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Executive Views
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
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Executive Views
Streaming Wars Heat Up: FOX to Acquire Tubi for $440 Million
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Executive Views
Crises Are A Test Of Brands’ Soul: GroupM’s Norman
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Executive Views
Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
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Executive Views
Computing Power Can Convert Reluctant Advertisers: 605’S Horner
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Executive Views
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
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Executive Views
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
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Executive Views
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
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Executive Views
After The Binge, AVOD Can Shine: Tubi’s Rotblat
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Executive Views
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
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Executive Views
Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris
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Executive Views
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
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Executive Views
End Of Cookies Is Good News: LiveRamp’s Howe
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Executive Views
Local TV Ads Must Be Easier To Buy: WideOrbit’s Mathewson
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Executive Views
Samsung Ads Explores Mobile-TV Ad Connection: Scott
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Executive Views
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
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Executive Views
Adcuratio’s Narasimhan On Connecting Ad Spots
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Executive Views
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
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Executive Views
Attribution Is A House Of Cards: 605’s Levine
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Executive Views
Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes
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Executive Views
Commmonality Is Key: Samba TV’s Ackerman
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Executive Views
Inside The Mouse’s Data House, With Disney’s McGraw
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Executive Views
Plug Connected TV’s Knowledge Gap: Innovid’s Chalozin
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Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
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Executive Views
Local OTT Ads Too Complex: ZypMedia’s Haslam
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Executive Views
Xandr Goes To Mexico: Paley On LatAm Expansion
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Executive Views
Addressable Is More Than TV Targeting: DISH’s Arrix
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Executive Views
Tru Optik Draws A Line From TV To Smart Speakers: Swanston
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Executive Views
Defining ‘Deterministic’: DISH’s Bokhari Goes Granular
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Executive Views
Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’
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Executive Views
Six Steps To Converged Ads: 4C’s Gupta
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Executive Views
Balancing ACR & CCPA: Samba TV’s Ackerman
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Executive Views
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
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Executive Views
Overcoming Concern On Viewer Data Sharing: 605’s Horner
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Executive Views
Brands Can Bring First-Party Data Direct To TV: Samsung’s Scott
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Executive Views
Vizio TVs Updated For OAR Ads: Inscape’s McAfee
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Executive Views
Advertisers Are Rebooting Their Content: Samsung Ads’ Kim
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Executive Views
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
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Executive Views
TVSquared’s Kinsella Offers OTT Attribution With A Twist
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Executive Views
What Comes After Cookies? Teads’ Daily Examines
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Executive Views
New Dawn For TV Upfronts: Amobee’s Smolin
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Executive Views
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
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Executive Views
OpenAP Wants More Publishers On Board, Davis Says
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Executive Views
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
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Executive Views
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
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Executive Views
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
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Executive Views
Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up
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Executive Views
Television Transformation Will Be Driven by Consumer Experience, 605’s Levine
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Executive Views
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
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Executive Views
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Brands Need More Creative Assets: BoA’s Paskalis
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Executive Views
A+E’s Garner Plans More “Lively Places” For OTT TV
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Executive Views
Cadent Rings In 2020 With 4INFO Acquisition
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Executive Views
The Quest For Total TV: Gottlieb Seeks The Full Picture
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Executive Views
How HBO Max Is Finding Its UX: WarnerMedia’s Toeman
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Executive Views
Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud
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Executive Views
GroupM’s Thomas Frets About Total Video Measurement
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Executive Views
Nielsen Seeks Scale For Addressable TV Tech
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
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Executive Views
With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord
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Executive Views
Samsung Ads’ Three CES Priorities: Alex Hole
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Executive Views
Canoe Will Pilot ‘On Addressability’ In 2020
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Executive Views
Advanced TV Brings All Hands To The Pump: Finecast’s Caxton
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Executive Views
Diversity Inherent In Addressable TV: Finecast’s Harcus
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Executive Views
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
Companies in Executive Views 689