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Executive Views
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
By Robert Andrews  
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Diversity Inherent In Addressable TV: Finecast’s Harcus
By Robert Andrews  
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Executive Views
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
By Robert Andrews  
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West’s Last Acts At Sky: More Transparency & Industry Collaboration
By Robert Andrews  
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
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INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
By Robert Andrews  
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Executive Views
Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation
By Robert Andrews  
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Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
By Robert Andrews  
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Executive Views
OpenAP Adds CBS To Grow Advanced TV Scale
By Robert Andrews  
Executive Views

Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

If a tree falls in a forest, but two observers disagree on what exactly happened, did...

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The Troika Of Intent: Norman Says New Ad Signals Are Here
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Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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YouTube’s Evolution To A Media Monster: Tony Weisman
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INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
By Robert Andrews  
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From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
By Robert Andrews  
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Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
By Robert Andrews  
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Executive Views
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
By Robert Andrews  
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
By Robert Andrews  
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
By Robert Andrews  
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
By Robert Andrews  
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Executive Views
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
By Robert Andrews  
Executive Views

Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’

The promise of using data to bring precision to TV ad planning, coupled with the abil...

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Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
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TripleLift Investment Funds Next Innings For CTV: Lewine
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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
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I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
By Robert Andrews  
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Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
By Robert Andrews  
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Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
By Robert Andrews  
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Executive Views
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
By Robert Andrews  
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Executive Views
Addressable TV Hitting Scale: 605’s Horner
By Robert Andrews  
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Executive Views
TV Can Go Deterministic: 605’s Levine
By Robert Andrews  
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FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
By Robert Andrews  
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Executive Views
Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together
By Robert Andrews  
Executive Views

Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says

The upfronts are no longer just the season of the year when TV and ad execs get toget...

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Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
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Walmart’s Bernstein Eyes Attribution Beyond Transaction
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Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
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In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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TV Companies Partnering Better With Agencies: Amobee’s Smolin
By Robert Andrews  
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
By Robert Andrews  
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Executive Views
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
By Robert Andrews  
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Executive Views
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
By Robert Andrews  
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Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
By Robert Andrews  
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Executive Views
How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell
By Robert Andrews  
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Executive Views
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
By Robert Andrews  
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Executive Views
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
By Robert Andrews  
Executive Views

Rebooting Reach: Disney’s Valentino Combines Scale With Smarts

The mouse house is big – but few advertisers would want to reach the entirety o...

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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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Samsung Scales Up Ad-Buying With DSP, PMP
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Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
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WFA’s Loerke Is Up For The Fight With Tech Platforms
By Robert Andrews  
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Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
By Robert Andrews  
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Executive Views
Twitter Is Where Brands Go Live: Maheu
By Robert Andrews  
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Executive Views
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
By Robert Andrews  
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OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
By Robert Andrews  
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How Machine Learning Helps Advertisers: AdTheorent’s Lawson
By Robert Andrews  
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New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
By Robert Andrews  
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What’s Driving In-Car Ads: Connected Travel’s Biniak
By Robert Andrews  
Executive Views

Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV

If you want to know which way the new digital TV ad sales will go in the next couple ...

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Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
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Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
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National Addressable Is A Game-Changer: ViacomCBS’ Dean
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How To Drive CTV Ad Growth: Sling TV’s Tint
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Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
By Robert Andrews  
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Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
By Robert Andrews  
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‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
By Robert Andrews  
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AI To Predict Ad Success From The Storyboard: 605’s Shirole
By Robert Andrews  
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‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
By Robert Andrews  
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The New Auto Advertising Is Precise: TEGNA’s Fagan
By Robert Andrews  
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MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
By Robert Andrews  
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How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
By Robert Andrews  
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

If 2017 looked like an early point at which to make a big play into connected TV, 202...

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Executive Views
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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Executive Views
Local TV Will Go Impression-Based: WideOrbit’s Mathewson
By Robert Andrews  
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Executive Views
How Impressions Will Boost Local TV: WideOrbit’s Offeman
By Robert Andrews  
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Executive Views
Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger
By Robert Andrews  
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Executive Views
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
By Robert Andrews  
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OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
By Robert Andrews  
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TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
By Robert Andrews  
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Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
By Robert Andrews  
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Executive Views
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
By Robert Andrews  
Executive Views

History Creates Context: Magnite’s Kershaw On Life After Identifiers

The withering of the third-party cookies and mobile identifiers that have made up muc...

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Executive Views
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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Executive Views
Convergence Is Not What You Think It Is: Amobee’s Smolin
By Robert Andrews  
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Executive Views
Email Is The Key To Advertising: Merkle’s Leger
By Robert Andrews  
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Executive Views
IAB Will Step Up DC Data Lobbying, Moots FTC Oversight
By Robert Andrews  
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Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja
By Robert Andrews  
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Effectiveness Drives Ad Load: VAB’s Cunningham On TV
By Robert Andrews  
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Executive Views
Advertisers Want Return On Ad Spend: iSpot.TV’s Skinner
By Robert Andrews  
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Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
By Robert Andrews  
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Executive Views
Analytics Driven By AI Understanding: Google’s Stone
By Robert Andrews  
Executive Views

TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer

Matthew Kramer wants to sell brands on the power of connected TV – but the pauc...

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Executive Views
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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Executive Views
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
By Robert Andrews  
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Executive Views
Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth
By Robert Andrews  
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