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Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
By Robert Andrews  
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Executive Views
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
By Robert Andrews  
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Executive Views
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
By Robert Andrews  
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Executive Views
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
By Robert Andrews  
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Executive Views
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
By Robert Andrews  
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Executive Views
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
By Robert Andrews  
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Executive Views
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
By Robert Andrews  
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‘Twitch’ Set To Boom With Xbox Tie-Up, iOS Software
By Robert Andrews  
Executive Views

Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot

SAN JUAN, Puerto Rico – Lauren Schweitzer is seeing TV ad buying changing fast ...

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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Roku Promises ‘Frictionless Retail’ with Roku Pay
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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
By Robert Andrews  
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Executive Views
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
By Robert Andrews  
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Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
By Robert Andrews  
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Executive Views
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
By Robert Andrews  
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Executive Views
Mobile Ad Net InMobi Considering Its Video Options
By Robert Andrews  
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Executive Views
Flite CEO Price: Hot Trend Advertises To Individual Customers
By Robert Andrews  
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Executive Views
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
By Robert Andrews  
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Executive Views
‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned
By Robert Andrews  
Executive Views

Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins

It may have been sold to Innovid for $160 million, but TVSquared is staying focused o...

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Executive Views
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Executive Views
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Executive Views
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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Executive Views
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
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Videology’s Jamboretz: Video Ad Tech Consolidation Looming
By Robert Andrews  
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Outbrain Serves Content Marketers In To Editorial Stream
By Robert Andrews  
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Executive Views
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
By Robert Andrews  
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In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere
By Robert Andrews  
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GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content
By Robert Andrews  
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“Angry Birds” is One of the Biggest Video Channels “On Planet”
By Robert Andrews  
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How Machinima And Ridley Scott Are ‘Incubating’ Digital Sci-Fi
By Robert Andrews  
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Executive Views
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
By Robert Andrews  
Executive Views

Connected Creative Is The Conduit: Innovid’s Hogue

SAN JUAN, Puerto Rico – The new arsenal of TV and video ad targeting tools is a...

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Executive Views
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
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Data-Hungry Mail Online Mulls Original-Video Move
By Robert Andrews  
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Executive Views
Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
By Robert Andrews  
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Executive Views
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
By Robert Andrews  
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MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
By Robert Andrews  
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Executive Views
zeebox’s Next Step: Social TV For Time Shifters
By Robert Andrews  
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FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
By Robert Andrews  
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Nielsen Poring Over First International TV Tracking Data
By Robert Andrews  
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Executive Views
Reuters Digitizing Its Long Tail To License To Marketers
By Robert Andrews  
Executive Views

Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski

SAN JUAN, Puerto Rico — This is the year when multiple TV MVPDs are trying out ...

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To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
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Human Is The Answer: AppScience’s Lum On Media Measurement
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Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
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Executive Views
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
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Tweet Of The Week: @CliveAndrews On ‘Content’
Conference reports
Tweet Of The Week: @CliveAndrews On ‘Content’
By Robert Andrews  
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
Executive Views
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
By Robert Andrews  
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
Company strategy
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
By Robert Andrews  
Tweet Of The Week: Spotify’s Daniel Ek On… Life
Company strategy
Tweet Of The Week: Spotify’s Daniel Ek On… Life
By Robert Andrews  
Tweet Of The Week: Mirror.co.uk’s Matt Kelly On The Bonfire Of The Search Engines
Company strategy
Tweet Of The Week: Mirror.co.uk’s Matt Kelly On The Bonfire Of The Search Engines
By Robert Andrews  
Tweet Of The Week: Gordon Brown On Why #WeLoveTheNHS
Executive Views
Tweet Of The Week: Gordon Brown On Why #WeLoveTheNHS
By Robert Andrews  
Tweet Of The Week: Pirate Bay’s Peter Sunde Besieged By Lawsuits
Company strategy
Tweet Of The Week: Pirate Bay’s Peter Sunde Besieged By Lawsuits
By Robert Andrews  
Tweet Of The Week: Suw Charman On Teenage Kicks
Executive Views
Tweet Of The Week: Suw Charman On Teenage Kicks
By Robert Andrews  
Executive Views

How DCO Boosts ROI: Clinch’s MacIntosh

If you had told TV advertisers, a couple of decades ago, that they would be able to c...

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Executive Views
All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
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Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
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Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
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Company strategy
Tweet Of The Week: Benedict Evans On 4iP
By Robert Andrews  
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
Executive Views
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
By Robert Andrews  
Forecast 2009: Digital Leaders Share Their Predictions; What’s Yours?
Executive Views
Forecast 2009: Digital Leaders Share Their Predictions; What’s Yours?
By Robert Andrews  
New Media Resolutions #7: Dana Dunne, CEO, AOL Europe
Company strategy
New Media Resolutions #7: Dana Dunne, CEO, AOL Europe
By Robert Andrews  
New Media Resolutions #6: Anthony Rose, Controller, Vision & Online, BBC
Company strategy
New Media Resolutions #6: Anthony Rose, Controller, Vision & Online, BBC
By Robert Andrews  
New Media Resolutions #5: Ben Drury, CEO, 7Digital
Company strategy
New Media Resolutions #5: Ben Drury, CEO, 7Digital
By Robert Andrews  
New Media Resolutions #4: Rory Cellan-Jones, Technology Correspondent, BBC News
Company strategy
New Media Resolutions #4: Rory Cellan-Jones, Technology Correspondent, BBC News
By Robert Andrews  
New Media Resolutions #2: Mark Rock, CEO, BestBefore Media
Company strategy
New Media Resolutions #2: Mark Rock, CEO, BestBefore Media
By Robert Andrews  
Executive Views

Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection

The new world of advanced TV ad targeting is an open field. In this video interview w...

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Executive Views
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
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Executive Views
Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg
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Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
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Executive Views
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
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