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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
By Robert Andrews  
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
By Robert Andrews  
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
By Robert Andrews  
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
By Robert Andrews  
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
By Robert Andrews  
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
By Robert Andrews  
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Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
By Robert Andrews  
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Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
By Robert Andrews  
Executive Views

Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater

If a tree falls in a forest, but two observers disagree on what exactly happened, did...

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The Troika Of Intent: Norman Says New Ad Signals Are Here
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Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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YouTube’s Evolution To A Media Monster: Tony Weisman
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INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
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Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
By Robert Andrews  
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Close SSP Relationships Benefit Publishers: Discovery’s Murray
By Robert Andrews  
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
By Robert Andrews  
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Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews  
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To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
By Robert Andrews  
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Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
By Robert Andrews  
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
By Robert Andrews  
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SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
By Robert Andrews  
Executive Views

Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’

The promise of using data to bring precision to TV ad planning, coupled with the abil...

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Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
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TripleLift Investment Funds Next Innings For CTV: Lewine
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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
By Robert Andrews  
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
By Robert Andrews  
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Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
By Robert Andrews  
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Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
By Robert Andrews  
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Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
By Robert Andrews  
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Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
By Robert Andrews  
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In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
By Robert Andrews  
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Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
By Robert Andrews  
Executive Views

Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says

The upfronts are no longer just the season of the year when TV and ad execs get toget...

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Executive Views
Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
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Executive Views
Walmart’s Bernstein Eyes Attribution Beyond Transaction
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Executive Views
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
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Executive Views
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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Executive Views
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
By Robert Andrews  
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Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
By Robert Andrews  
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
By Robert Andrews  
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In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
By Robert Andrews  
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
By Robert Andrews  
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Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
By Robert Andrews  
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
By Robert Andrews  
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Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
By Robert Andrews  
Executive Views

Rebooting Reach: Disney’s Valentino Combines Scale With Smarts

The mouse house is big – but few advertisers would want to reach the entirety o...

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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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Samsung Scales Up Ad-Buying With DSP, PMP
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Executive Views
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
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jason
Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
By Robert Andrews  
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Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
By Robert Andrews  
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Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
By Robert Andrews  
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Semantics & Suitability Bring Brands Back To News: CNN’s Cook
By Robert Andrews  
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Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
By Robert Andrews  
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In Personalization, Give A Little Respect: Comcast’s Marcus
By Robert Andrews  
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Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
By Robert Andrews  
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Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
By Robert Andrews  
Executive Views

Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV

If you want to know which way the new digital TV ad sales will go in the next couple ...

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Executive Views
Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
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Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
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National Addressable Is A Game-Changer: ViacomCBS’ Dean
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How To Drive CTV Ad Growth: Sling TV’s Tint
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Executive Views
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
By Robert Andrews  
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Ampersand, Verizon Media Partner For TV Ad Scale
By Robert Andrews  
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COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
By Robert Andrews  
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IAB UK Wants An End To Advertisers’ News Lockdown: Mew
By Robert Andrews  
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Pandemic Response Requires Agility: Cadent’s Troiano
By Robert Andrews  
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In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
By Robert Andrews  
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Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
By Robert Andrews  
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“Embrace Agility,” WarnerMedia’s Aversano Advises
By Robert Andrews  
Executive Views

Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

If 2017 looked like an early point at which to make a big play into connected TV, 202...

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Executive Views
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Executive Views
Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Executive Views
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
By Robert Andrews  
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Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
By Robert Andrews  
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Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
By Robert Andrews  
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Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
By Robert Andrews  
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Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
By Robert Andrews  
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Executive Views
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
By Robert Andrews  
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Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
By Robert Andrews  
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TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
By Robert Andrews  
Executive Views

History Creates Context: Magnite’s Kershaw On Life After Identifiers

The withering of the third-party cookies and mobile identifiers that have made up muc...

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Executive Views
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Executive Views
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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Executive Views
National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
By Robert Andrews  
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Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
By Robert Andrews  
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Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
By Robert Andrews  
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Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
By Robert Andrews  
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Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
By Robert Andrews  
Kara Swisher
Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
By Robert Andrews  
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Executive Views
The Quest For Common Measurement: Amobee’s Schleider
By Robert Andrews  
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Executive Views
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
By Robert Andrews  
Executive Views

TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer

Matthew Kramer wants to sell brands on the power of connected TV – but the pauc...

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Executive Views
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
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Executive Views
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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Executive Views
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
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Executive Views
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
By Robert Andrews  
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Lotame’s Yeung Seeks Open Framework After Cookies
By Robert Andrews  
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