TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Executive Views
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Toward Programmatic TV: Roku’s Parampath
Executive Views
Toward Programmatic TV: Roku’s Parampath
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
Executive Views
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
Executive Views
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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Executive Views
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
Executive Views
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
How Identity Turns CVS From Pharmacy To Publisher: de Greve
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How Identity Turns CVS From Pharmacy To Publisher: de Greve
Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Executive Views
No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad
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Executive Views
COVID-19 Has Changed Business Forever: Dentsu’s Naryani
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Executive Views
Charter’s Comscore Investment Boosts Census Future: Kline
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Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
With Quibi Shows, Roku Goes Long On Short-Form AVOD
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With Quibi Shows, Roku Goes Long On Short-Form AVOD
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Audio’s Performance Era Is Upon Us: Horizon’s Russo
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Executive Views
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
Executive Views
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Executive Views
Radio Has Been Rebooted: Entercom’s Foss
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Executive Views
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
In This Climate, Marketers Want Outcomes: LoopMe’s Park
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In This Climate, Marketers Want Outcomes: LoopMe’s Park
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Executive Views
Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
“AI is  Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
Executive Views
“AI is Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
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Executive Views
Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says
Brands Want To Close The Loop On Outcomes: Wenda Millard
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Brands Want To Close The Loop On Outcomes: Wenda Millard
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Executive Views
History Creates Context: Magnite’s Kershaw On Life After Identifiers
Fixed Fees Are Fairer: Beeswax’s Jones
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Fixed Fees Are Fairer: Beeswax’s Jones
FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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Executive Views
Retailers Are The New Media Giants: Furious’ Swartz
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Executive Views
Stitching Together Nationwide Ad Reach: AMC’s Adlman
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
Executive Views
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
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Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
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Executive Views
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
Executive Views
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Executive Views
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
Executive Views
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Executive Views
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Executive Views
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Addressable TV Gets Real In 2021: Magna Global’s Anson
Executive Views
Addressable TV Gets Real In 2021: Magna Global’s Anson
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
Executive Views
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
Executive Views
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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Executive Views
CTV Becoming Mostly Programmatic: GroupM’s Moore
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
Executive Views
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Executive Views
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
Executive Views
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
Executive Views
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
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Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
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How New York Interconnect Serves The Big Apple On A Plate
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Executive Views
Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Executive Views
OpenAP 2021: Cross-Platform Identity, Davis Says
Keep Calm & Advertise On: VAB’s Cunningham
Executive Views
Keep Calm & Advertise On: VAB’s Cunningham
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Executive Views
Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Executive Views
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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Executive Views
There Will Be No Single Cookie Replacement: Innovid’s Hogue
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Executive Views
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Blockgraph Spreads Its Wings: More Partners, Manningham Says
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Blockgraph Spreads Its Wings: More Partners, Manningham Says
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
Executive Views
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
GroupM’s Brown Wants Verified CTV Data
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GroupM’s Brown Wants Verified CTV Data
Linear TV Still Works: FOX Sports’ Donnelly
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Linear TV Still Works: FOX Sports’ Donnelly
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
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Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Fixing The Future Of Identity: Taboola’s Furman
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Fixing The Future Of Identity: Taboola’s Furman
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Executive Views
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Mapping The Graph: Simpli.fi’s Harrison On Identity
Executive Views
Mapping The Graph: Simpli.fi’s Harrison On Identity
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
Executive Views
Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
Executive Views
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
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