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Executive Views
Location Data Boosts Ad Effectiveness: Factual’s Jonas
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Executive Views
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
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Executive Views
Light Reaction’s Markarian On Mobile Ad Considerations
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Executive Views
Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma
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Executive Views
Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
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Executive Views
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
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Executive Views
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
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Executive Views
Ditch Last-Click Attribution On Mobile: Google’s Carrington
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Executive Views
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
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Executive Views
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
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Executive Views
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
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Executive Views
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
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Executive Views
Meredith Advertisers Can Measure Live, Real-World Results
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Executive Views
Light Reaction Prices Programmatic By The Outcome
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Executive Views
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
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Executive Views
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
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Executive Views
Coull Adds Own Exchange, SSP To Product Mix
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Executive Views
The Difference Between Watching And Viewing: Integral’s Lenane
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Executive Views
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
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Executive Views
O’Connell Ready To Tell MediaMath’s Story Of ‘Awesomeness’
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Executive Views
Apple TV Will Democratize TV: SpotX’s Buckley
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Executive Views
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
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Executive Views
Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe
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Executive Views
Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology
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Executive Views
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
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Executive Views
The World Won’t Be 100% Programmatic: Target’s Reiter
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Executive Views
Genesis Evolves In-Article Video Ads For Page Context
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Executive Views
Programmatic 2.0 Is Here: Group M’s Kowan
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Executive Views
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan
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Executive Views
OpenX By The Numbers: Profit Up 3x In Two Years
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Executive Views
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
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Executive Views
Nielsen Onboarding TAM As Measurement Wars Heat Up
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Executive Views
Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers
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Executive Views
Genesis Media Figures Out Out-Stream: CEO Yackanich
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Executive Views
Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp
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Analyst Views
Netflix Could Make $8bn From Ads: Analyst Broughton
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Executive Views
Wikia’s Fandom Adds Pulse To Knowledge: CEO Wikia
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Executive Views
The Trade Desk Adding Self-Serve Programmatic TV Ad Buying
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Executive Views
Shaw Media Innovates On TV Ahead Of Corus Sale
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Executive Views
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
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Executive Views
Banks Follow Autos To Addressable TV: Modi’s Thissen
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Executive Views
Invidi’s Addressable Horizons Expanding Fast: CEO Downey
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Executive Views
Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
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Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
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Executive Views
Alphonso’s Chordia On ‘Insane’ Targeting Possibilities
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Executive Views
TruOptik Helps Broadcasters Target BitTorrent Users With Ads
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Executive Views
Viant’s Xumo Makes Web Publishers TV Programmers via OTT
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Executive Views
Operative Customers Share The Ad ‘Partner Premium’
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Executive Views
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
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Executive Views
PubMatic Refocuses On Premium To Avoid Commoditized Ads
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Executive Views
Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein
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Executive Views
Gannett Aims To Scale Local Branded Content Nationwide
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Executive Views
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
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Executive Views
Rocket Fuel’s New CEO Targets DISH Moments
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Executive Views
AOL to Up Video Production for its Media Brands In 2016, Maymann
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Executive Views
Conde Nast Finds A Fit For Films Beyond The Page
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Executive Views
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
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Executive Views
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
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Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
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Executive Views
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
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Executive Views
TV Squared Sees Ad Campaign Predictions In Its Future
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Executive Views
Adobe’s Three Solutions For TV Everywhere
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Executive Views
YuMe’s DSP Joins Stack For Programmatic Boom
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Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
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Executive Views
FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe
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Executive Views
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
Companies in Executive Views 714