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Executive Views
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
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Executive Views
OpenAP Adds CBS To Grow Advanced TV Scale
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Executive Views
From ‘Negative Reach’ To Positive Results: PHD’s Koziarski
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Executive Views
Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”
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Executive Views
Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
Cara Lewis
Executive Views
Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis
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Executive Views
Samsung Ads’ Scott Takes Outcome Promise To CES
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
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Executive Views
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
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Executive Views
TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine
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Executive Views
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
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Executive Views
Direct Relationships Keep Cookies Alive: News Corp’s Guenther
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Executive Views
WarnerMedia Focused On Unlocking National Addressability: Aversano
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Executive Views
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
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Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
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Executive Views
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
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Executive Views
Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together
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Executive Views
Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver
Joanna-Allison
Executive Views
LiveRamp’s Metcalfe Entices MVPDs To The Audience-Buying Future
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Executive Views
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
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Executive Views
Brands Need To Break Data Silos: LiveRamp’s Grammier
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Executive Views
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
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Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
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Executive Views
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
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Executive Views
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
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Executive Views
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
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Executive Views
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
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Executive Views
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
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Executive Views
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark
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Executive Views
SAP’s Tillman Has Fun Finding Influencers Through TV
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Executive Views
WFA’s Loerke Is Up For The Fight With Tech Platforms
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Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
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Executive Views
What’s Driving In-Car Ads: Connected Travel’s Biniak
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Executive Views
Cardlytics Banks On Purchase Data To Measure Ads
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Executive Views
Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moscowitz
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Executive Views
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
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Executive Views
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
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Executive Views
Viewers Like Ads, But Not Too Often: Xandr Research
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Executive Views
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
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Executive Views
MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
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Executive Views
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
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Executive Views
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
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Executive Views
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
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Executive Views
IPG’s Engelgau On Identity & People In Marketing
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Executive Views
Email Is Under-Used And Episodic: Epsilon’s Benyo
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Executive Views
OpenX’s Parsons On The Search For A New Cookie
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Executive Views
Local TV Will Go Impression-Based: WideOrbit’s Mathewson
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Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
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Executive Views
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
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Executive Views
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
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Executive Views
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
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Executive Views
Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray
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Executive Views
FreeWheel’s Discovery Deal, Explained By GM Marcus
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Executive Views
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
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Executive Views
Convergence Is Not What You Think It Is: Amobee’s Smolin
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Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
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Executive Views
Analytics Driven By AI Understanding: Google’s Stone
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Executive Views
Identity Is Far From Solved: InMobi’s Singhal
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Executive Views
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
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Executive Views
Answers Can Be Ads: Quora’s Gullov-Singh
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Executive Views
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
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Executive Views
After Identifiers, Will Brands Swap Customer Data? Acxiom’s Skinner Thinks So
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Executive Views
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
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Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
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Executive Views
Holiday TV Ad Spend Is Disconnected: OpenX Research
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