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Executive Views
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
By Robert Andrews  
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Executive Views
OpenAP Adds CBS To Grow Advanced TV Scale
By Robert Andrews  
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Executive Views
From ‘Negative Reach’ To Positive Results: PHD’s Koziarski
By Robert Andrews  
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Executive Views
Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”
By Robert Andrews  
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Executive Views
Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
By Robert Andrews  
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Executive Views
Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis
By Robert Andrews  
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Executive Views
Samsung Ads’ Scott Takes Outcome Promise To CES
By Robert Andrews  
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
By Robert Andrews  
Executive Views

Close SSP Relationships Benefit Publishers: Discovery’s Murray

How does the owner of TV properties like HGTV, Food Network, TLC and Eurosport like t...

By Robert Andrews  
Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
By Robert Andrews  
Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews  
Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
By Robert Andrews  
Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
By Robert Andrews  
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
By Robert Andrews  
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Executive Views
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
By Robert Andrews  
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Executive Views
TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine
By Robert Andrews  
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Executive Views
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
By Robert Andrews  
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Executive Views
Direct Relationships Keep Cookies Alive: News Corp’s Guenther
By Robert Andrews  
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Executive Views
WarnerMedia Focused On Unlocking National Addressability: Aversano
By Robert Andrews  
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Executive Views
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
By Robert Andrews  
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Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
By Robert Andrews  
Executive Views

DISH’s Robertson Sees Programmatic TV Rising In Pandemic

The COVID-19 pandemic has up-ended all the norms of traditional TV ad buying, with th...

By Robert Andrews  
Executive Views
Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
By Robert Andrews  
Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
By Robert Andrews  
Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
By Robert Andrews  
Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
By Robert Andrews  
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Executive Views
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
By Robert Andrews  
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Executive Views
Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together
By Robert Andrews  
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Executive Views
Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver
By Robert Andrews  
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Executive Views
LiveRamp’s Metcalfe Entices MVPDs To The Audience-Buying Future
By Robert Andrews  
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Executive Views
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
By Robert Andrews  
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Executive Views
Brands Need To Break Data Silos: LiveRamp’s Grammier
By Robert Andrews  
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Executive Views
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
By Robert Andrews  
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Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
By Robert Andrews  
Executive Views

Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace

Given the current state of the pandemic, the traditional TV UpFronts events have been...

By Robert Andrews  
Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
By Robert Andrews  
Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
By Robert Andrews  
Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
By Robert Andrews  
Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
By Robert Andrews  
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Executive Views
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
By Robert Andrews  
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Executive Views
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
By Robert Andrews  
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Executive Views
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
By Robert Andrews  
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Executive Views
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
By Robert Andrews  
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Executive Views
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
By Robert Andrews  
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Executive Views
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark
By Robert Andrews  
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Executive Views
SAP’s Tillman Has Fun Finding Influencers Through TV
By Robert Andrews  
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Executive Views
WFA’s Loerke Is Up For The Fight With Tech Platforms
By Robert Andrews  
Executive Views

COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider

Education, technology and facts may now be winning back some advertisers who fled new...

By Robert Andrews  
Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
By Robert Andrews  
Executive Views
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
By Robert Andrews  
Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
By Robert Andrews  
Executive Views
In Personalization, Give A Little Respect: Comcast’s Marcus
By Robert Andrews  
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Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
By Robert Andrews  
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Executive Views
What’s Driving In-Car Ads: Connected Travel’s Biniak
By Robert Andrews  
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Executive Views
Cardlytics Banks On Purchase Data To Measure Ads
By Robert Andrews  
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Executive Views
Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moscowitz
By Robert Andrews  
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Executive Views
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
By Robert Andrews  
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Executive Views
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
By Robert Andrews  
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Executive Views
Viewers Like Ads, But Not Too Often: Xandr Research
By Robert Andrews  
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Executive Views
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
By Robert Andrews  
Executive Views

Ampersand, Verizon Media Partner For TV Ad Scale

Week by week, scale and simplicity involved in buying and selling targeted TV ads gro...

By Robert Andrews  
Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
By Robert Andrews  
Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
By Robert Andrews  
Executive Views
Pandemic Response Requires Agility: Cadent’s Troiano
By Robert Andrews  
Executive Views
In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
By Robert Andrews  
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Executive Views
MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
By Robert Andrews  
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Executive Views
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
By Robert Andrews  
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Executive Views
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
By Robert Andrews  
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Executive Views
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
By Robert Andrews  
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Executive Views
IPG’s Engelgau On Identity & People In Marketing
By Robert Andrews  
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Executive Views
Email Is Under-Used And Episodic: Epsilon’s Benyo
By Robert Andrews  
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Executive Views
OpenX’s Parsons On The Search For A New Cookie
By Robert Andrews  
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Executive Views
Local TV Will Go Impression-Based: WideOrbit’s Mathewson
By Robert Andrews  
Executive Views

Context & Audiences, Targeting In Tandem: Comscore’s Gantz

As privacy regulation has dampened some aspects of advanced user targeting and as the...

By Robert Andrews  
Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
By Robert Andrews  
Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
By Robert Andrews  
Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
By Robert Andrews  
Executive Views
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
By Robert Andrews  
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Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
By Robert Andrews  
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Executive Views
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
By Robert Andrews  
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Executive Views
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
By Robert Andrews  
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Executive Views
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
By Robert Andrews  
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Executive Views
Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray
By Robert Andrews  
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Executive Views
FreeWheel’s Discovery Deal, Explained By GM Marcus
By Robert Andrews  
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Executive Views
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
By Robert Andrews  
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Executive Views
Convergence Is Not What You Think It Is: Amobee’s Smolin
By Robert Andrews  
Executive Views

Removing Cookies Cleans Up Ads: IBM Watson’s Carr

The end of the cookie era poses a big challenge to marketers that have historically u...

By Robert Andrews  
Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
By Robert Andrews  
Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
By Robert Andrews  
Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
By Robert Andrews  
Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
By Robert Andrews  
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Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
By Robert Andrews  
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Executive Views
Analytics Driven By AI Understanding: Google’s Stone
By Robert Andrews  
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Executive Views
Identity Is Far From Solved: InMobi’s Singhal
By Robert Andrews  
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Executive Views
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
By Robert Andrews  
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Executive Views
Answers Can Be Ads: Quora’s Gullov-Singh
By Robert Andrews  
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Executive Views
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
By Robert Andrews  
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Executive Views
After Identifiers, Will Brands Swap Customer Data? Acxiom’s Skinner Thinks So
By Robert Andrews  
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Executive Views
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
By Robert Andrews  
Executive Views

Lotame’s Yeung Seeks Open Framework After Cookies

As the clock runs down on third-party cookies, many different methods and technologie...

By Robert Andrews  
Executive Views
How Virus Will Hit Ad Spending: SMI’s Fennessey
By Robert Andrews  
Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
By Robert Andrews  
Executive Views
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
By Robert Andrews  
Executive Views
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
By Robert Andrews  
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Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
By Robert Andrews  
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Executive Views
Holiday TV Ad Spend Is Disconnected: OpenX Research
By Robert Andrews  
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