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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
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Health Marketers Embrace CTV: Publicis’ Imburgia
Executive Views
Health Marketers Embrace CTV: Publicis’ Imburgia
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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Executive Views
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
Executive Views
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Executive Views
‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
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How TV Measurement Is Evolving: Tremor’s Guenel
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How TV Measurement Is Evolving: Tremor’s Guenel
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TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
Executive Views
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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Executive Views
True[X]’s Gimbal Sale Fuses Location & Connected TV
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Executive Views

Roku Promises ‘Frictionless Retail’ with Roku Pay

As far back as the 1990s and earlier, futuristic forecasts of “interactive TV&#...

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Peacock Preens For Performance With New Ad Manager
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Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
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The Recipe For A New Currency: Comscore’s Wilson
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Stream On: IAB NewFronts Goes Hybrid In CTV Boom
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
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Executive Views
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
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After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
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Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
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AI, Advertising & The Identity Era: IBM’s Bachstein
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Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
Executive Views
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
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Executive Views

Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data

SAN JUAN, Puerto Rico – Addressable and connected TV platforms offer fantastic ...

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Executive Views
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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Executive Views
Deterministic Data Can Drive New Currencies: Conviva’s Shears
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Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
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Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
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Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Executive Views
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
How Apple Benefits From IDFA Change: Washington Post’s Albergotti
By Robert Andrews  
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Executive Views
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
By Robert Andrews  
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Executive Views
Apple Delays IDFA to Relief of the Advertising Business
By Robert Andrews  
Executive Views

From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage

SAN JUAN, Puerto Rico – If you thought TV and billboards were entirely differen...

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Executive Views
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
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Executive Views
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
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Executive Views
Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
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Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
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Homeworking Drives Local News Resurgence: Nielsen Research
By Robert Andrews  
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
By Robert Andrews  
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
By Robert Andrews  
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
By Robert Andrews  
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
By Robert Andrews  
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Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
By Robert Andrews  
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Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
By Robert Andrews  
esra
Executive Views
Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher
By Robert Andrews  
Executive Views

Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up

SAN JUAN, Puerto Rico – Richie Hyden is on a quest to make sure video and TV co...

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Executive Views
Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
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Executive Views
Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
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Tag Team: LiveRamp Combines Contextual, Audience Data For Upfront Pitch
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Fluidity By The Sea: Magnite’s McLeggon Lights Up Audiences For Publishers
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Close SSP Relationships Benefit Publishers: Discovery’s Murray
By Robert Andrews  
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
By Robert Andrews  
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Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews  
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To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
By Robert Andrews  
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Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
By Robert Andrews  
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
By Robert Andrews  
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SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
By Robert Andrews  
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Executive Views
Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo
By Robert Andrews  
Executive Views

Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

If you thought that the latest chapter for Yahoo, following its recent sale by Verizo...

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Executive Views
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
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Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
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Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
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Executive Views
Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone
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DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
By Robert Andrews  
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Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
By Robert Andrews  
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Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
By Robert Andrews  
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Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
By Robert Andrews  
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Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
By Robert Andrews  
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Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
By Robert Andrews  
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Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
By Robert Andrews  
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Executive Views
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
By Robert Andrews  
Executive Views

TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement

UPDATE (February 7, 2022): TVSquared announced it has signed a deal to be acquired fo...

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Executive Views
Efficiency & Equality: Mediaocean’s Dorman Aims At Customer Satisfaction
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Executive Views
Discovery’s Coteman Gears Up For Cross-Platform Launch
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Executive Views
Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
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Executive Views
How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
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Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
By Robert Andrews  
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
By Robert Andrews  
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Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
By Robert Andrews  
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
By Robert Andrews  
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Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
By Robert Andrews  
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
By Robert Andrews  
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Executive Views
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
By Robert Andrews  
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Executive Views
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
By Robert Andrews  
Executive Views

Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity

One of the ad industry’s great soothsayers expects digital spending to be the a...

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Executive Views
CTV Reaches Diverse Audiences: Fox’s Sherriff
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Executive Views
How Data Latency Impacts Outcomes: TVSquared’s Hindlian
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Executive Views
Drop The Egos & Lower The Walls: TVSquared’s Kinsella Says Software Can Solve A Measurement Mess
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Executive Views
MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
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Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
By Robert Andrews  
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Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
By Robert Andrews  
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Executive Views
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
By Robert Andrews  
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Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
By Robert Andrews  
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Executive Views
In Personalization, Give A Little Respect: Comcast’s Marcus
By Robert Andrews  
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Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
By Robert Andrews  
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Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
By Robert Andrews  
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Executive Views
Brands Coming Back To News: Horizon’s Koenigsberg
By Robert Andrews  
Executive Views

Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer

LOS ANGELES — It is now an industry whose transactions are mediated by a host o...

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Executive Views
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
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Executive Views
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
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Executive Views
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
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Executive Views
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
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Ampersand, Verizon Media Partner For TV Ad Scale
By Robert Andrews  
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COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
By Robert Andrews  
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