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Executive Views
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
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Executive Views
In Crumbling Cookies, An Opportunity: LiveRamp’s Harkins
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Executive Views
Many Agencies Still Have Media Silos: Amobee’s Smolin
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Executive Views
Context Is King: ZEFR’s Raddon On Video Brand Suitability
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Executive Views
Adcuratio’s Narasimhan On Connecting Ad Spots
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Executive Views
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
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Executive Views
Attribution Is A House Of Cards: 605’s Levine
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Executive Views
Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes
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Executive Views
Addressable Scale Is Growing: LiveRamp’s Prasad
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Executive Views
Strength In Offline & TV: Experian’s Danaher
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Executive Views
Interoperability Is Key: VideoAmp’s Levine
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Executive Views
Blockchain Can Ease Connected TV Ad Tax: Manningham
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Executive Views
Local OTT Ads Too Complex: ZypMedia’s Haslam
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Executive Views
Xandr Goes To Mexico: Paley On LatAm Expansion
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Executive Views
Addressable Is More Than TV Targeting: DISH’s Arrix
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Executive Views
Tru Optik Draws A Line From TV To Smart Speakers: Swanston
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Executive Views
Linear TV Is Going Addressable & National: Comscore’s Hinnant
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Executive Views
TVbeat Coming To America, Farazin Says
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Executive Views
Making Ad Buying Easier: DISH’s Robertson
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Executive Views
Tubi’s Rotblat Confident In AVOD Service’s Catalog
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Executive Views
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
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Executive Views
Overcoming Concern On Viewer Data Sharing: 605’s Horner
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Executive Views
Brands Can Bring First-Party Data Direct To TV: Samsung’s Scott
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Executive Views
Vizio TVs Updated For OAR Ads: Inscape’s McAfee
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Executive Views
Addressable Extends Ads’ National Reach: DISH’s Arrix
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Executive Views
True Data Makes Agencies ‘Thoughtful’: Proof’s Tran
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Executive Views
Samsung’s Scott Welcomes Vevo To TV Plus
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Executive Views
Vevo Finds Longer Viewing Sessions On Connected TV: Butler
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Executive Views
New Dawn For TV Upfronts: Amobee’s Smolin
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Executive Views
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
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Executive Views
OpenAP Wants More Publishers On Board, Davis Says
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Executive Views
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
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Executive Views
ACR Enables ‘One Media Truth’: Nielsen’s Rao
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Executive Views
Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett
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Executive Views
S4’s Sorrell Sees Growth In Digital After Latest M&A
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
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Executive Views
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
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Executive Views
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Brands Need More Creative Assets: BoA’s Paskalis
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Executive Views
TVbeat Pooling TV Companies’ Ad Inventory
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Executive Views
Netflix Is Not Sustainable: Gottlieb On Streaming Wars
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Executive Views
Irwin Gotlieb’s Take On the Streaming Wars
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
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Executive Views
Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud
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Executive Views
GroupM’s Thomas Frets About Total Video Measurement
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Executive Views
Nielsen Seeks Scale For Addressable TV Tech
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
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Executive Views
Fixed Fees Are Fairer: Beeswax’s Jones
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Executive Views
Roku Takes TV Sets & dataxu Overseas
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Executive Views
Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So
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Executive Views
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
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Executive Views
Diversity Inherent In Addressable TV: Finecast’s Harcus
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Executive Views
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
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Executive Views
West’s Last Acts At Sky: More Transparency & Industry Collaboration
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
Executive Views
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
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Executive Views
Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
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Executive Views
Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis
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Executive Views
Samsung Ads’ Scott Takes Outcome Promise To CES
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
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Executive Views
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
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Executive Views
Direct Relationships Keep Cookies Alive: News Corp’s Guenther
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Executive Views
WarnerMedia Focused On Unlocking National Addressability: Aversano
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