Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Executive Views
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
Executive Views
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Executive Views
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Executive Views
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Addressable TV Gets Real In 2021: Magna Global’s Anson
Executive Views
Addressable TV Gets Real In 2021: Magna Global’s Anson
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
Executive Views
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
Executive Views
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
Executive Views
Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
Executive Views
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Executive Views
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
Executive Views
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
Executive Views
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
Executive Views
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
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Executive Views
How New York Interconnect Serves The Big Apple On A Plate
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Executive Views
Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Executive Views
Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
Keep Calm & Advertise On: VAB’s Cunningham
Executive Views
Keep Calm & Advertise On: VAB’s Cunningham
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Executive Views
Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Executive Views
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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Executive Views
There Will Be No Single Cookie Replacement: Innovid’s Hogue
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Executive Views
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Blockgraph Spreads Its Wings: More Partners, Manningham Says
Executive Views
Blockgraph Spreads Its Wings: More Partners, Manningham Says
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
Executive Views
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Executive Views
Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
Linear TV Still Works: FOX Sports’ Donnelly
Executive Views
Linear TV Still Works: FOX Sports’ Donnelly
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Executive Views
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Fixing The Future Of Identity: Taboola’s Furman
Executive Views
Fixing The Future Of Identity: Taboola’s Furman
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Executive Views
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Mapping The Graph: Simpli.fi’s Harrison On Identity
Executive Views
Mapping The Graph: Simpli.fi’s Harrison On Identity
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Executive Views
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
Executive Views
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
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Executive Views
CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
How CTV Economics Will Shake Out: Rob Norman
Executive Views
How CTV Economics Will Shake Out: Rob Norman
How CTV Is Different In Europe: Xandr’s Soucaret
Executive Views
How CTV Is Different In Europe: Xandr’s Soucaret
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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Recontextualizing Context In Real-Time: Illuma’s Mason
Executive Views
Recontextualizing Context In Real-Time: Illuma’s Mason
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
Executive Views
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
Executive Views
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
Health Marketers Embrace CTV: Publicis’ Imburgia
Executive Views
Health Marketers Embrace CTV: Publicis’ Imburgia
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Executive Views
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
Executive Views
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Executive Views
‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
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Executive Views
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
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Executive Views
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
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Executive Views
Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
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Executive Views
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
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Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
Executive Views
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
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Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Executive Views
Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Executive Views
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
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