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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
Health Marketers Embrace CTV: Publicis’ Imburgia
Executive Views
Health Marketers Embrace CTV: Publicis’ Imburgia
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Executive Views
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
Executive Views
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Executive Views
‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
How TV Measurement Is Evolving: Tremor’s Guenel
Executive Views
How TV Measurement Is Evolving: Tremor’s Guenel
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
Executive Views
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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Executive Views
True[X]’s Gimbal Sale Fuses Location & Connected TV
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
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Executive Views
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Greg-Stuart
Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
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Executive Views
AI, Advertising & The Identity Era: IBM’s Bachstein
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
Executive Views
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
Executive Views
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
kyle
Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Executive Views
Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Executive Views
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
How Apple Benefits From IDFA Change: Washington Post’s Albergotti
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Executive Views
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
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Executive Views
Apple Delays IDFA to Relief of the Advertising Business
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
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Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
aleck
Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
esra
Executive Views
Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher
bill
Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
BETH
Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
noah.2
Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
cavel
Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
fisher
Executive Views
SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
craig
Executive Views
Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
kramer
Executive Views
Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
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Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
ross
Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
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Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
olsen
Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
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Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
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Executive Views
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
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Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
will
Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
laura
Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
lauren
Executive Views
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
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Executive Views
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
lisa.u
Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
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Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
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Executive Views
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
chance
Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
claudio
Executive Views
In Personalization, Give A Little Respect: Comcast’s Marcus
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Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
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Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
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Executive Views
Brands Coming Back To News: Horizon’s Koenigsberg
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Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
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Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
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