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Executive Views
‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan
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Executive Views
Kaltura Finds Broad Adoption of Video Solution in Higher Education & the Enterprise
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Executive Views
Qualcomm To Put Adaptive-Bitrate Video Standard On More Phones
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Executive Views
Adaptive MPEG Streams Gain Backing From Microsoft, Others
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Executive Views
HBO Nordic’s Backer Looks Beyond Scandinavia
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Executive Views
Irdeto Offers Multi-DRM Choice For Multi-Screen World
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Executive Views
Rovi tries to crack video compression’s chicken-and-egg problem
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Executive Views
LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video
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Executive Views
BuzzFeed Videos Hit 350 Million Views As Outfit Reaches Profit
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Executive Views
Bloomberg’s Online Video Investment Shows Promise
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Executive Views
AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
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Executive Views
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
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Executive Views
Amid Cutbacks, France Télévisions’ Mobile Audience Booms
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Analyst Views
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
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Executive Views
Research: Original Web Video Ads Outperform TV Shovelware
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Executive Views
Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’
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Executive Views
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
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Executive Views
Can Half The Ads Bring Twice The Value? BBC Thinks So
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Executive Views
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
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Executive Views
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
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Executive Views
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
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Executive Views
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
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Executive Views
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
Executive Views
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
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Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
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Executive Views
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
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Executive Views
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
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Executive Views
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
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Executive Views
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
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Executive Views
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
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Executive Views
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
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Executive Views
‘Twitch’ Set To Boom With Xbox Tie-Up, iOS Software
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Executive Views
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
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Executive Views
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
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Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
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Executive Views
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
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Executive Views
Mobile Ad Net InMobi Considering Its Video Options
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Executive Views
Flite CEO Price: Hot Trend Advertises To Individual Customers
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Executive Views
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
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Executive Views
‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned
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Executive Views
Videology’s Jamboretz: Video Ad Tech Consolidation Looming
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Executive Views
Outbrain Serves Content Marketers In To Editorial Stream
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Executive Views
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
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Executive Views
In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere
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Executive Views
GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content
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Executive Views
“Angry Birds” is One of the Biggest Video Channels “On Planet”
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Executive Views
How Machinima And Ridley Scott Are ‘Incubating’ Digital Sci-Fi
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Executive Views
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
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Executive Views
Data-Hungry Mail Online Mulls Original-Video Move
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Executive Views
Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
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Executive Views
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
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Executive Views
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
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Executive Views
zeebox’s Next Step: Social TV For Time Shifters
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Executive Views
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
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Executive Views
Nielsen Poring Over First International TV Tracking Data
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Executive Views
Reuters Digitizing Its Long Tail To License To Marketers
Tweet Of The Week: @CliveAndrews On ‘Content’
Conference reports
Tweet Of The Week: @CliveAndrews On ‘Content’
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
Executive Views
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
Company strategy
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
Tweet Of The Week: Spotify’s Daniel Ek On… Life
Company strategy
Tweet Of The Week: Spotify’s Daniel Ek On… Life
Tweet Of The Week: Mirror.co.uk’s Matt Kelly On The Bonfire Of The Search Engines
Company strategy
Tweet Of The Week: Mirror.co.uk’s Matt Kelly On The Bonfire Of The Search Engines
Tweet Of The Week: Gordon Brown On Why #WeLoveTheNHS
Executive Views
Tweet Of The Week: Gordon Brown On Why #WeLoveTheNHS
Tweet Of The Week: Pirate Bay’s Peter Sunde Besieged By Lawsuits
Company strategy
Tweet Of The Week: Pirate Bay’s Peter Sunde Besieged By Lawsuits
Tweet Of The Week: Suw Charman On Teenage Kicks
Executive Views
Tweet Of The Week: Suw Charman On Teenage Kicks
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Company strategy
Tweet Of The Week: Benedict Evans On 4iP
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
Executive Views
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
Companies in Executive Views 714