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Executive Views
OpenAP 2021: Cross-Platform Identity, Davis Says
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Keep Calm & Advertise On: VAB’s Cunningham
Executive Views
Keep Calm & Advertise On: VAB’s Cunningham
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Executive Views
Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
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TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Executive Views
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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Executive Views
There Will Be No Single Cookie Replacement: Innovid’s Hogue
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Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Executive Views
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
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Blockgraph Spreads Its Wings: More Partners, Manningham Says
Executive Views
Blockgraph Spreads Its Wings: More Partners, Manningham Says
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
Executive Views
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Executive Views

Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte

If you thought Apple’s privacy controls for users posed a challenge to advertis...

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Executive Views
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
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Executive Views
Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Executive Views
Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
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Executive Views
Upfronts Are Upgraded & Here To Stay: Fox’s Falco
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GroupM’s Brown Wants Verified CTV Data
Executive Views
GroupM’s Brown Wants Verified CTV Data
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Linear TV Still Works: FOX Sports’ Donnelly
Executive Views
Linear TV Still Works: FOX Sports’ Donnelly
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Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Executive Views
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
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Fixing The Future Of Identity: Taboola’s Furman
Executive Views
Fixing The Future Of Identity: Taboola’s Furman
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Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Executive Views
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
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Mapping The Graph: Simpli.fi’s Harrison On Identity
Executive Views
Mapping The Graph: Simpli.fi’s Harrison On Identity
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Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Executive Views

From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head

When TV viewing and advertising begins to look and function like digital advertising,...

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Executive Views
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
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Executive Views
Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
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Executive Views
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
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Executive Views
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
Executive Views
Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
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TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
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TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
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Executive Views
CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
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How CTV Economics Will Shake Out: Rob Norman
Executive Views
How CTV Economics Will Shake Out: Rob Norman
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How CTV Is Different In Europe: Xandr’s Soucaret
Executive Views
How CTV Is Different In Europe: Xandr’s Soucaret
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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
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Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Executive Views

NBC Sports & Innovid Partner To Take Olympics Ads Real-Time

With the Summer Olympic Games beginning in Tokyo, Japan, on Friday, July 23, many ad ...

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Executive Views
Ford’s Roadmap To Safety & Diversity: Marketer Skiko
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Executive Views
Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
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Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
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Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
Executive Views
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
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IBM Bringing AI to Programmatic Ecosystem with New Partnerships
Executive Views
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
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L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
Executive Views
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
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TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
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Health Marketers Embrace CTV: Publicis’ Imburgia
Executive Views
Health Marketers Embrace CTV: Publicis’ Imburgia
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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Executive Views
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
Executive Views
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Executive Views

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

These days, just acting in your own interests isn’t enough. Companies are compe...

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Executive Views
AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek
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Executive Views
Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath
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Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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Executive Views
Unifying In The CTV Moment: Amobee’s Bamberger
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Executive Views
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
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Executive Views
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
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Executive Views
Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
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Executive Views
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
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After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
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Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views

Local TV Is Alive With Value: MadHive’s Helfgott

These days, many of the headlines about TV networks’ advanced advertising techn...

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Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
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Executive Views
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
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Executive Views
Valentino On Disney’s Diverse Digital Ad Future
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Executive Views
How OMD UK Re-Architected To Follow Light TV Viewers
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How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
Executive Views
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
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After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
Executive Views
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
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Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Executive Views
Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Executive Views
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views

‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles

Converged addressable TV advertising is now a reality that advertisers can take advan...

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Executive Views
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
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Executive Views
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
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Executive Views
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Executive Views
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
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Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
By Robert Andrews  
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Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
By Robert Andrews  
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
By Robert Andrews  
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
By Robert Andrews  
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
By Robert Andrews  
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
By Robert Andrews  
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
By Robert Andrews  
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
By Robert Andrews  
Executive Views

QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains

QR must have had one of the longest gestation periods of any technology. Started in J...

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Executive Views
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
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Executive Views
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
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Executive Views
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
The Troika Of Intent: Norman Says New Ad Signals Are Here
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Executive Views
Pluto TV Hopes to Benefit from Header Bidding
By Robert Andrews  
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
By Robert Andrews  
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
By Robert Andrews  
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Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
By Robert Andrews  
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Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
By Robert Andrews  
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
By Robert Andrews  
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Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews  
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Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
By Robert Andrews  
Executive Views

Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg

Once upon a time, the ability to target ads at individual linear households was confi...

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Executive Views
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
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Executive Views
IRIS.tv Nails $18 Million Round led by Intel Capital
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Executive Views
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
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Executive Views
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
By Robert Andrews  
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
By Robert Andrews  
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