Mike-Henry-OpenSlate
Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
By Robert Andrews  
thumbnail-65-1024×575
Executive Views
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
By Robert Andrews  
thumbnail-72-1024×576
Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
By Robert Andrews  
thumbnail-73-1024×576
Executive Views
What’s Driving In-Car Ads: Connected Travel’s Biniak
By Robert Andrews  
thumbnail-66-1024×573
Executive Views
Cardlytics Banks On Purchase Data To Measure Ads
By Robert Andrews  
thumbnail-67-1024×571
Executive Views
Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moscowitz
By Robert Andrews  
Rishad-Tobaccowala-Publicis-1024×576
Executive Views
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
By Robert Andrews  
thumbnail-58-1024×576
Executive Views
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
By Robert Andrews  
Executive Views

Univision Joins Nielsen’s Addressable TV Beta

CHICAGO – Nielsen’s consortium that is beta-testing addressable TV advertising techno...

By Robert Andrews  
Executive Views
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
By Robert Andrews  
Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
By Robert Andrews  
Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
By Robert Andrews  
Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
By Robert Andrews  
Bob-Liodice-ANA-1-1024×576
Executive Views
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
By Robert Andrews  
thumbnail-26-1024×576
Executive Views
The New Auto Advertising Is Precise: TEGNA’s Fagan
By Robert Andrews  
Raja-Rajamannar-Mastercard-1024×576
Executive Views
MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
By Robert Andrews  
thumbnail-24-1024×574
Executive Views
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
By Robert Andrews  
thumbnail-17-1024×576
Executive Views
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
By Robert Andrews  
Joe-Zawadzki-MediaMath-1024×576
Executive Views
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
By Robert Andrews  
ipgs-engelgau-on-identity-people-in-thumbnail-1024×576
Executive Views
IPG’s Engelgau On Identity & People In Marketing
By Robert Andrews  
email-is-under-used-and-episodic-eps-thumbnail-1024×576
Executive Views
Email Is Under-Used And Episodic: Epsilon’s Benyo
By Robert Andrews  
Executive Views

COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar

As the sun sets on cookies, many are looking to contextual advertising, the practise ...

By Robert Andrews  
Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
By Robert Andrews  
Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
By Robert Andrews  
Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
By Robert Andrews  
Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
By Robert Andrews  
openxs-gentry-wants-ad-symmetry-for-thumbnail-1-1024×576
Executive Views
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
By Robert Andrews  
thumbnail-1024×572
Executive Views
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
By Robert Andrews  
thumbnail-3-1024×566
Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
By Robert Andrews  
cadreons-schmidt-on-open-parks-at-en-thumbnail-1024×573
Executive Views
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
By Robert Andrews  
thumbnail-63-1024×570
Executive Views
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
By Robert Andrews  
thumbnail-1-1024×573
Executive Views
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
By Robert Andrews  
thumbnail-62-1024×569
Executive Views
Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray
By Robert Andrews  
freewheels-discovery-deal-explained-thumbnail-1024×572
Executive Views
FreeWheel’s Discovery Deal, Explained By GM Marcus
By Robert Andrews  
Executive Views

Digital Will Accelerate Through V-Shaped Recession: Sorrell

The COVID-19 pandemic will bring a recession unlike any seen before, one that will  s...

By Robert Andrews  
Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
By Robert Andrews  
Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
By Robert Andrews  
Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
By Robert Andrews  
Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
By Robert Andrews  
thumbnail-50-1024×576
Executive Views
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
By Robert Andrews  
Screen-Shot-2019-09-27-at-12.10.48-PM-1024×572
Executive Views
Advertisers Want Return On Ad Spend: iSpot.TV’s Skinner
By Robert Andrews  
thumbnail-39-1024×574
Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
By Robert Andrews  
Screen-Shot-2019-09-27-at-9.19.40-AM-1024×568
Executive Views
Analytics Driven By AI Understanding: Google’s Stone
By Robert Andrews  
thumbnail-40-1024×574
Executive Views
Identity Is Far From Solved: InMobi’s Singhal
By Robert Andrews  
Screen-Shot-2019-09-27-at-9.20.20-AM-1024×570
Executive Views
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
By Robert Andrews  
thumbnail-36-1024×570
Executive Views
Answers Can Be Ads: Quora’s Gullov-Singh
By Robert Andrews  
thumbnail-28-1024×568
Executive Views
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
By Robert Andrews  
Executive Views

Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel

SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced T...

By Robert Andrews  
Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
By Robert Andrews  
Executive Views
Lotame’s Yeung Seeks Open Framework After Cookies
By Robert Andrews  
Executive Views
How Virus Will Hit Ad Spending: SMI’s Fennessey
By Robert Andrews  
Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
By Robert Andrews  
thumbnail-24-1024×576
Executive Views
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
By Robert Andrews  
thumbnail-26-1024×571
Executive Views
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
By Robert Andrews  
thumbnail-27-1024×574
Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
By Robert Andrews  
thumbnail-25-1024×574
Executive Views
Holiday TV Ad Spend Is Disconnected: OpenX Research
By Robert Andrews  
smart-avod-can-counter-subscription-thumbnail-1024×576
Executive Views
Smart AVOD Can Counter ‘Subscription Burn-Out’: Xumo CEO Petrie-Norris
By Robert Andrews  
thumbnail-21-1024×576
Executive Views
Comscore’s Worthem Wants To Expand Addressable TV Minutes
By Robert Andrews  
thumbnail-22-1024×576
Executive Views
Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
By Robert Andrews  
thumbnail-18-1024×576
Executive Views
How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca
By Robert Andrews  
Executive Views

How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla

SAN FRANCISCO, CA — Political campaigns have long been amongst the keenest to u...

By Robert Andrews  
Executive Views
Xandr’s Paley Mulls Life After Cookies
By Robert Andrews  
Executive Views
Addressable TV Is Going National: Beet Retreat Panel
By Robert Andrews  
Executive Views
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
By Robert Andrews  
Executive Views
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
By Robert Andrews  
driverless-cars-will-spur-content-co-thumbnail-1024×576
Executive Views
Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan
By Robert Andrews  
thumbnail-6-1024×576
Executive Views
Optimized Creative Drives Results: Celtra’s Mikek
By Robert Andrews  
thumbnail-12-1024×576
Executive Views
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
By Robert Andrews  
thumbnail-11-1024×576
Executive Views
Connect, Don’t Build: Norman Advises On Ad-Tech
By Robert Andrews  
Laurie Shackell
Executive Views
Turner Follows Sports Fans After The Final Play: Shackell
By Robert Andrews  
groupm-evan-hanlon-thumbnail-1024×576
Executive Views
The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars
By Robert Andrews  
thumbnail-5-1024×576
Executive Views
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
By Robert Andrews  
innovid-boosts-dco-creds-with-herole-thumbnail-1024×576
Executive Views
Innovid Boosts DCO Creds With Herolens Acquisition: Eason
By Robert Andrews  
Executive Views

Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech

SAN FRANCISCO, CA — The digital ad industry has spent the last five to 10 years...

By Robert Andrews  
Executive Views
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
By Robert Andrews  
Executive Views
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
By Robert Andrews  
Executive Views
In Crumbling Cookies, An Opportunity: LiveRamp’s Harkins
By Robert Andrews  
Executive Views
Many Agencies Still Have Media Silos: Amobee’s Smolin
By Robert Andrews  
thumbnail-4-1024×576
Executive Views
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
By Robert Andrews  
groupm-evan-hanlon-thumbnail-1024×576
Executive Views
GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’
By Robert Andrews  
thumbnail-3-1024×576
Executive Views
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
By Robert Andrews  
horizon-media-david-campanelli-thumbnail-1024×576
Executive Views
Horizon’s Campanelli Wants Guaranteed Ad Results
By Robert Andrews  
605-ben-tatta-thumbnail-1024×576
Executive Views
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
By Robert Andrews  
thumbnail-1-1024×576
Executive Views
Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control
By Robert Andrews  
merkle-aj-kintner-thumbnail-1024×576
Executive Views
Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner
By Robert Andrews  
on-tv-d2cs-can-scale-with-balance-nb-thumbnail-1024×576
Executive Views
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
By Robert Andrews  
Executive Views

Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’

SAN JUAN, PR — Nielsen is working with seven US TV networks to beta-test addres...

By Robert Andrews  
Executive Views
Streaming Wars Heat Up as Xumo is Sold to Comcast
By Robert Andrews  
Executive Views
Addressable Scale Is Growing: LiveRamp’s Prasad
By Robert Andrews  
Executive Views
Strength In Offline & TV: Experian’s Danaher
By Robert Andrews  
Executive Views
Interoperability Is Key: VideoAmp’s Levine
By Robert Andrews  
pubmatic-jordan-linville-thumbnail-1024×576
Executive Views
After Transparency, Attention Needs Addressing: PubMatic’s Linville
By Robert Andrews  
forrester-research-attention-capital-thumbnail-1024×576
Executive Views
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
By Robert Andrews  
digitas-rahil-berani-thumbnail-1024×576
Executive Views
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
By Robert Andrews  
hulu-furious-corp-dish-network-jenni-thumbnail-2-1024×576
Executive Views
Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
By Robert Andrews  
cadreon-sean-muzzy-thumbnail-1024×576
Executive Views
Supply Transparency Challenges Remain: Cadreon’s Muzzy
By Robert Andrews  
360ii-noah-porter-thumbnail-1024×576
Executive Views
360i’s Porter On M&A And The Push For Programmatic-Guaranteed
By Robert Andrews  
wideorbit-janus-strategy-insights-mi-thumbnail-1024×576
Executive Views
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
By Robert Andrews  
omnicom-media-group-ben-hovaness-thumbnail-1024×576
Executive Views
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
By Robert Andrews  
Executive Views

Balancing ACR & CCPA: Samba TV’s Ackerman

SAN JUAN, PR — By embedding sensors on a consumer’s TV, automatic content...

By Robert Andrews  
Executive Views
More Measurement Is Coming: Spectrum Reach’s Norris
By Robert Andrews  
Executive Views
Linear TV Is Going Addressable & National: Comscore’s Hinnant
By Robert Andrews  
Executive Views
TVbeat Coming To America, Farazin Says
By Robert Andrews  
Executive Views
Making Ad Buying Easier: DISH’s Robertson
By Robert Andrews  
freewheel-brian-wallach-thumbnail-1024×576
Executive Views
Audience Means Outcome: FreeWheel’s Wallach
By Robert Andrews  
comcast-andrea-zapata-thumbnail-1024×576
Executive Views
Comcast Has Pivoted To First-Party Viewing Data: Zapata
By Robert Andrews  
Companies in Executive Views 681