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Executive Views
For Horizon, Attribution Is The Next Frontier
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Executive Views
Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
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Executive Views
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
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Executive Views
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
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Executive Views
GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’
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Executive Views
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
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Executive Views
Horizon’s Campanelli Wants Guaranteed Ad Results
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Executive Views
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
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Executive Views
Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year
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Executive Views
It’s About Time: Xandr’s Relevance Examines Consumer Attention
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Executive Views
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
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Executive Views
After Transparency, Attention Needs Addressing: PubMatic’s Linville
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Executive Views
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
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Executive Views
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
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Executive Views
Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
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Executive Views
Supply Transparency Challenges Remain: Cadreon’s Muzzy
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Executive Views
Converged TV Buying Needs Operational Agreements: Amobee’s Smolin
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Executive Views
Magna Global Will Bypass Some Ad Exchanges: Paolozzi
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Executive Views
Three Steps To Unlock Future TV Ads: GroupM’s Castree
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Executive Views
Audience Means Outcome: FreeWheel’s Wallach
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Executive Views
Comcast Has Pivoted To First-Party Viewing Data: Zapata
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Executive Views
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
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Executive Views
Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro
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Executive Views
Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee
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Executive Views
How To Advertise TV Shows & Movies: Comcast’s Rothwell
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Executive Views
Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft
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Executive Views
Do The Math: GroupM’s Castree Wants Measurement Agreements
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Executive Views
TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian
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Executive Views
Three Steps To The Converged Ad Agency: Amobee’s Smolin
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Executive Views
Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon
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Executive Views
WideOrbit’s Zinsmeister Greets ‘Nervous’ Industry With Buy-Side Automation
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Executive Views
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
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Executive Views
D2C Brands Use TV To Measure Web Visits: CBS’s Ross
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Executive Views
Local Cable Operators Can Excel At Addressable: EY’s Balis
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Executive Views
Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro
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Executive Views
Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella
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Executive Views
Addressable is for Linear TV, Too: Amobee’s Schleider
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Executive Views
AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace
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Executive Views
The Time For TV Performance Is Now: TVSquared’s Kinsella
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Executive Views
Trusted Local News Is The Next Scale Increment: OMD’s Mirsky
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Executive Views
‘New Home For Vice News’ Coming Soon: Vice’s Delport
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Executive Views
Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian
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Executive Views
Nielsen O’Grady Plans New UK Addressable Offering
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Executive Views
French Broadcaster M6 Readies For Addressable Explosion: Younes
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Executive Views
Media Need Partnerships To Find Scale: RTL Adconnect’s Bischoff
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Executive Views
Machine Learning Speeds Up Action: NCS’ Dupree
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Executive Views
As Roku Pulls Away, Gap Between OTT Viewing & Ads Must Be Closed
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Executive Views
Linear TV Loves Programmatic: Hearts & Science’s Pagliuca
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Executive Views
Fremantle Flexes Its Ad Sales Muscles, Glynne Says
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Executive Views
How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz
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Executive Views
The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV
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Executive Views
For In-Housing, Many Shades Of Gray: OMD’s Adamski
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Executive Views
Data Fuels Live TV 2.0: Univision’s Mandala
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Executive Views
D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy
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Executive Views
Identity Resolution Big Focus for Samba TV
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Executive Views
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
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Executive Views
Ads Need More Creativity, Personalization: Teads’ Daily
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Executive Views
UK’s ITV Uses VOD Hub To Gather Ad Data: Bignell
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Executive Views
Alliance to Help Kickstart German Addressable: RTL’s Nölke
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Executive Views
RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble
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Executive Views
Industry Needs Shared Solutions: Amobee’s Smolin
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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
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Executive Views
TV Serves Brand & Performance: Marketing Architects’ Hengel
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Executive Views
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
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Executive Views
OTT Won’t Stop US TV Ad Shrinkage: GroupM’s Wieser
Companies in Executive Views 714