Mike-Henry-OpenSlate
Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
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Executive Views
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
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Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
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What’s Driving In-Car Ads: Connected Travel’s Biniak
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Executive Views
Cardlytics Banks On Purchase Data To Measure Ads
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Executive Views
Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moscowitz
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Executive Views
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
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Executive Views
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
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Executive Views
‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
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Executive Views
The New Auto Advertising Is Precise: TEGNA’s Fagan
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Executive Views
MasterCard Plans To Open More Restaurants, CMO Rajanmannar Says
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Executive Views
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
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Executive Views
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
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Executive Views
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
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Executive Views
IPG’s Engelgau On Identity & People In Marketing
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Executive Views
Email Is Under-Used And Episodic: Epsilon’s Benyo
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Executive Views
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
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Executive Views
TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl
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Executive Views
How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine
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Executive Views
Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic
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Executive Views
Predictions For ‘Predictive Marketing’, From Deloitte’s Paris
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Executive Views
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
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Executive Views
Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray
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Executive Views
FreeWheel’s Discovery Deal, Explained By GM Marcus
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Executive Views
Effectiveness Drives Ad Load: VAB’s Cunningham On TV
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Executive Views
Advertisers Want Return On Ad Spend: iSpot.TV’s Skinner
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Executive Views
From NCC To Ampersand, Andrew Ward Explains Changes
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Analytics Driven By AI Understanding: Google’s Stone
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Executive Views
Identity Is Far From Solved: InMobi’s Singhal
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Executive Views
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
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Executive Views
Answers Can Be Ads: Quora’s Gullov-Singh
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Executive Views
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
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Executive Views
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
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Executive Views
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
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Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
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Executive Views
Holiday TV Ad Spend Is Disconnected: OpenX Research
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Executive Views
Smart AVOD Can Counter ‘Subscription Burn-Out’: Xumo CEO Petrie-Norris
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Comscore’s Worthem Wants To Expand Addressable TV Minutes
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Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
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How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca
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Executive Views
Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan
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Optimized Creative Drives Results: Celtra’s Mikek
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AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
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Executive Views
Connect, Don’t Build: Norman Advises On Ad-Tech
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Executive Views
Turner Follows Sports Fans After The Final Play: Shackell
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Executive Views
The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars
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Executive Views
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
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Executive Views
Innovid Boosts DCO Creds With Herolens Acquisition: Eason
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Executive Views
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
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Executive Views
GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’
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Executive Views
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
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Executive Views
Horizon’s Campanelli Wants Guaranteed Ad Results
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Executive Views
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
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Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control
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Executive Views
Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner
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Executive Views
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
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Executive Views
After Transparency, Attention Needs Addressing: PubMatic’s Linville
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Executive Views
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
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Executive Views
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
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Executive Views
Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
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Executive Views
Supply Transparency Challenges Remain: Cadreon’s Muzzy
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Executive Views
360i’s Porter On M&A And The Push For Programmatic-Guaranteed
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Executive Views
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
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Executive Views
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
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Executive Views
Audience Means Outcome: FreeWheel’s Wallach
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Executive Views
Comcast Has Pivoted To First-Party Viewing Data: Zapata
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