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Executive Views
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell
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Executive Views
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
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Executive Views
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
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Executive Views
“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber
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Executive Views
OpenX Puts Ad Fraud Detection On Consumers’ Computers
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Executive Views
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
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Executive Views
Sir Martin Sorrell on Transformation of Advertising and of WPP
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Executive Views
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
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Executive Views
Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley
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Executive Views
Quantcast Brings Its Data Play To The Table: SVP D’Souza
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Executive Views
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
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Executive Views
Gaming Is The New Cinema: AdColony’s Barash
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Executive Views
AOL Goes Short At Prime-Time To Reach Viewers: Martinez
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Executive Views
Civolution Syncs TV, Online Ads For Amplification
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Executive Views
Brands Not Afraid To See Full Ad Data: Veenome’s Lenane
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Executive Views
Nielsen’s Hohman Ready To Measure Netflix
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Executive Views
Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert
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Executive Views
Social Sharing Drives Video Ad Returns: Unruly’s Kosinski
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Executive Views
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers
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Executive Views
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study
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Executive Views
Google’s AdX Bigger Than Global Stock Markets: Vanderzee
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Executive Views
Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz
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Executive Views
Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke
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Executive Views
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner
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Executive Views
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
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Executive Views
Dailymotion Boosts Ad Income With Private Exchange: Pigasse
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Executive Views
Ad Fraud Is Not As Widespread As You Think: comScore CEO
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Executive Views
Chinese VOD Getting Combined Theater, Online Movie Window: iQiyi’s Yansong
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Executive Views
Outbrain Uses Data To Improve Content Marketing: LaCour
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Executive Views
Addressable TV Needs Standards: Modi’s Jamie Power
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Executive Views
“An Uncertain Time” in AdTech: Nielsen’s Feigenson
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Executive Views
Time Inc Sees Greater Role For Video Across Brands
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Executive Views
Facebook And Emotional Video Will Boom: Unruly’s Kosinski
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Executive Views
SpotXchange To Open More EU Offices: Buckley
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Executive Views
The New York Times has Moved to HTML5 Player, Here’s Why
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Executive Views
Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut
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Executive Views
Advertisers Starting To Slice Up Ad Spots: Innovid’s Chalozin
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Executive Views
‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree
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Executive Views
Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke
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Executive Views
TV Ad Buyers Must be Eased into Automation : Mediaocean’s DePascale
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Executive Views
BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game
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Executive Views
VideoElephant Gives Brands Video Content
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Executive Views
Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads
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Executive Views
‘Premium’ Is In The Eye Of The Beholder: Coull’s Watkins
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Executive Views
The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree
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Executive Views
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman
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Executive Views
Full Video Ad Viewability, We Will Get There, Google’s Jane Hong
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Executive Views
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
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Executive Views
Google’s 2015 Priority Is Securing Ads From Malware
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Executive Views
“I am after remaking the premium TV marketplace,” Starcom MediaVest’s Tracey Scheppach
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Executive Views
Think Beyond CTR For Video Measurement: Teads’ Daily
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Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
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Executive Views
Tastemade Puts Brand Video On The Menu
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Executive Views
WebMD’s Schlanger Writes An Original Video Prescription
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Executive Views
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
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Executive Views
Connected TVs Are Richer Ad Environments: Brightline’s Aksman
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Executive Views
Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist
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Executive Views
Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey
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Executive Views
Xaxis’ Pangis: Change Is Perpetual
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Executive Views
‘A 24-Hour TV Channel For Your Brand’: DIVE’s CEO Deb Hall
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Executive Views
Adobe Relaunches “Auditude,” Integrated w/ company’s DMP
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Executive Views
Akamai Thinks Differently For 4K Video Future
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Executive Views
Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO
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Executive Views
ZEFR Helps Brands Make Sense Of YouTube
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Executive Views
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
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Executive Views
SpotXchange’s Shehan on Sale to RTL, Global Expansion and the Future of Programmatic TV
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