lisa.u
Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
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Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
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Executive Views
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
chance
Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
claudio
Executive Views
In Personalization, Give A Little Respect: Comcast’s Marcus
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Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
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Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
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Executive Views
Brands Coming Back To News: Horizon’s Koenigsberg
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Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
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Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
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Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
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Executive Views
Pandemic Response Requires Agility: Cadent’s Troiano
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Executive Views
In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
aaron
Executive Views
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
dan
Executive Views
“Embrace Agility,” WarnerMedia’s Aversano Advises
Verizon Media Tools Up For Interactive Future: Markman
Executive Views
Verizon Media Tools Up For Interactive Future: Markman
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Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
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Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
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Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
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Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
Jason Brown
Executive Views
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
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Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
clay
Executive Views
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
duff
Executive Views
Pandemic Media Trends In Focus: Total Media’s Duff
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Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
monty
Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
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Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
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Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
Kara Swisher
Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
Aleck-Schleider
Executive Views
The Quest For Common Measurement: Amobee’s Schleider
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Executive Views
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
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Executive Views
Don’t Block Virus News: IAB’s New President Warns Advertisers
amy.2
Executive Views
Lotame’s Yeung Seeks Open Framework After Cookies
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Executive Views
How Virus Will Hit Ad Spending: SMI’s Fennessey
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Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
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Executive Views
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
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Executive Views
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
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Executive Views
Streaming Wars Heat Up: FOX to Acquire Tubi for $440 Million
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Executive Views
Crises Are A Test Of Brands’ Soul: GroupM’s Norman
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Executive Views
Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
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Executive Views
Addressable TV Is Going National: Beet Retreat Panel
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Executive Views
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
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Executive Views
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
Chris Curley
Executive Views
Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
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Executive Views
After The Binge, AVOD Can Shine: Tubi’s Rotblat
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Executive Views
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
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Executive Views
Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris
asaf-davidov
Executive Views
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
jo-kinsella
Executive Views
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
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Executive Views
In Crumbling Cookies, An Opportunity: LiveRamp’s Harkins
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Executive Views
Many Agencies Still Have Media Silos: Amobee’s Smolin
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Executive Views
Context Is King: ZEFR’s Raddon On Video Brand Suitability
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Executive Views
Adcuratio’s Narasimhan On Connecting Ad Spots
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Executive Views
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
noah-levine
Executive Views
Attribution Is A House Of Cards: 605’s Levine
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Executive Views
Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes
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Executive Views
Addressable Scale Is Growing: LiveRamp’s Prasad
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Executive Views
Strength In Offline & TV: Experian’s Danaher
jessica-levine
Executive Views
Interoperability Is Key: VideoAmp’s Levine
jason-manningham
Executive Views
Blockchain Can Ease Connected TV Ad Tax: Manningham
Ed-Hasl
Executive Views
Local OTT Ads Too Complex: ZypMedia’s Haslam
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Executive Views
Xandr Goes To Mexico: Paley On LatAm Expansion
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Executive Views
Addressable Is More Than TV Targeting: DISH’s Arrix
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Executive Views
Tru Optik Draws A Line From TV To Smart Speakers: Swanston
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Executive Views
Linear TV Is Going Addressable & National: Comscore’s Hinnant
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Executive Views
TVbeat Coming To America, Farazin Says
Companies in Executive Views 712