After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
Executive Views
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
Executive Views
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
Executive Views
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Executive Views
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
Executive Views
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
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Executive Views
CTV Has Crossed The Linear Frontier: Trade Desk’s Sims
Wavemaker’s New Toolset: Geospatial, ML & Identity
Executive Views
Wavemaker’s New Toolset: Geospatial, ML & Identity
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
Executive Views
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
Executive Views
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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Executive Views
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
Executive Views
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
How “People-Based ID” Works: Viant’s Vanderhook
Executive Views
How “People-Based ID” Works: Viant’s Vanderhook
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
Executive Views
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
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Executive Views
All Eyes On OTT For TV Upfronts: Tubi’s Fitch
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
Executive Views
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
TransUnion Injects Identity Into Blockgraph
Executive Views
TransUnion Injects Identity Into Blockgraph
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
Executive Views
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
Executive Views
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Executive Views
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Toward Programmatic TV: Roku’s Parampath
Executive Views
Toward Programmatic TV: Roku’s Parampath
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
Executive Views
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
Executive Views
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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Executive Views
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
Executive Views
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
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Executive Views
How To Drive CTV Ad Growth: Sling TV’s Tint
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Executive Views
Where Addressable TV Fits In: Dentsu’s Stockton
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Executive Views
No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad
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Executive Views
COVID-19 Has Changed Business Forever: Dentsu’s Naryani
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Executive Views
Charter’s Comscore Investment Boosts Census Future: Kline
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Executive Views
Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
With Quibi Shows, Roku Goes Long On Short-Form AVOD
Executive Views
With Quibi Shows, Roku Goes Long On Short-Form AVOD
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Executive Views
Audio’s Performance Era Is Upon Us: Horizon’s Russo
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Executive Views
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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Executive Views
A+E’s Montenes Puts People At The Heart Of Advanced TV
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Executive Views
Radio Has Been Rebooted: Entercom’s Foss
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Executive Views
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
In This Climate, Marketers Want Outcomes: LoopMe’s Park
Executive Views
In This Climate, Marketers Want Outcomes: LoopMe’s Park
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Executive Views
Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
“AI is  Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
Executive Views
“AI is Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
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Executive Views
Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says
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Executive Views
National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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Executive Views
AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
Fixed Fees Are Fairer: Beeswax’s Jones
Executive Views
Fixed Fees Are Fairer: Beeswax’s Jones
FreeWheel Buying Beeswax to Enable Publisher Audience Extension
Executive Views
FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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Executive Views
Retailers Are The New Media Giants: Furious’ Swartz
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Executive Views
Stitching Together Nationwide Ad Reach: AMC’s Adlman
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
Executive Views
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
Executive Views
Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
Executive Views
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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Executive Views
In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
Executive Views
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Executive Views
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
Executive Views
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Executive Views
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Executive Views
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Addressable TV Gets Real In 2021: Magna Global’s Anson
Executive Views
Addressable TV Gets Real In 2021: Magna Global’s Anson
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
Executive Views
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
Executive Views
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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Executive Views
CTV Becoming Mostly Programmatic: GroupM’s Moore
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
Executive Views
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Executive Views
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
Executive Views
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
Executive Views
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
Executive Views
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
Executive Views
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
Look Local, Go Granular: How Carat Finds Audiences
Executive Views
Look Local, Go Granular: How Carat Finds Audiences
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