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Executive Views
Next in Sports TV: Turner Has Massive Audience Watching Video Game Matches
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Executive Views
Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation
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Executive Views
IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds
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Executive Views
Header Bidding Moves To Server In AppNexus, Index Exchange Partnership
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Executive Views
AOL Brings Self-Serve Ad Options To Small App Makers
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Executive Views
Time Inc’s Viant Buys Mobile DSP Adelphic in Big Ad Tech Expansion Move
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Executive Views
How Experian Helped Toyota Track Drivers, From TV To Showroom
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Executive Views
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
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Executive Views
Discovery’s Garfield Aims To Extend Linear Optimization To Digital
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Executive Views
Live Has Arrived – Young Turks’ Uygur Breaks New Ground
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Executive Views
OMD’s Mendonça Weighs Addressable ‘Holy Grail’ And EU Prviacy
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Executive Views
AI Ads Are Ready For Prime-Time: OMD’s Edwards
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Executive Views
Time Inc’s Murray Eyes Cross-Brand Content For Digital Age
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Executive Views
Renault Will Shift To Addressable TV Ads By 2019
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Executive Views
Facebook Working On TV-Style Ad Units, Blodget Says
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Executive Views
How OMD’s Cuthbert Delivers In ‘The Age Of Addressability’
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Executive Views
Addressable TV Innovation Will Start in Europe, Invidi’s CEO Dave Downey
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Executive Views
On Addressable TV Execs’ Wishlist: Standards And Scale
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Executive Views
Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees
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Executive Views
Netflix Will Beat Cable To Mass Addressable: Vertere’s Hanlon
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Executive Views
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
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Executive Views
The ‘P Word’ & The Automated Future Of TV: A Panel Debates w/ Videology, Clypd & DataXu
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Executive Views
Weather Company’s Bitterman Finds Data In The Cloud
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Executive Views
Hulu Will Test Ads In VR, Peter Naylor
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Executive Views
Sky Taking Viacom’s Channel 5 Addressable In The New Year, Exec West Says
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Executive Views
Why Did Mediaocean Buy INVISION? DePascale Explains
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Executive Views
Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard
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Executive Views
Samsung Smart TV’s Test Dynamic Ads With Sorenson
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Executive Views
Broadcast’s Net Casts Too Wide, Videa’s Gianunzio Says
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Executive Views
No Point In Point Solutions For Videology’s Jamboretz
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Executive Views
UK Close To Picking Hybrid TV Measurement Supplier
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Executive Views
Data Will Get Linked Up In 2017, Experian’s Danaher Says
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Executive Views
MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content
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Executive Views
Acxiom’s Schmitt On Porting Online Campaigns To TV
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Executive Views
Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek
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Executive Views
Data-Driven Campaigns Demand Automation, Horstman Says
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Executive Views
INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb
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Executive Views
UK’s Virgin Media Offers Addressable VOD, Liberty Global’s Paul Says
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Executive Views
Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh
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Executive Views
Consultant Prohaska: Addressable TV No Longer Just Theory
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Executive Views
Digital & TV Sales Teams Are Merging, Clypd’s Burke Sees
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Executive Views
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
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Executive Views
Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says
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Executive Views
‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey
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Executive Views
INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space
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Executive Views
FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says
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Executive Views
‘Early Days’ For Advanced TV Ads, Says Fox’s Levine
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Executive Views
Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski
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Executive Views
Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation
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Executive Views
AdTech Execs Support Scheppach’s Run Against Childhood Leukemia
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Executive Views
Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data
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Executive Views
Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen
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Executive Views
Scale Is Key To Addressable TV: Neustar’s Dethero
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Executive Views
Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke
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Executive Views
WideOrbit Gobbles Up The TV Ad Universe, CEO Says
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Executive Views
Election Sweet Spot Making Addressable Hum, DISH’s Gaynor
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Executive Views
CNN Sees 2017 Ad Revenue Boost After Election ‘Entertainment’
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Executive Views
Belgium’s Proximus Sees Addressable TV Improving Customer Experience
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Executive Views
IPG’s Media Lab Is Agency’s Spotter For Tech Trends, Simon Says
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Executive Views
AcuityAds To Follow 140 Deal With More Acquisitions
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Executive Views
Drones And VR Firing Marketers’ Imagination: MediaLink’s Carty
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Executive Views
Programmatic Edges In To 2017 TV Upfronts As Clypd Goes To Europe
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Executive Views
The Drum’s Gordon Young Wants To Change The World In a ‘Do-It Day’
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Executive Views
Online Live TV Brings Broadcasters Efficiencies: Verizon’s Jacob
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Executive Views
Weather Company Taps IBM’s Watson to Deliver Targeted Ads
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Executive Views
Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data
Companies in Executive Views 714