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Executive Views
Data Fuels Live TV 2.0: Univision’s Mandala
By Robert Andrews  
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Executive Views
D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy
By Robert Andrews  
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Executive Views
Identity Resolution Big Focus for Samba TV
By Robert Andrews  
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Executive Views
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
By Robert Andrews  
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Executive Views
Brands Want A Shorter, Shoppable Funnel: Accenture’s Mendonça
By Robert Andrews  
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Executive Views
Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
By Robert Andrews  
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Executive Views
Measurement Needs An Upgrade: Innovid’s Hogue
By Robert Andrews  
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Executive Views
In-Housing On Agenda At Cannes: Hearts & Science’s New US CEO
By Robert Andrews  
Executive Views

Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger

Cord-cutting is still happening at a rate of knots whilst, for many viewers, traditio...

By Robert Andrews  
Executive Views
Pluto TV Hopes to Benefit from Header Bidding
By Robert Andrews  
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
By Robert Andrews  
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
By Robert Andrews  
Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
By Robert Andrews  
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Executive Views
Industry Needs Shared Solutions: Amobee’s Smolin
By Robert Andrews  
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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
By Robert Andrews  
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
By Robert Andrews  
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Executive Views
TV Serves Brand & Performance: Marketing Architects’ Hengel
By Robert Andrews  
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Executive Views
D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham
By Robert Andrews  
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Executive Views
Creative Testing Unleashes Marketing Architects, Hultgren Says
By Robert Andrews  
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Executive Views
‘More Than A Bike’: How Video Drives Peloton
By Robert Andrews  
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Executive Views
Spark Foundry’s Giacosa Wants AI To Get Emotional
By Robert Andrews  
Executive Views

Standard Media Index Has Roadmap for Growth As Tatta Joins

A company which crunches the data on 85% of US ad spending in order to help agencies ...

By Robert Andrews  
Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
By Robert Andrews  
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
By Robert Andrews  
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
By Robert Andrews  
Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
By Robert Andrews  
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Executive Views
Xandr Has Created a New ‘Community’ Marketplace
By Robert Andrews  
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Executive Views
Brands Want Deeper Relationship With Fewer Tech Partners: SpotX’s Buckley
By Robert Andrews  
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Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
By Robert Andrews  
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Executive Views
Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham
By Robert Andrews  
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Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
By Robert Andrews  
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Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
By Robert Andrews  
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Executive Views
How Foursquare Balances Geo Ad Power With Ethics: CEO Glueck
By Robert Andrews  
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Executive Views
Untold Consequences Of Tech Regulation: GroupM’s Norman
By Robert Andrews  
Executive Views

Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership

As the advertising world prepares for a world without third-party cookies, many of th...

By Robert Andrews  
Executive Views
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
By Robert Andrews  
Executive Views
Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg
By Robert Andrews  
Executive Views
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
By Robert Andrews  
Executive Views
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
By Robert Andrews  
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Executive Views
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
By Robert Andrews  
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Executive Views
Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett
By Robert Andrews  
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Executive Views
Cannes Lions’ “CLX” Connects Brands With Activision, Adobe, NBCU, TikTok: MediaLink’s Kassan in Preview
By Robert Andrews  
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Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
By Robert Andrews  
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
By Robert Andrews  
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Executive Views
Philo’s McCollum Looks Forward To Dynamic, Friendly TV Ads
By Robert Andrews  
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Executive Views
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
By Robert Andrews  
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Executive Views
Verizon Media’s Multi-Layered Data Offering: Lucas
By Robert Andrews  
Executive Views

Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So

The fundamental dichotomy of the COVID-19 pandemic – booming traffic but declining ad...

By Robert Andrews  
Executive Views
Advertisers Want Agility & Insight: Meredith’s Borsa
By Robert Andrews  
Executive Views
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
By Robert Andrews  
Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
By Robert Andrews  
Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
By Robert Andrews  
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Executive Views
Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu
By Robert Andrews  
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Executive Views
NBCU & Viacom Launch OpenAP Version 2.0
By Robert Andrews  
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Executive Views
Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel
By Robert Andrews  
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Executive Views
David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem
By Robert Andrews  
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Executive Views
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
By Robert Andrews  
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Executive Views
Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld
By Robert Andrews  
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Executive Views
FreeWheel Unifies A+E’s Ad Decisioning
By Robert Andrews  
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Executive Views
For MVPDs, Third-Party Video Can Drive Broadband Profit: Searchlight’s Glatt
By Robert Andrews  
Executive Views

Contextual Targeting Emerging Quickly: Oracle’s Hulst

LAFAYETTE, CA — We all know the global COVID-19 pandemic is up-ending the rules of bu...

By Robert Andrews  
Executive Views
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
By Robert Andrews  
Executive Views
“News Is Brand-Safe:” UM Worldwide’s Lowcock
By Robert Andrews  
Executive Views
Univision Joins Nielsen’s Addressable TV Beta
By Robert Andrews  
Executive Views
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
By Robert Andrews  
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Executive Views
TV Is A Performance Channel, Too: TVSquared’s Kinsella
By Robert Andrews  
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Executive Views
SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb
By Robert Andrews  
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Executive Views
Agencies Can Go Deeper With In-Housing Brands: Publicis’ Lin
By Robert Andrews  
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Executive Views
Smart Agencies Embrace In-Housing: VMLY&R’s Cook
By Robert Andrews  
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Executive Views
How GSK Is In-Housing More Media: Grenz
By Robert Andrews  
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Executive Views
How OTT Will Clean Up The Ad Experience: GroupM’s Castree
By Robert Andrews  
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Executive Views
How Addressable Will Scale In 2019: MODI Media’s Cestaro
By Robert Andrews  
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Executive Views
How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
By Robert Andrews  
Executive Views

Video Ads Are Coming Back: Innovid’s Chalozin

The coronavirus pandemic has hit advertising spend hard, but are there signs the mark...

By Robert Andrews  
Executive Views
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
By Robert Andrews  
Executive Views
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
By Robert Andrews  
Executive Views
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
By Robert Andrews  
Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
By Robert Andrews  
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Executive Views
Beyond Out-Stream – What Teads Did Next: Jim Daily
By Robert Andrews  
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Executive Views
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
By Robert Andrews  
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
By Robert Andrews  
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Executive Views
Viacom’s Bevilacqua On The Vantage Advantage
By Robert Andrews  
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Executive Views
How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish
By Robert Andrews  
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Executive Views
How Brands Can Get A Handle On Their Data: 4INFO’s Jenkins
By Robert Andrews  
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Executive Views
Reconsolidation In Programmatic’s Third Decade: Sizmek’s Koran
By Robert Andrews  
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Executive Views
How To Weigh Digital Risks around News : 360i’s Rozen explains
By Robert Andrews  
Executive Views

Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin

VIA BEETCAM — Time was, understanding the effectiveness of your ad campaign was...

By Robert Andrews  
Executive Views
Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
By Robert Andrews  
Executive Views
Don’t Block News, Get More Granular: IAS’ Utzschneider
By Robert Andrews  
Executive Views
Digital Will Accelerate Through V-Shaped Recession: Sorrell
By Robert Andrews  
Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
By Robert Andrews  
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Executive Views
Subscription Fatigue is Coming: Telaria’s Zagorski
By Robert Andrews  
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Executive Views
How GroupM Counsels News-Averse Brands: Schiekofer
By Robert Andrews  
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Executive Views
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul
By Robert Andrews  
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Executive Views
In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo
By Robert Andrews  
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Executive Views
Shared Approach Needed For Addressable: NCC Media’s Ivins
By Robert Andrews  
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Executive Views
Agency Growth Lays Ahead: Wieser Goes In-House At GroupM
By Robert Andrews  
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Executive Views
NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager
By Robert Andrews  
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Executive Views
Washington Post Rides Amazon’s AWS Elemental To Serve Broadcast: Prakash
By Robert Andrews  
Executive Views

Covid-19 Shows Social Networks Can Fight Misinformation: eMarketer’s Enberg

VIA BEETCAM — They have spent the last few years getting in hot water for strug...

By Robert Andrews  
Executive Views
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
By Robert Andrews  
Executive Views
A+E Networks Seeks TV Attribution Next-Gen: Heftman
By Robert Andrews  
Executive Views
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
By Robert Andrews  
Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
By Robert Andrews  
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
By Robert Andrews  
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
By Robert Andrews  
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