS’ Dupree
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Executive Views
As Roku Pulls Away, Gap Between OTT Viewing & Ads Must Be Closed
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Executive Views
Linear TV Loves Programmatic: Hearts & Science’s Pagliuca
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Executive Views
Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella
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Executive Views
The Evolution Of Digital Identity: 4INFO’s Tangredi
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Executive Views
The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV
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Executive Views
For In-Housing, Many Shades Of Gray: OMD’s Adamski
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Executive Views
Data Fuels Live TV 2.0: Univision’s Mandala
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Executive Views
D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy
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Executive Views
Identity Resolution Big Focus for Samba TV
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Executive Views
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
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Executive Views
Brands Want A Shorter, Shoppable Funnel: Accenture’s Mendonça
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Executive Views
Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
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Executive Views
Alliance to Help Kickstart German Addressable: RTL’s Nölke
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Executive Views
RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble
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Executive Views
Industry Needs Shared Solutions: Amobee’s Smolin
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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
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Executive Views
TV Serves Brand & Performance: Marketing Architects’ Hengel
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Executive Views
D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham
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Executive Views
Creative Testing Unleashes Marketing Architects, Hultgren Says
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Executive Views
Focus On The Outcome: WarnerMedia’s Riess
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Executive Views
Converged At Cannes: Amobee’s Venuto On TV Data
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Executive Views
Xandr Has Created a New ‘Community’ Marketplace
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Executive Views
Brands Want Deeper Relationship With Fewer Tech Partners: SpotX’s Buckley
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Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
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Executive Views
Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham
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Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
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Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
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Executive Views
Identity Tech Will Figure In Media M&A: LUMA’s Kawaja
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Executive Views
As The Cookie Crumbles, Bet On Identity: Providence’s Desmond
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Executive Views
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
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Executive Views
Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett
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Executive Views
Cannes Lions’ “CLX” Connects Brands With Activision, Adobe, NBCU, TikTok: MediaLink’s Kassan in Preview
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Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
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Executive Views
Philo’s McCollum Looks Forward To Dynamic, Friendly TV Ads
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Executive Views
From Tin Foil To OTT: McCollum On Philo’s TV Dreams
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Executive Views
OTT Mobilizes Buyer Behavior: Havas’ Mann
Companies in Executive Views 712