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Executive Views
Carat Rides Out “Pitchapalooza” With $1.8bn In New Business: Doug Ray
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Executive Views
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
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Executive Views
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
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Executive Views
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
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Executive Views
UK’s Channel 4 Goes Big with Programmatic Offering
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Executive Views
Videology’s Castree on Segmented Market Opportunities
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Executive Views
Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
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Executive Views
Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber
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Executive Views
Creatives Left Behind On Addressable Sequencing, Industry Panel Says
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Executive Views
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
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Executive Views
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
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Executive Views
Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts
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Executive Views
UK’s ITV Balances Data Ambition With Brand Heart
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Executive Views
Invidi Will Power Belgian Addressable TV: CEO Downey
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Executive Views
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
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Executive Views
Two Minutes And Beyond: The Addressable Future Of TV Ads
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Executive Views
Addressable TV Saves Advertisers Money: Rentrak’s Livek
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Executive Views
True Ad Personalization Will Never Happen: Modi’s Thissen
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Executive Views
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
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Executive Views
Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum
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Executive Views
Context And Audience Go Hand-In-Hand: Xaxis’ Beaumier
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Executive Views
Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown
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Executive Views
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
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Executive Views
Experian Gearing To Launch Connected Addressable TV Platform
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Executive Views
Data Will Set Context Free: SMG’s Scheppach
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Executive Views
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
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Executive Views
Two Steps To Scaling Addressable TV Heights: Invision’s Marshall
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Executive Views
TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO
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Executive Views
The Three Prongs Of Adobe’s TVMM Platform
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Executive Views
Programmatic Is Not Addressable: DISH’s Gaynor
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Executive Views
TubeMogul Aims For Broader Data, Addressable TV: Rondon
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Executive Views
Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz
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Executive Views
Nielsen To Reboot Content Ratings Next Year
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Executive Views
Adobe Primetime’s Prime Targets For 2016
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Executive Views
Media Planning Will Become Agile: Kimberley-Clark’s Parker
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Executive Views
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
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Executive Views
How Nielsen Helps Networks & Brands Understand Social Viewing
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Executive Views
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
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Executive Views
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
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Executive Views
Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser
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Executive Views
Creativity Must Meet Math In Tomorrow’s Ads: Vonage’s Szumowski
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Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
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Executive Views
To Side-Step Ad Blocking, Get Out Of Advertising, Brand Execs
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Executive Views
What Price The Data That Fuels TV Revolution?
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Executive Views
All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak
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Executive Views
Industry Should Scale Up Social TV Ads: Mediaocean’s Palmer
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Executive Views
Never.no Puts Social Feedback In TV & Video Ads
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Executive Views
Should Brands Make Content People Would Pay For?
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Executive Views
Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP
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Executive Views
Addressable TV Ad Spend Up 3x: SMG’s Scheppach
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Executive Views
Addressable TV Is Here, Now And Small: IPG’s Bayer
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Executive Views
Future Of OTT TV Ads Is Better Engagement: Roku’s Rosenberg
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Executive Views
Dish Opens Up Addressable TV To Real-Time Bids
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Executive Views
The Challenges In The Road To Targeted TV Ads
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Executive Views
Media Measurement Is Broken: GroupM’s Gotlieb
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Executive Views
Ads Must Work To Earn Back Users’ Respect: BoA’s Paskalis
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Executive Views
Rates Trump Fraud Amongst TV Firms’ Concerns: Operative Research
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Executive Views
Audiences Are Fluid, Not Generic: Lotame CRO
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Executive Views
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
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Executive Views
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
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Executive Views
Eyeview Offers Addressable TV Ads with Cablevision, DISH Inventory & Programmatic TV w/ Clypd and WideOrbit
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Executive Views
It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche
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Executive Views
Verizon Is An ‘Oil Field’ Of Data For AOL Ads, Content Delivery
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Executive Views
Programmatic TV And Video Are Two Different Worlds: SpotX’s Cooke
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Executive Views
Ad Tech Industry Needs More Diversity: SMG’s Stranger
Ripp Readies For Another Big Media Transformation
Executive Views
Ripp Readies For Another Big Media Transformation
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