philippe
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
kramer
Executive Views
Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
barrett.mag_
Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
ross
Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
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Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
olsen
Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
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Executive Views
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
marlow
Executive Views
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
Raja-Rajamannar-Mastercard-1024×576
Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
will
Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
laura
Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
Screen-Shot-2020-05-25-at-5.21.26-PM
Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
jason
Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
lisa.u
Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
Jeremy-Helfand-Hulu.00_14_01_05.Still001
Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
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Executive Views
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
chance
Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
claudio
Executive Views
In Personalization, Give A Little Respect: Comcast’s Marcus
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Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
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Executive Views
Univision Joins Nielsen’s Addressable TV Beta
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Executive Views
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
andrew.ward_
Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
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Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
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Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
nick-1024×576
Executive Views
Pandemic Response Requires Agility: Cadent’s Troiano
tal.2
Executive Views
In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
aaron
Executive Views
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
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Executive Views
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
vin
Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
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Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
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Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
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Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
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Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
Jason Brown
Executive Views
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
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Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
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Executive Views
Digital Will Accelerate Through V-Shaped Recession: Sorrell
Michael-Parkes-VideoAmp
Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
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Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
monty
Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
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Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
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Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
Kara Swisher
Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
Aleck-Schleider
Executive Views
The Quest For Common Measurement: Amobee’s Schleider
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Executive Views
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
Rishad-Tobaccowala-Publicis-BeetCam.00_00_09_23.Still002
Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
amy.2
Executive Views
Lotame’s Yeung Seeks Open Framework After Cookies
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Executive Views
How Virus Will Hit Ad Spending: SMI’s Fennessey
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Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
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Executive Views
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
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Executive Views
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
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Executive Views
Streaming Wars Heat Up: FOX to Acquire Tubi for $440 Million
gay
Executive Views
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
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Executive Views
Xandr’s Paley Mulls Life After Cookies
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Executive Views
Addressable TV Is Going National: Beet Retreat Panel
D2-Julie-Anupam-Brett-Sean-Panel.00_03_37_04.Still001
Executive Views
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
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Executive Views
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
Chris Curley
Executive Views
Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
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Executive Views
After The Binge, AVOD Can Shine: Tubi’s Rotblat
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Executive Views
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
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Executive Views
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
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Executive Views
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
Companies in Executive Views 714