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Executive Views
Making Ad Buying Easier: DISH’s Robertson
By Robert Andrews  
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Executive Views
Tubi’s Rotblat Confident In AVOD Service’s Catalog
By Robert Andrews  
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Executive Views
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
By Robert Andrews  
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Executive Views
Overcoming Concern On Viewer Data Sharing: 605’s Horner
By Robert Andrews  
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Executive Views
Brands Can Bring First-Party Data Direct To TV: Samsung’s Scott
By Robert Andrews  
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Executive Views
Vizio TVs Updated For OAR Ads: Inscape’s McAfee
By Robert Andrews  
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Executive Views
Advertisers Are Rebooting Their Content: Samsung Ads’ Kim
By Robert Andrews  
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Executive Views
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
By Robert Andrews  
Executive Views

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

In the last 20 years of digital advertising, technology, it seems, has often been use...

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‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
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Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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First-Party Privacy Is Paramount: InfoSum’s Wetzel
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Executive Views
Samsung’s Scott Welcomes Vevo To TV Plus
By Robert Andrews  
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Executive Views
Vevo Finds Longer Viewing Sessions On Connected TV: Butler
By Robert Andrews  
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Executive Views
New Dawn For TV Upfronts: Amobee’s Smolin
By Robert Andrews  
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Executive Views
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
By Robert Andrews  
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Executive Views
OpenAP Wants More Publishers On Board, Davis Says
By Robert Andrews  
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Executive Views
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
By Robert Andrews  
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Executive Views
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
By Robert Andrews  
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Executive Views
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
By Robert Andrews  
Executive Views

Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath

Does it ever feel like your new digital super powers actually make your life more com...

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Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
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‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
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Executive Views
S4’s Sorrell Sees Growth In Digital After Latest M&A
By Robert Andrews  
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
By Robert Andrews  
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Executive Views
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
By Robert Andrews  
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Executive Views
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
By Robert Andrews  
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
By Robert Andrews  
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Executive Views
Brands Need More Creative Assets: BoA’s Paskalis
By Robert Andrews  
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Executive Views
A+E’s Garner Plans More “Lively Places” For OTT TV
By Robert Andrews  
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Executive Views
Cadent Rings In 2020 With 4INFO Acquisition
By Robert Andrews  
Executive Views

CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle

In this year’s US upfront ad sales season, ad buyers are pushing content owners...

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Valentino On Disney’s Diverse Digital Ad Future
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Executive Views
How OMD UK Re-Architected To Follow Light TV Viewers
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The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
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How CTV Is Evolving: XUMO’s Jerrold Son
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Executive Views
Netflix Is Not Sustainable: Gottlieb On Streaming Wars
By Robert Andrews  
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
By Robert Andrews  
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Executive Views
Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud
By Robert Andrews  
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Executive Views
GroupM’s Thomas Frets About Total Video Measurement
By Robert Andrews  
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Executive Views
Nielsen Seeks Scale For Addressable TV Tech
By Robert Andrews  
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
By Robert Andrews  
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Executive Views
With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord
By Robert Andrews  
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Executive Views
Samsung Ads’ Three CES Priorities: Alex Hole
By Robert Andrews  
Executive Views

This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

Up until now in the maturation of advanced TV ad targeting, many agencies and their c...

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Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
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TV Ad Volumes Are Exploding: Comcast’s Nunn
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Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
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Executive Views
Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So
By Robert Andrews  
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Executive Views
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
By Robert Andrews  
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Executive Views
Diversity Inherent In Addressable TV: Finecast’s Harcus
By Robert Andrews  
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Executive Views
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
By Robert Andrews  
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Executive Views
West’s Last Acts At Sky: More Transparency & Industry Collaboration
By Robert Andrews  
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
Executive Views
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
By Robert Andrews  
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Executive Views
Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation
By Robert Andrews  
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Executive Views
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
By Robert Andrews  
Executive Views

With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi

Traditional TV viewing may be waning – but TV’s new tricks mean the mediu...

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Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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The Troika Of Intent: Norman Says New Ad Signals Are Here
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Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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YouTube’s Evolution To A Media Monster: Tony Weisman
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Samsung Ads’ Scott Takes Outcome Promise To CES
By Robert Andrews  
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The Marriage Of Digital & TV: Spectrum Reach’s Norris
By Robert Andrews  
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
By Robert Andrews  
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
By Robert Andrews  
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Executive Views
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
By Robert Andrews  
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
By Robert Andrews  
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
By Robert Andrews  
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
By Robert Andrews  
Executive Views

IRIS.tv Nails $18 Million Round led by Intel Capital

LOS ANGELES – IRIS.tv is taking an $18 million Series B funding round to tackle...

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Executive Views
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
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Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
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TripleLift Investment Funds Next Innings For CTV: Lewine
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Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
By Robert Andrews  
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I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
By Robert Andrews  
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Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
By Robert Andrews  
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Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
By Robert Andrews  
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Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
By Robert Andrews  
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Executive Views
Addressable TV Hitting Scale: 605’s Horner
By Robert Andrews  
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TV Can Go Deterministic: 605’s Levine
By Robert Andrews  
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FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
By Robert Andrews  
Executive Views

Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson

Accounting may not sound like the sexiest part of the media industry – but it i...

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Executive Views
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
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Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
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Walmart’s Bernstein Eyes Attribution Beyond Transaction
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Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
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Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
By Robert Andrews  
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Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
By Robert Andrews  
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
By Robert Andrews  
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New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
By Robert Andrews  
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Executive Views
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
By Robert Andrews  
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Executive Views
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
By Robert Andrews  
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Executive Views
How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
By Robert Andrews  
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Executive Views
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
By Robert Andrews  
Executive Views

Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch

When TV advertising rebounds, it’s going to be a game enjoyed by different play...

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Executive Views
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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Executive Views
Samsung Scales Up Ad-Buying With DSP, PMP
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SAP’s Tillman Has Fun Finding Influencers Through TV
By Robert Andrews  
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WFA’s Loerke Is Up For The Fight With Tech Platforms
By Robert Andrews  
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