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Executive Views
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
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Executive Views
Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro
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Executive Views
Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee
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Executive Views
Unlocking National TV For Addressable: Cadent’s Michael Bologna
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Executive Views
D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris
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Executive Views
News Blacklisting By Brands Going In To Overdrive: WSJ Investigation
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Executive Views
Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson
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Executive Views
TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins
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Executive Views
Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon
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Executive Views
WideOrbit’s Zinsmeister Greets ‘Nervous’ Industry With Buy-Side Automation
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Executive Views
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
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Executive Views
Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella
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Executive Views
Swartz’s Four Takeaways From Beet Retreat In The City
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Executive Views
Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts
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Executive Views
Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon
Howard Shimmel
Executive Views
As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel
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Executive Views
AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace
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Executive Views
The Time For TV Performance Is Now: TVSquared’s Kinsella
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Executive Views
Trusted Local News Is The Next Scale Increment: OMD’s Mirsky
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Executive Views
Advertisers Broke Local News, Can They Fix It? United For News’ Jenen
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Executive Views
Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik
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Executive Views
Ad Tech & Content Tech Should Be The Same: IRIS.tv’s
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Executive Views
The Recipe For Performance TV: TCA’s Wollet
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Executive Views
Brands Like Bose Wants Flexible, All-Platform Ads: Kremser
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Executive Views
Machine Learning Speeds Up Action: NCS’ Dupree
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Executive Views
As Roku Pulls Away, Gap Between OTT Viewing & Ads Must Be Closed
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Executive Views
Linear TV Loves Programmatic: Hearts & Science’s Pagliuca
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Executive Views
Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella
Mari Tangredi
Executive Views
The Evolution Of Digital Identity: 4INFO’s Tangredi
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Executive Views
Xandr’s Beaumier Aims To Mix Upfront & Real-Time TV Ad Sales
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Executive Views
Washington Post CRO: Subscription Model Means More Engaged Consumers for Advertisers
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Executive Views
Ad Buyers Need Video Scores: MediaMath’s Fisher
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Executive Views
D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy
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Executive Views
Identity Resolution Big Focus for Samba TV
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Executive Views
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
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Executive Views
Brands Want A Shorter, Shoppable Funnel: Accenture’s Mendonça
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Executive Views
Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
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Executive Views
Measurement Needs An Upgrade: Innovid’s Hogue
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Executive Views
In-Housing On Agenda At Cannes: Hearts & Science’s New US CEO
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Executive Views
US TV Too Fragmented: SpotX’s Buckley
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Executive Views
Addressability Is Finally Here: Nielsen’s Somaya
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Executive Views
How Panels Improve Big Data: Nielsen’s Hohman
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Executive Views
TV Serves Brand & Performance: Marketing Architects’ Hengel
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Executive Views
D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham
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Executive Views
Creative Testing Unleashes Marketing Architects, Hultgren Says
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Executive Views
‘More Than A Bike’: How Video Drives Peloton
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Executive Views
Spark Foundry’s Giacosa Wants AI To Get Emotional
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Executive Views
Local TV Buyers Need Power: Hudson MX’s Stevens
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Executive Views
Brands Want Deeper Relationship With Fewer Tech Partners: SpotX’s Buckley
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Executive Views
Omni-Channel Depends On Measurement: Xaxis’ Anderson
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Executive Views
Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham
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Executive Views
Local TV Needs Better Measurement: Alphonso’s Chordia
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Executive Views
IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support
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Executive Views
How Foursquare Balances Geo Ad Power With Ethics: CEO Glueck
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Executive Views
Untold Consequences Of Tech Regulation: GroupM’s Norman
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Executive Views
Interactive TV Has Finally Reached Maturity: Chalozin
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Executive Views
Post-Cookie, Open Web Has A Bright Future: Rubicon’s Barrett
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Executive Views
Cannes Lions’ “CLX” Connects Brands With Activision, Adobe, NBCU, TikTok: MediaLink’s Kassan in Preview
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Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
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Executive Views
Philo’s McCollum Looks Forward To Dynamic, Friendly TV Ads
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Executive Views
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
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Executive Views
Verizon Media’s Multi-Layered Data Offering: Lucas
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Executive Views
YouTube Mixes Premium & Personal In OTT Ad Pitch
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Executive Views
NBCU & Viacom Launch OpenAP Version 2.0
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Executive Views
Finding OTT’s Ad Value Amid The SVOD Boom: UM Worldwide’s Stimmel
Companies in Executive Views 681