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Executive Views
INVIDI Buys Ooyala’s AdTech Unit, Will ‘Reinvest’: Anderson
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Executive Views
Virgin Media Brings Addressable TV To Irish Cable: Kiely
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Executive Views
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
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Executive Views
Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law
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Executive Views
Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni
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Executive Views
Data Keeps Marketers Up At Night: NCC Media’s Kent
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Executive Views
Mobile Has Driven TV Identity Matching: 4INFO CEO Jenkins
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Executive Views
How Connective Tissue Eliminates TV Ad Duplication: DataXu’s Catanzaro
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Executive Views
Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So
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Executive Views
Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur
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Executive Views
UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon
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Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
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Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
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Executive Views
For Brands, TV Is The Place To Be: EGTA’s Roberfroid
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Executive Views
Ad Buyers ‘In Second Innings’ With Full-Attribution TV Techniques: A+E’s Ernst
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Executive Views
CBC ‘Thinks Local, Acts Global’: GM Mongeau
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Executive Views
Premium Is In Ad Purgatory: New Comscore President Hofstetter
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Executive Views
Advanced TV Won’t Grow TV Ad Spend: Pivotal’s Wieser
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Executive Views
Programmatic Speeds Satellite TV Advertising, DISH’s Robertson
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Executive Views
Experian’s Danaher On Data Marketplace Disruption
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Executive Views
4C’s Neuhauser On The Evolution Of Ad-Tech Fees
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Executive Views
OTT is Providing Quality to Supply to Buyers, DISH’s Kevin Arrix
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Executive Views
CMOs Share Their Priorities For Lions Council: Cannes’ Cook
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Executive Views
Sustainability Runs Deep: General Mills’ Hiranga
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Executive Views
Family Trees & Funnels: Inside Ancestry’s New Marketing Mix
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Executive Views
Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach
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Executive Views
Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might
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Executive Views
Mastercard’s Rajamannar On Executive Gender & The Benefits Of Diversity
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
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Executive Views
Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV
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Executive Views
Relevance Depends On Data & Identity: TransUnion’s Spiegel
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Executive Views
Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio
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Executive Views
TV Is On Top, Digital Saturates Quickly: Ebiquity’s Campbell
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Executive Views
Netflix & Co. Competing At Both Ends Of Age Spectrum: Ampere’s Bisson
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Executive Views
MediaMath’s Reed Imagines AI Powering Always-On Omni-Channel Marketing
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Executive Views
Retargeting In Russia: OZON.ru Goes Its Own way
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
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Executive Views
How A TV App Is Rebooting CPG’s Consumer Relationship
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Executive Views
Time A Key Component Of Video Viewability: IAS’ Knoll
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Executive Views
Retailers Are Becoming Media Companies: Otto Group’s Ahlers
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Executive Views
After “Summer Of Data,” MarTech M&A Is Far From Over: Kawaja
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Executive Views
Apps Will Endure, Says Criteo’s Gösswein
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Executive Views
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
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Executive Views
InMobi’s Silverman Plots Path From Mobile To Connected TV
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Executive Views
How Personalization Drives Spotify Ads: Bertozzi
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Executive Views
Digital Publishing in Denmark: JP/Politikens Hus’ Skarequist Has Ad-Tech Concerns
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Executive Views
Trade Desk’s Forbes Calls For Unified UK TV Metrics
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Executive Views
On Rocket Fuel Anniversary, Sizmek’s Grether ‘Puts AI On Steroids’
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Executive Views
New York Times Put Programmatic On Pause In Europe: Jay Glogovsky explains
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Executive Views
The Economist’s Mullaney Plans Post-GDPR Audio Increase
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Executive Views
News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality
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Executive Views
mParticle’s Katz On The Challenge Of Unifying Data
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Executive Views
Beyond Cookies, Advance Local’s Sutton On Quest For User Identity
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Executive Views
CDPs Are The CRM For B2C: mParticle’s Katz
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
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Executive Views
Local TV Still Matters: Lilly CFO O’Hagan
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Executive Views
Omnicom’s Nelson Brings Audience Knowledge Together In ‘Omni’
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Analyst Views
How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence
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Executive Views
Sky & Finecast Foresee Strong Addressable Growth
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Executive Views
Viacom’s Gordon Promises Panel A New Phase Of OpenAP
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Executive Views
Operative CEO On FreeWheel Partnership To Beat Tech Platforms
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Executive Views
SpotX’s Buckley On The Global OTT TV Race
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Executive Views
Can TV Be A Platform? A Cannes Panel Discusses
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Executive Views
Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews
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Executive Views
Audience Panels Correct Big Data Errors: Nielsen’s Hohman
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Executive Views
Wunderman’s Schlickum Has Three Tips For Asian Marketing Transformation
Companies in Executive Views 681