smart-avod-can-counter-subscription-thumbnail-1024×576
Executive Views
Smart AVOD Can Counter ‘Subscription Burn-Out’: Xumo CEO Petrie-Norris
thumbnail-21-1024×576
Executive Views
Comscore’s Worthem Wants To Expand Addressable TV Minutes
thumbnail-22-1024×576
Executive Views
Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
thumbnail-18-1024×576
Executive Views
How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca
thumbnail-19-1024×576
Executive Views
As Addressability Withers, Embrace Opt-In: PubMatic’s Goel
thumbnail-16-1024×576
Executive Views
Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
thumbnail-7-1024×576
Executive Views
Hulu’s Pause Ads Lift Brands 68%: Helfand
thumbnail-13-1024×576
Executive Views
Reduce Exchanges To Boost Transparency: Jounce’s Kane
Laurie Shackell
Executive Views
Turner Follows Sports Fans After The Final Play: Shackell
groupm-evan-hanlon-thumbnail-1024×576
Executive Views
The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars
thumbnail-5-1024×576
Executive Views
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
innovid-boosts-dco-creds-with-herole-thumbnail-1024×576
Executive Views
Innovid Boosts DCO Creds With Herolens Acquisition: Eason
Joey-Leichman-OpenX-1024×576
Executive Views
OpenX ‘Tripling-Down’ On Demand Side: Leichman
Kyle-Dozeman-PubMatic-1024×576
Executive Views
Supply Path Optimization Gives Control Back To Buyers: PubMatic’s Dozeman
horizon-media-david-campanelli-thumbnail-1024×576
Executive Views
For Horizon, Attribution Is The Next Frontier
Devon-DeBlasio-Neustar-1024×576
Executive Views
Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
605-ben-tatta-thumbnail-1024×576
Executive Views
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
thumbnail-1-1024×576
Executive Views
Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control
merkle-aj-kintner-thumbnail-1024×576
Executive Views
Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner
on-tv-d2cs-can-scale-with-balance-nb-thumbnail-1024×576
Executive Views
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
thumbnail-2-1024×576
Executive Views
Next-Level Supply Optimization: Magna Global’s Fitzpatrick
modi-media-janus-strategy-insights-m-thumbnail-1024×576
Executive Views
The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro
comcast-furious-corp-brendan-condona-thumbnail-1024×576
Executive Views
Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year
xandr-kirk-mcdonald-thumbnail-1024×576
Executive Views
It’s About Time: Xandr’s Relevance Examines Consumer Attention
cadreon-sean-muzzy-thumbnail-1024×576
Executive Views
Supply Transparency Challenges Remain: Cadreon’s Muzzy
360ii-noah-porter-thumbnail-1024×576
Executive Views
360i’s Porter On M&A And The Push For Programmatic-Guaranteed
wideorbit-janus-strategy-insights-mi-thumbnail-1024×576
Executive Views
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
omnicom-media-group-ben-hovaness-thumbnail-1024×576
Executive Views
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
whats-holding-back-national-addressa-thumbnail-1024×576
Executive Views
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
horizon-media-monica-capelan-thumbnail-1024×576
Executive Views
Horizon Media’s Capelan Wants More Premium From SSPs
amobee-ey-philip-smolinjanet-balis-thumbnail-1024×576
Executive Views
Converged TV Buying Needs Operational Agreements: Amobee’s Smolin
magna-global-vin-paolozzi-thumbnail-1-1024×576
Executive Views
Magna Global Will Bypass Some Ad Exchanges: Paolozzi
wideorbit-frederick-lee-thumbnail-1024×576
Executive Views
Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee
cadent-mike-bologna-thumbnail-1024×576
Executive Views
Unlocking National TV For Addressable: Cadent’s Michael Bologna
nbcuniversal-brian-norris-thumbnail-1024×576
Executive Views
D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris
thumbnail-1-1024×576
Executive Views
News Blacklisting By Brands Going In To Overdrive: WSJ Investigation
industry-must-distinguish-addressabl-thumbnail-1024×576
Executive Views
Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson
ncc-media-bob-ivins-thumbnail-1024×576
Executive Views
TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins
comcast-james-rothwell-thumbnail-2-1024×576
Executive Views
How To Advertise TV Shows & Movies: Comcast’s Rothwell
amobee-stacy-daft-thumbnail-1024×576
Executive Views
Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft
attention-capital-joe-marchese-thumbnail-1-1024×576
Executive Views
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
tvsquared-jo-kinsella-5-thumbnail-1-1024×576
Executive Views
Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella
furious-corp-ashley-swartz-thumbnail-5-1024×576
Executive Views
Swartz’s Four Takeaways From Beet Retreat In The City
mtm-jon-watts-thumbnail-1024×576
Executive Views
Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts
comcast-brendan-condon-thumbnail-1024×576
Executive Views
Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon
Howard Shimmel
Executive Views
As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel
cbs-jo-ann-ross-thumbnail-1024×576
Executive Views
D2C Brands Use TV To Measure Web Visits: CBS’s Ross
ey-janet-balis-thumbnail-1-1024×576
Executive Views
Local Cable Operators Can Excel At Addressable: EY’s Balis
omd-israel-mirsky-thumbnail-1024×576
Executive Views
Trusted Local News Is The Next Scale Increment: OMD’s Mirsky
united-for-news-tom-jenen-thumbnail-1024×576
Executive Views
Advertisers Broke Local News, Can They Fix It? United For News’ Jenen
thumbnail-8-1024×576
Executive Views
Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik
iris-tv-daniel-harrison-thumbnail-1024×576
Executive Views
Ad Tech & Content Tech Should Be The Same: IRIS.tv’s
the-cross-agency-natalie-wollet-thumbnail-1024×576
Executive Views
The Recipe For Performance TV: TCA’s Wollet
thumbnail-3-1024×576
Executive Views
Brands Like Bose Wants Flexible, All-Platform Ads: Kremser
vice-media-dominique-delport-thumbnail-1024×576
Executive Views
‘New Home For Vice News’ Coming Soon: Vice’s Delport
thumbnail-1-1024×576
Executive Views
Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian
hearts-science-megan-pagliuca-thumbnail-1024×576
Executive Views
Linear TV Loves Programmatic: Hearts & Science’s Pagliuca
britain-8217-s-sky-with-ad-tech-partner-to-go-global-west-says-1
Executive Views
Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella
Mari Tangredi
Executive Views
The Evolution Of Digital Identity: 4INFO’s Tangredi
xandr-christina-beaumier-thumbnail-1024×576
Executive Views
Xandr’s Beaumier Aims To Mix Upfront & Real-Time TV Ad Sales
thumbnail-36-1024×576
Executive Views
Washington Post CRO: Subscription Model Means More Engaged Consumers for Advertisers
thumbnail-40-1024×576
Executive Views
Ad Buyers Need Video Scores: MediaMath’s Fisher
fremantle-sam-glynne-thumbnail-1024×576
Executive Views
Fremantle Flexes Its Ad Sales Muscles, Glynne Says
amobee-ryan-jamboretz-thumbnail-1024×576
Executive Views
How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz
nielsen-megan-clarken-thumbnail-1024×576
Executive Views
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
Nikki-Mendonça-Accenture-1024×576
Executive Views
Brands Want A Shorter, Shoppable Funnel: Accenture’s Mendonça
Companies in Executive Views 687