thumbnail-28
Executive Views
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
thumbnail-26
Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
thumbnail-18
Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
thumbnail-23
Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
thumbnail-10
Executive Views
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
thumbnail-20
Executive Views
Addressable TV Hitting Scale: 605’s Horner
thumbnail-19
Executive Views
TV Can Go Deterministic: 605’s Levine
thumbnail-17
Executive Views
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
thumbnail-137
Executive Views
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
thumbnail-126
Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
thumbnail-127
Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
thumbnail-117
Executive Views
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
thumbnail-116
Executive Views
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
publishers-must-collaborate-for-plan-thumbnail
Executive Views
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
thumbnail-113
Executive Views
How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
602b0c01-b764-4760-87b3-7e9872a8dcf3
Executive Views
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
thumbnail-74
Executive Views
SAP’s Tillman Has Fun Finding Influencers Through TV
thumbnail-82
Executive Views
WFA’s Loerke Is Up For The Fight With Tech Platforms
thumbnail-64
Executive Views
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
thumbnail-76
Executive Views
Twitter Is Where Brands Go Live: Maheu
Screen-Shot-2019-10-15-at-3.55.00-PM
Executive Views
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
Mike-Henry-OpenSlate
Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
thumbnail-65-1024×575
Executive Views
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
thumbnail-72-1024×576
Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
Jill-Siegel-Xandr-1024×576
Executive Views
Viewers Like Ads, But Not Too Often: Xandr Research
thumbnail-56-1024×567
Executive Views
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
thumbnail-37-1024×573
Executive Views
Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
thumbnail-50-1024×576
Executive Views
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
thumbnail-44-1024×563
Executive Views
AI To Predict Ad Success From The Storyboard: 605’s Shirole
Bob-Liodice-ANA-1-1024×576
Executive Views
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
thumbnail-26-1024×576
Executive Views
The New Auto Advertising Is Precise: TEGNA’s Fagan
Raja-Rajamannar-Mastercard-1024×576
Executive Views
MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
thumbnail-10-1024×576
Executive Views
OpenX’s Parsons On The Search For A New Cookie
Eric-Mathewson-WideOrbit-1024×576
Executive Views
Local TV Will Go Impression-Based: WideOrbit’s Mathewson
Will-Offeman-WideOrbit-1024×576
Executive Views
How Impressions Will Boost Local TV: WideOrbit’s Offeman
identity-will-help-publishers-fight-thumbnail-1024×576
Executive Views
Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger
connected-tv-must-overcome-fragmenta-thumbnail-1-1024×576
Executive Views
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
openxs-gentry-wants-ad-symmetry-for-thumbnail-1-1024×576
Executive Views
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
thumbnail-1024×572
Executive Views
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
thumbnail-3-1024×566
Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
thumbnail-61-1024×569
Executive Views
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
thumbnail-59-1024×572
Executive Views
Convergence Is Not What You Think It Is: Amobee’s Smolin
email-is-the-key-to-advertising-merk-thumbnail-1024×572
Executive Views
Email Is The Key To Advertising: Merkle’s Leger
iab-will-step-up-dc-data-lobbying-mo-thumbnail-1024×576
Executive Views
IAB Will Step Up DC Data Lobbying, Moots FTC Oversight
thumbnail-52-1024×576
Executive Views
Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja
thumbnail-50-1024×576
Executive Views
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
Screen-Shot-2019-09-27-at-12.10.48-PM-1024×572
Executive Views
Advertisers Want Return On Ad Spend: iSpot.TV’s Skinner
thumbnail-39-1024×574
Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
thumbnail-33-1024×569
Executive Views
After Identifiers, Will Brands Swap Customer Data? Acxiom’s Skinner Thinks So
thumbnail-32-1024×566
Executive Views
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
Screen-Shot-2019-09-25-at-7.27.06-PM-1024×574
Executive Views
Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth
thumbnail-29-1024×570
Executive Views
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
thumbnail-20-1024×576
Executive Views
‘Cuspers’ Straddle Gen-Z & Millennials: FullScreen’s Cushman
thumbnail-24-1024×576
Executive Views
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
thumbnail-26-1024×571
Executive Views
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
thumbnail-27-1024×574
Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
thumbnail-19-1024×576
Executive Views
As Addressability Withers, Embrace Opt-In: PubMatic’s Goel
thumbnail-16-1024×576
Executive Views
Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
thumbnail-7-1024×576
Executive Views
Hulu’s Pause Ads Lift Brands 68%: Helfand
thumbnail-13-1024×576
Executive Views
Reduce Exchanges To Boost Transparency: Jounce’s Kane
thumbnail-14-1024×576
Executive Views
Group Nine Media Seeks Brand-Content Integration: Kolb
driverless-cars-will-spur-content-co-thumbnail-1024×576
Executive Views
Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan
thumbnail-6-1024×576
Executive Views
Optimized Creative Drives Results: Celtra’s Mikek
thumbnail-12-1024×576
Executive Views
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
Joey-Leichman-OpenX-1024×576
Executive Views
OpenX ‘Tripling-Down’ On Demand Side: Leichman
Kyle-Dozeman-PubMatic-1024×576
Executive Views
Supply Path Optimization Gives Control Back To Buyers: PubMatic’s Dozeman
Companies in Executive Views 714