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Executive Views
CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
How CTV Economics Will Shake Out: Rob Norman
Executive Views
How CTV Economics Will Shake Out: Rob Norman
How CTV Is Different In Europe: Xandr’s Soucaret
Executive Views
How CTV Is Different In Europe: Xandr’s Soucaret
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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Recontextualizing Context In Real-Time: Illuma’s Mason
Executive Views
Recontextualizing Context In Real-Time: Illuma’s Mason
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Executive Views
DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
Executive Views
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
Health Marketers Embrace CTV: Publicis’ Imburgia
Executive Views
Health Marketers Embrace CTV: Publicis’ Imburgia
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Executive Views
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
Executive Views
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Executive Views
‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
How TV Measurement Is Evolving: Tremor’s Guenel
Executive Views
How TV Measurement Is Evolving: Tremor’s Guenel
kavita
Executive Views
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
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Executive Views
Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
Rachel-Gantz
Executive Views
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
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Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
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Executive Views
AI, Advertising & The Identity Era: IBM’s Bachstein
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Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
kyle
Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Executive Views
Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
steinberg
Executive Views
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
How Apple Benefits From IDFA Change: Washington Post’s Albergotti
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
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Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
stephanie
Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
bill
Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
BETH
Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
noah.2
Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
cavel
Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
philippe
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
kramer
Executive Views
Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
barrett.mag_
Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
ross
Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
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Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
olsen
Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
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Executive Views
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
marlow
Executive Views
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
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Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
will
Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
laura
Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
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Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
jason
Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
Companies in Executive Views 712