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Executive Views
OTT Mobilizes Buyer Behavior: Havas’ Mann
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Executive Views
Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu
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Executive Views
NBCU & Viacom Launch OpenAP Version 2.0
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Executive Views
Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel
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Executive Views
David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem
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Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
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Executive Views
Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld
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Executive Views
FreeWheel Unifies A+E’s Ad Decisioning
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Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
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Executive Views
TV Is A Performance Channel, Too: TVSquared’s Kinsella
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Executive Views
SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
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Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
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Executive Views
How GSK Is In-Housing More Media: Grenz
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Executive Views
How OTT Will Clean Up The Ad Experience: GroupM’s Castree
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Executive Views
How Addressable Will Scale In 2019: MODI Media’s Cestaro
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Executive Views
Brands Bringing Own Data To The Multi-Graph, Agency Execs Say
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Executive Views
Beyond Out-Stream – What Teads Did Next: Jim Daily
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Executive Views
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
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Executive Views
Viacom’s Bevilacqua On The Vantage Advantage
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Executive Views
How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish
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Executive Views
How Brands Can Get A Handle On Their Data: 4INFO’s Jenkins
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Executive Views
Reconsolidation In Programmatic’s Third Decade: Sizmek’s Koran
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Executive Views
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
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Executive Views
Subscription Fatigue is Coming: Telaria’s Zagorski
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Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
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Executive Views
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul
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Executive Views
In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
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Executive Views
Agency Growth Lays Ahead: Wieser Goes In-House At GroupM
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Executive Views
NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager
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Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
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Executive Views
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
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Executive Views
Brand Safety Tools Are Censoring News: Vice’s Delport
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Executive Views
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
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Executive Views
‘Live TV Is Back’ & Vice By The Numbers: Vice Media’s Delport
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Executive Views
TV Now Serves Both Ends Of Ad Funnel: dataXu’s Catanzaro
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Executive Views
The Funnel Is Collapsing: Twitter’s Personette
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Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
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Executive Views
Re-Thinking TV Ad Load: NBCU, A+E, TiVo & NCC Tell Forrester’s Joanna O’Connell
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Executive Views
Before Scale, Addressable TV Finds Its Place: Alphonso, Sizmek, Beachfront, Innovid Weigh In
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
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Executive Views
On The Edge Of Scale: Disney, Amobee, Nielsen Execs Weigh In
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Executive Views
What Is ‘TV’? Hulu, FreeWheel, dataxu, comScore, 4C Execs Discuss
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Executive Views
In OTT, What Is ROI? The Whole Value Chain Debates
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Executive Views
Disney Strives To Unify Diverse Data Sets: SVP Nelson
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Executive Views
Viewers Ready To Give More Data, At A Price: Janus’ Shimmel Tells Prohaska
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Executive Views
Blending IQ & EQ For TV Ad Sales: Turner’s Redniss & Furious’ Swartz Discuss
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Executive Views
Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment
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Executive Views
Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky
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Executive Views
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
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Executive Views
AI Can Give TV Ads Super Context: NBCU’s Feldman
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Executive Views
Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang
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Executive Views
Targeting Restores TV Ads’ Contextual Power: Finecast’s Astley
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Executive Views
More European Ad Pool Alliances Gathering: RTL’s Coruble
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Executive Views
How Europe Can Hit Addressable Scale: Grainger, GroupM
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Executive Views
Sky’s Addressable TV Hits Maturity In Time For Comcast/NBCU
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Executive Views
Ireland’s RTÉ Mulls ‘Pop-Up’ Channels In VOD Upgrade, Mullen Says
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Executive Views
Amazon Will Be A Gigantic Ad Sales House: Finecast’s Nielsen
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Executive Views
“We’ll be an ad platform for the converged world,” Amobee COO Venuto
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Executive Views
Agencies Deserve Automated TV: Cadent’s Power
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Executive Views
CFlight Helps Buyers Take Flight: Simulmedia’s Morgan
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Executive Views
As SVOD Booms, Ads Must Excel: Comcast’s Bremond
Companies in Executive Views 681