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Executive Views
Get Creative To Understand VR: Google Zoo’s Bastholm
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Executive Views
Spotify’s Programmatic Deals Make Ads ‘Immersive’: The TradeDesk’s Sims
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Executive Views
Organic Traffic Is Stagnant, But Social Can Help, Adobe Research Finds
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Executive Views
IPG & Innovid Partner To Find The Right OTT Recipe
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Executive Views
Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe
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Executive Views
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
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Executive Views
BoA Wants Facebook Transparency After Video Metrics Revelations
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Executive Views
Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief
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Executive Views
Sky Enables Dynamic Soccer Ads In Germany: Meininger
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Executive Views
Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley
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Executive Views
VR Is Next Up For Brands’ Customer Experience Focus: Adobe’s Vittal
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Executive Views
Rubicon’s Sears Sees Orders Boom, TV Far Away
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Executive Views
‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable
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Executive Views
Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus
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Executive Views
White Ops’ Tiffany Takes $20m To Take Down Ad Botnet Ringleaders
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Executive Views
TV Must Wake Up To On-Demand And Data Disruption, Exchange Lab’s Dobson Says
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Executive Views
Agencies Must Put Data At Center Of New Bundle: MediaLink’s Kassan
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Executive Views
Brands Flock To Figure Out New-Screen Opportunities At DMEXCO
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Executive Views
VR Storytelling Is Adland’s Number One Topic: Starcom’s Donohue
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Executive Views
Washington’s Post’s Connelly Puts Election Video Front, Center And Everywhere Else
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Executive Views
Broadcasters Fear Tech Giants: Videology’s Jamboretz
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Executive Views
Sky’s Jamie West Wants To Super-Serve Brands Across Screens, Across Europe
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Executive Views
Why ‘360’ News Video Matters to the Washington Post, Jeremy Gilbert explains
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Executive Views
Vox’s Bankoff Wants A ‘Smarter’ Kind Of Branded Content
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Executive Views
The Washington Post Registers 5X Mobile Boost From Google’s Progressive Web Apps
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Executive Views
IPG’s Stoller Wants To Inject “Humanity” In To Ad-Tech
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Executive Views
Bloomberg’s Amy Marks Connects Big Brands And Big Thinkers
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Analyst Views
“Magnetic Content” Attracts Consumers From The Haystack: eMarketer’s Ramsey
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Executive Views
Undertone’s Franchi Wants Programmatic To Serve Ad Creativity
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Executive Views
DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV
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Analyst Views
eMarketer Gains Global Help & Synergies In Springer Sale: Chairman Ramsey
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Executive Views
Is Addressable TV Ready For Prime-Time? A Panel Discusses
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Executive Views
Experian’s Danaher Wants To Get Beyond Addressable’s Early Adopters
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Executive Views
Kaltura’s $50m Financing Funds ‘Everything Video’ Expansion
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Executive Views
‘We Invented Outstream’: Teads’ Jim Daily After $47m Fundraising
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Executive Views
Tru Optik Finds Better Ads From Knowing Actual Viewer Behaviour
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Executive Views
Advertisers Must Overcome Addressable TV Sticker Shock: DISH’s Joglekar
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Executive Views
Addressable TV Buying Will Be Unified within Three Years, GroupM’s Bologna, while Cadreon’s DeHaen & Publicis’ Scheppach See Long Road Ahead
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Executive Views
Accordant Squeezes Between Agencies & SaaS Vendors: CEO Muldoon
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Executive Views
Don’t Give Up TV’s Broad Reach: AOL’s Ackerman
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Executive Views
FreeWheel’s Council Argues For Four Industry Needs
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Executive Views
New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services
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Executive Views
Is Anyone Taking Responsibility For Dynamic Ad Creative? Flashtalking’s Pamboris Wonders
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Executive Views
Jivox’s Investment Round To Fuel Tech And Globalization
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Executive Views
A Fifth Of FreeWheel Ads On Set-Top Box VOD, VP Smith Says
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Executive Views
The Three Views You’ll Hear About Data, According To Annalect CEO
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Executive Views
How To Cut Through With Facebook Video, By McCann’s Bryan
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Executive Views
Plista CEO Bidon Aims To Scale Native Ads Globally
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Executive Views
Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia
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Executive Views
TV Companies ‘Catching Up To Advertisers’ For Ad-Tech, Videology’s Jamboretz
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Executive Views
Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases
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Executive Views
Advertisers Want Google, Facebook Alternative: Rubicon’s Patz
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Executive Views
AOL’s Content Team Takes Charge To Clean Up Ads
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Executive Views
‘Go Square’ To Win At Facebook Video: Wibbitz CEO
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Executive Views
Belief In ‘Better Ads’ Is ‘Self-Delusional’: Fox’s Marchese
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Executive Views
USA Today’s Gentzel Seeks Brands To Sponsor VR News Show
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Executive Views
‘Programmability Is The Next Big Thing’: 25 Buyers Go Banzai For AppNexus’ ‘Bonsai’
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Executive Views
Xaxis Embarks On Dynamic Custom Creative, Sweeney Says
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Executive Views
Native Ads Don’t Scale Well, Fox’s Marchese Says
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Executive Views
What’s The Importance Of Transparency? Rubicon’s Rooftop Panel Discusses
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Executive Views
Are Ad Blocking And Viewability Over-Hyped? Rubicon’s Rooftop Panel Debates
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Executive Views
Amid Platform Proliferation, Storytelling Endures: VML’s Wente
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Executive Views
Customized Facebook Creative More Effective, BBDO’s Ordonez Says
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Executive Views
How comScore Clients Demand Deduplicated Measurement
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Executive Views
Outstream Ads Solve Quality Supply Problem: Videology’s Jamboretz
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Executive Views
Havas ‘Wakes Up’ To Ad Blocking With Hope For Product Placement
Companies in Executive Views 714