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Executive Views
Addressable TV Is Here, Now And Small: IPG’s Bayer
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Executive Views
Future Of OTT TV Ads Is Better Engagement: Roku’s Rosenberg
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Executive Views
Dish Opens Up Addressable TV To Real-Time Bids
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Executive Views
The Challenges In The Road To Targeted TV Ads
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Executive Views
Media Measurement Is Broken: GroupM’s Gotlieb
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Executive Views
Ads Must Work To Earn Back Users’ Respect: BoA’s Paskalis
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Executive Views
To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist
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Executive Views
Ad Blocking Is Symptom Of Customer Abuse
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Executive Views
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
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Executive Views
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
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Executive Views
Eyeview Offers Addressable TV Ads with Cablevision, DISH Inventory & Programmatic TV w/ Clypd and WideOrbit
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Executive Views
It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche
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Executive Views
Verizon Is An ‘Oil Field’ Of Data For AOL Ads, Content Delivery
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Executive Views
Programmatic TV And Video Are Two Different Worlds: SpotX’s Cooke
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Executive Views
eXelate Will Extend Nielsen Across Europe: MD Bennathan
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Executive Views
Mobile Video Ads Will Boast One-To-One Creativity: Rubicon’s Novak
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Executive Views
JWT’s Jeffrey Looks Ahead, Not Back, To Advertising’s Creative Destruction
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Executive Views
TiVO CEO Rogers: Looking Forward To Constant Motion
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Executive Views
How Addressability Will Change TV Ads: 4C’s Neuhauser
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Executive Views
Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz
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Executive Views
Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO
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Executive Views
Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day
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Executive Views
Programmatic Is Changing The Media Landscape: TubeMogul’s Reid
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Executive Views
Customer Experience Comes Before Ad Monetization For Belgium’s Proximus
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Executive Views
Automation Can Be Inefficient: FreeWheel’s Rooke
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Executive Views
Common Measurement Is A Smokescreen: FreeWheel’s Heller
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Executive Views
How French Agencies Must Limit Ad Targeting: SFR’s Vignon
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Executive Views
TV’s Great Digital Shift Must Be In Linear’s Image: Videology’s Eisenstein
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Executive Views
StickyAds Sticks With FreeWheel For Video Ad Supply
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Executive Views
Video Ad KPIs Are Changing: Innovid’s Chalozin
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Executive Views
Operators & Programmers Working Closer: FreeWheel’s Bremond
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Executive Views
Channel 4’s Lewis Sees A Big-Screen Future For Programmatic Ads
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Executive Views
Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum
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Executive Views
Publicis Marks One Year With Adobe Always-On Partnership
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Executive Views
Publishers Can Make More From Private Marketplaces: SpotX CEO
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Executive Views
Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith
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Executive Views
BuzzFeed To Sell UK Branded Video By Year’s End
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Executive Views
Facebook Page Redesign Chases ‘Frictionless’ Commerce: Harris
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Executive Views
Clients Pushing Programmatic From Video To Offline: Amnet’s Bunatyan
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Executive Views
Adobe’s Programmatic Suite Aims To Bridge Ad-Tech, Mar-Tech
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Executive Views
Outbrain Wants To Build A Web Canvas For Brand Stories
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Executive Views
Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery
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Executive Views
TV-Synced Ads Plugged In To 4C Platform
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Executive Views
Acxiom’s Namruti On The Challenge Of Data Silos
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Executive Views
Facebook’s Harris On The Collision Of Performance And Brand Advertising
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Executive Views
Weather CEO Kenny Aims To ‘Leave Mark On The World’
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Executive Views
WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman
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Executive Views
GroupM Ad Ops Chief Joe Barone on Ad-Blocking: Industry Challenges and Solutions
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Executive Views
SMG’s CEO Desmond on Business Success: “Be Humble and Listen”
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Executive Views
Xaxis’ Lesser Followed The Paternal Path To Change Advertising
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Executive Views
Privacy Concerns Slowing Ad Targeting In Europe: Furious Corp’s Swartz
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Executive Views
Research: Digital Video Growing On Live, Long-Form Demand
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Executive Views
Advertisers Lagging Consumers On Mobile: IPG’s Johnson
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Executive Views
AdTech’s Torrid M&A Pace Powered by New Buyers, LUMA’s Kawaja
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Executive Views
AppNexus Replays Video Ambitions, Starting This Summer
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Executive Views
TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller
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Executive Views
Tapad’s O’Loughlin Shows Ad Effect Across Devices
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Executive Views
Nielsen Bakes Measurement In To OTT Video Boxes
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Executive Views
4C’s Neuhauser Helps Brands Understand 1.5bn Consumers
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Executive Views
Taboola Adds Gannett But Wants The World Of Content
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Executive Views
Forbes CEO Perlis Sees Gold In Collision Of Creativity And Tech
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Executive Views
AppNexus CEO O’Kelley Fights Facebook’s ‘Walled Garden’
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Executive Views
The Trade Desk’s Stempeck Talks TV Ad Targeting
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Executive Views
Taboola Adds AP To List Of Publisher Clients
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Executive Views
The Future Is The Vast, Unconnected World: Facebook’s Everson
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Executive Views
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
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