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Executive Views
AOL Ad Chief: Unified Programmatic Platform Launching Soon
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Executive Views
The New York Times Finds Success with Native Video Advertising
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Executive Views
NYT’s Carr: Amid Fragmentation, Sport Is TV’s Trump Card
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Executive Views
CBS All Access Subscribers Younger, Better Targeted: Debevoise
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Executive Views
WPP’s Sorrell Bets On Sports Value With Bruin Investments
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Executive Views
‘Context Is King’ For Native Video Advertising
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Executive Views
How Ad Execs Think Differently About Mobile
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Executive Views
Ad Tech Won’t Kill The Media Agency: Videology’s Castree
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Executive Views
Out-Stream Gives Slate 10x Video Ad Boost
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Executive Views
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale
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Executive Views
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate
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Executive Views
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
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Executive Views
More Data Needed For Personalized Ads: SMG’s Lichtenberg
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Executive Views
The Problem With Video Pre-Rolls: Teads’ Jim Daily
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Executive Views
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
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Executive Views
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
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Executive Views
Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick
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Executive Views
TubeMogul’s PTV Brings Programmatic To TV
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Executive Views
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
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Executive Views
Video Touches TV-Shy Millennials: AOL’s Anderson
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Executive Views
Programmatic TV Is A Hard Sell: SMG’s Scheppach
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Executive Views
Video First, TV Later: Digitas’ Zaben
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Executive Views
Web Star iJustine on Branded Video and Her Own Pizza Hut Pizza
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Executive Views
McDonald’s Wants To Entertain, Educate With Video
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Executive Views
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben
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Executive Views
Tribune Picks Taboola For TV Sites’ Content Marketing: Report
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Executive Views
Mediaocean Extends Digital Video Ads With Videology
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Executive Views
Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter
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Executive Views
thePlatform’s mpxReplay Enters VOD Encoding Fray
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Executive Views
FreeWheel Aims To Empower And Protect Advertisers, Publishers
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Executive Views
Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto
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Executive Views
What Is ‘Programmatic’? Feigenson’s Three Rules
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Executive Views
How Media Agencies Will Be Forced To Change
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Executive Views
Video Ads Must Hit Viewers Early: BPN’s Hiland
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Executive Views
Unbundle TV Or Suffer: BSkyB’s Perchard
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Executive Views
No More Ratecards? Sky’s West On Addressable Ad Pricing
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Executive Views
For News Video, Go Long: HuffPost Live’s Sekoff
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Executive Views
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
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Executive Views
TouchCast Useful To More Than Just Publishers: Schonfeld
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Executive Views
Ziff Davis Enjoying ‘Renaissance’: CEO Shah
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Executive Views
Videology Opens TV Practice To Make Buying Smarter
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Executive Views
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads
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Executive Views
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”
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Executive Views
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
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Executive Views
Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss
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Executive Views
Data Is Essential To Programmatic: MediaVest’s Korenfeld
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Executive Views
The DMP Is Evolving Through Identity: Adobe’s Bohra
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Executive Views
Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni
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Executive Views
HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap
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Executive Views
UK’s Sky Aims For Multi-Platform Sequential Advertising
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Executive Views
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
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Executive Views
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
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Executive Views
Screen Hierarchy Is Being Shattered: SMG’s Fryett
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Executive Views
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
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Executive Views
VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver
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Executive Views
Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon
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Executive Views
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
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Executive Views
Data Gives Agencies Leverage Over Networks: Carat’s Ray
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Executive Views
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
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Executive Views
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
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Executive Views
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
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Executive Views
Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears
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Executive Views
Addressable TV Ads Are ‘Holy Grail’: Videology’s Scott Ferber
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Executive Views
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
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Executive Views
Comcast Acquisition is Powering FreeWheel’s Global Expansion
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Executive Views
Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein
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