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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
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Executive Views
‘Live TV Is Back’ & Vice By The Numbers: Vice Media’s Delport
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Executive Views
TV Now Serves Both Ends Of Ad Funnel: dataXu’s Catanzaro
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Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
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Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
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Executive Views
News Is a Brand Safe “Opportunity,” Twitter’s Nick Sallon
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Executive Views
Body Tech & AI Media Planners Excite TBWAMedia Arts Lab’s Thawani
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Executive Views
For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
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Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
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Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
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Executive Views
TV Can Embrace Direct Digital Brands: IAB’s Rothenberg
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Executive Views
Linear TV to Soon Benefit From Targeted Ad Sales Processes Now Widely Used in Digital: Annalect’s Matts
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Executive Views
Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss
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Executive Views
Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
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Executive Views
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
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Executive Views
AI Can Give TV Ads Super Context: NBCU’s Feldman
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Executive Views
Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang
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Executive Views
Getting Precise At The Household Level: Tru Optik’s Vermeulen explains Integration with Amobee
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Executive Views
Publishers Taking Ownership Of Video Brand Safety: OpenSlate’s Foyle
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Executive Views
Standards Needed To Align TV, Video Currencies: Operative’s Brown
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Executive Views
TV Buyers Need One-Stop Shop: Altice’s Haddad
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Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
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Executive Views
Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen
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Executive Views
“We’ll be an ad platform for the converged world,” Amobee COO Venuto
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Executive Views
Agencies Deserve Automated TV: Cadent’s Power
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Executive Views
Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
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Executive Views
Finecast’s Page Mulls A Self-Serve Tool For Agencies & Brands
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Executive Views
Data Thinking Is Short-Termism: GroupM’s Thomas
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Executive Views
Interactive Ads Drive Purchase Intent: Innovid’s Eason
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Executive Views
Finding The Right Recipe For International Addressable: Liberty Global’s John Paul
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Executive Views
Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law
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Executive Views
Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni
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Executive Views
Data Keeps Marketers Up At Night: NCC Media’s Kent
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Executive Views
Mobile Has Driven TV Identity Matching: 4INFO CEO Jenkins
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Executive Views
How Connective Tissue Eliminates TV Ad Duplication: DataXu’s Catanzaro
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Executive Views
National Broadcasters Struggle For Global Reach: Atresmedia’s Medina
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Executive Views
How Dutch Public Broadcaster Cleaned Up Ad Sales: Ster’s Volmer
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Executive Views
TV Delivers On Both Sides Of The Funnel: ARD-Werbung’s Isenbart
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Executive Views
Australia Is Going Addressable, Too: Think TV’s Portrate
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Executive Views
Addressable TV Strategy Varies By Country: Viacom’s Kurz
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Executive Views
For Brands, TV Is The Place To Be: EGTA’s Roberfroid
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Executive Views
Ad Buyers ‘In Second Innings’ With Full-Attribution TV Techniques: A+E’s Ernst
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Executive Views
CBC ‘Thinks Local, Acts Global’: GM Mongeau
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Executive Views
TV Must Put Marketers In Charge: Simulmedia’s Morgan
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Executive Views
Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser
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Executive Views
TV Audience Targeting Develops in France: Canal+’s Mollier
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Executive Views
Experian’s Danaher On Data Marketplace Disruption
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Executive Views
4C’s Neuhauser On The Evolution Of Ad-Tech Fees
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Executive Views
OTT is Providing Quality to Supply to Buyers, DISH’s Kevin Arrix
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Executive Views
CMOs Share Their Priorities For Lions Council: Cannes’ Cook
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Executive Views
Sustainability Runs Deep: General Mills’ Hiranga
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Executive Views
Shell’s Brand Chief Seeks A Marketing Playbook In Cannes’ CMO Council
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Executive Views
MediaLink’s Kassan Calls Creators To Inspire Brands At CLX
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Executive Views
With CLX, Cannes’ Benson Wants To Turn Brands In To Entertainers
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Executive Views
Mastercard’s Rajamannar On Executive Gender & The Benefits Of Diversity
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Executive Views
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
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Executive Views
Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV
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Executive Views
Relevance Depends On Data & Identity: TransUnion’s Spiegel
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Executive Views
Brands Bring Own Data To Autonomous Ad Party: Nielsen’s Garbaccio
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Executive Views
Reddit’s Wong On How Ads Can Thrive In Communities
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Executive Views
GroupM’s Garvie: Upfronts ‘Crippling’ Industry In Canada
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Executive Views
How GroupM’s Rennie Wrings Results From Canada’s Constrained Media
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Executive Views
Retargeting In Russia: OZON.ru Goes Its Own way
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Executive Views
Innovid Goes Self-Serve, Fully-Measured With iTV Ads
Companies in Executive Views 689