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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
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Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
aleck
Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
stephanie
Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
bill
Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
BETH
Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
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Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
cavel
Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
fisher
Executive Views
SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
kramer
Executive Views
Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
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Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
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Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
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Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
olsen
Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
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Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
marlow
Executive Views
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
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Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
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Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
laura
Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
lauren
Executive Views
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
jason
Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
lisa.u
Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
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Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
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Executive Views
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
chance
Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
claudio
Executive Views
In Personalization, Give A Little Respect: Comcast’s Marcus
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Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
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Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
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Executive Views
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
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Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
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Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
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Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
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Executive Views
Pandemic Response Requires Agility: Cadent’s Troiano
tal.2
Executive Views
In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
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Executive Views
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
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Executive Views
“Embrace Agility,” WarnerMedia’s Aversano Advises
vin
Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
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Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
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Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
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Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
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Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
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Executive Views
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
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Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
clay
Executive Views
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
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Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
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Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
monty
Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
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Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
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Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
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Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
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Executive Views
The Quest For Common Measurement: Amobee’s Schleider
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Executive Views
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
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Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
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Executive Views
Lotame’s Yeung Seeks Open Framework After Cookies
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