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Executive Views
How Blockgraph Works: Schleider Combines ISP & TV Data
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
Executive Views
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
Executive Views
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
Executive Views
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience
Executive Views
SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience
IAS CEO Utzschneider Welcomes 2022 With New “Context”
Executive Views
IAS CEO Utzschneider Welcomes 2022 With New “Context”
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
Executive Views
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
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Executive Views
Addressability Is Going Up The Funnel: Ampersand’s Barnet
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Executive Views
Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn
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Executive Views
The Danger Of TV’s New Walled Gardens: Unruly’s Sottile
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Executive Views
A Currency For Every Category: Samba TV’s Navin
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Executive Views
You Are What You App: Why Mobile Drives TV Targeting, According To Sabio
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Executive Views
Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher
Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
Executive Views
Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
Executive Views
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
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Executive Views
‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
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Executive Views
How Programmatic Plays Differently On TV: Magnite’s Buckley
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
Executive Views
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken
Executive Views
Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken
All-In On Programmatic, Philo’s Quest For TV Tags: Barker
Executive Views
All-In On Programmatic, Philo’s Quest For TV Tags: Barker
Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution
Executive Views
Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution
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Executive Views
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
Privacy Depends On Data Security: Comcast’s Midha
Executive Views
Privacy Depends On Data Security: Comcast’s Midha
UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
Executive Views
UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
Executive Views
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
Executive Views
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
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Executive Views
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’
Executive Views
Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’
‘We’re Here To Play’: TransUnion Favors Integration In TV Foray
Executive Views
‘We’re Here To Play’: TransUnion Favors Integration In TV Foray
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Executive Views
IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite
Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
Executive Views
Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Executive Views
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
Executive Views
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
Executive Views
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
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Executive Views
CTV Can Excel At Serving Diverse Viewers: Magnite Research
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
Executive Views
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
Executive Views
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
Executive Views
In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
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Executive Views
Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
Executive Views
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
Executive Views
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
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Executive Views
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Executive Views
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn
Executive Views
Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn
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Executive Views
Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman
Kasha Cacy On Engine Group’s Perpetual Diversity Machine
Executive Views
Kasha Cacy On Engine Group’s Perpetual Diversity Machine
Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
Executive Views
Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Executive Views
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
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Executive Views
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
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Executive Views
Havas’ Sedlarcik Goes Long On Short-Form Ads
IPO, SPAC, Sale, Private Equity:  Eight Execs’ Advice & Experience On Fundraising & The Exit Path
Executive Views
IPO, SPAC, Sale, Private Equity: Eight Execs’ Advice & Experience On Fundraising & The Exit Path
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
Executive Views
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
Executive Views
TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
Executive Views
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
Executive Views
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
Executive Views
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
Executive Views
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Executive Views
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
Executive Views
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
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Executive Views
Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
Executive Views
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Executive Views
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
Executive Views
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
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Executive Views
Ford’s Roadmap To Safety & Diversity: Marketer Skiko
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Executive Views
Balance Performance & Responsibility: MediaMath’s Cordier
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Executive Views
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
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