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Executive Views
CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
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How CTV Economics Will Shake Out: Rob Norman
Executive Views
How CTV Economics Will Shake Out: Rob Norman
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How CTV Is Different In Europe: Xandr’s Soucaret
Executive Views
How CTV Is Different In Europe: Xandr’s Soucaret
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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
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Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Recontextualizing Context In Real-Time: Illuma’s Mason
Executive Views
Recontextualizing Context In Real-Time: Illuma’s Mason
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Executive Views
DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
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Executive Views

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

In the last 20 years of digital advertising, technology, it seems, has often been use...

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Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
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Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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Executive Views
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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Executive Views
First-Party Privacy Is Paramount: InfoSum’s Wetzel
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L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
Executive Views
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
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TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
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Health Marketers Embrace CTV: Publicis’ Imburgia
Executive Views
Health Marketers Embrace CTV: Publicis’ Imburgia
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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Executive Views
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
Executive Views
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Executive Views
‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
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How TV Measurement Is Evolving: Tremor’s Guenel
Executive Views
How TV Measurement Is Evolving: Tremor’s Guenel
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Executive Views

Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath

Does it ever feel like your new digital super powers actually make your life more com...

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Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
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Executive Views
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
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Executive Views
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
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Executive Views
Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
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Executive Views
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
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After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
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Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
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Executive Views
AI, Advertising & The Identity Era: IBM’s Bachstein
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Executive Views

CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle

In this year’s US upfront ad sales season, ad buyers are pushing content owners...

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Executive Views
Valentino On Disney’s Diverse Digital Ad Future
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Executive Views
How OMD UK Re-Architected To Follow Light TV Viewers
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Executive Views
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
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How CTV Is Evolving: XUMO’s Jerrold Son
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COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
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Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Executive Views
Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
How Apple Benefits From IDFA Change: Washington Post’s Albergotti
By Robert Andrews  
Executive Views

This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

Up until now in the maturation of advanced TV ad targeting, many agencies and their c...

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Executive Views
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Executive Views
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
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TV Ad Volumes Are Exploding: Comcast’s Nunn
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Executive Views
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
By Robert Andrews  
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
By Robert Andrews  
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
By Robert Andrews  
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
By Robert Andrews  
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
By Robert Andrews  
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
By Robert Andrews  
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
By Robert Andrews  
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Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
By Robert Andrews  
Executive Views

With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi

Traditional TV viewing may be waning – but TV’s new tricks mean the mediu...

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Executive Views
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
The Troika Of Intent: Norman Says New Ad Signals Are Here
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Executive Views
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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Executive Views
YouTube’s Evolution To A Media Monster: Tony Weisman
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How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
By Robert Andrews  
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Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
By Robert Andrews  
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Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
By Robert Andrews  
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
By Robert Andrews  
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Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews  
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Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
By Robert Andrews  
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Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
By Robert Andrews  
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
By Robert Andrews  
Executive Views

IRIS.tv Nails $18 Million Round led by Intel Capital

LOS ANGELES – IRIS.tv is taking an $18 million Series B funding round to tackle...

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Executive Views
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
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Executive Views
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Executive Views
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
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Executive Views
TripleLift Investment Funds Next Innings For CTV: Lewine
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Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
By Robert Andrews  
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
By Robert Andrews  
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
By Robert Andrews  
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Executive Views
Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
By Robert Andrews  
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Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
By Robert Andrews  
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Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
By Robert Andrews  
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Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
By Robert Andrews  
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Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
By Robert Andrews  
Executive Views

Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson

Accounting may not sound like the sexiest part of the media industry – but it i...

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Executive Views
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
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Executive Views
Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
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Executive Views
Walmart’s Bernstein Eyes Attribution Beyond Transaction
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Executive Views
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
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Executive Views
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
By Robert Andrews  
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Executive Views
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
By Robert Andrews  
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Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
By Robert Andrews  
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
By Robert Andrews  
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Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
By Robert Andrews  
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
By Robert Andrews  
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Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
By Robert Andrews  
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
By Robert Andrews  
Executive Views

Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch

When TV advertising rebounds, it’s going to be a game enjoyed by different play...

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Executive Views
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
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Executive Views
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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Executive Views
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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Executive Views
Samsung Scales Up Ad-Buying With DSP, PMP
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Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
By Robert Andrews  
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Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
By Robert Andrews  
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