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Executive Views
OpenAP Is Just The Start, Viacom’s Bevilacqua Says
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Executive Views
News Corp CTO Wants Balance And Lessons From Tech Platforms
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Executive Views
Cognitive Science Is Boosting Brand Safety For Video Ads
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Executive Views
Household Or Key-Holder: How Precise Can TVs Target Ads?
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Executive Views
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
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Executive Views
Group Nine Expands Programming, Reach with Discovery Partnership, Ben Lerer explains
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Executive Views
TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart
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Executive Views
BlackRock’s Hill Sees Three NewFronts Trends
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Cosmopolitan’ Odell: Snapchat’s A ‘Trailer’ For Content Consumption
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Time Inc.’s Hercik On How The Foundry Bridges Editorial And Brands
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Hearst Digital’s Troy Young On The Evolution Of Video
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BBC’s Tabas Reveals Three ‘Lanes’ Of Sponsored Content
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Time Inc.’s Wong Says Media Brands Can Live Solely In Social
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After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
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TV Networks Face Big Changes In Quest For Audience: SintecMedia’s Brown
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Matter More’s Murtos Wants More Time For Addressable
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Adobe Premiere Targets Both Ends Of Pro-Am Spectrum, Mooney Says
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Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
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Local TV Will Take National Spending: comScore’s Walsh
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Executive Views
Bloomberg’s Havens Sees Media Storm Before The Calm
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Executive Views
Neustar’s Slyter Considers Data Sets For Linear TV Play
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Hulu Sticks With Dynamic Ads For Live TV Service
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Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
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GroupM Vet Mike Bologna Heads New Advanced TV Company
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Analyst Views
Twitter In Unprecedented Recovery, Says Analyst Greenfield
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Ooyala Taps Microsoft & Adobe To Power Metadata, Streaming
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Executive Views
The Pros And Cons Of Upfront TV Ad Sales: Initiative’s Bosetti
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Executive Views
Starcom’s Richman Welcomes TV Networks’ Data Plays
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Executive Views
Target’s Argyilan On The Changing Value Of TV
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Executive Views
Tapad’s O’Loughlin Targets Humans Using Diverse Data
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Executive Views
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
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Executive Views
Innovid’s Chalozin On Internet TV’s UX Imperative
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Executive Views
How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss
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Executive Views
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
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Executive Views
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
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Executive Views
GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree
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Executive Views
Eyeview’s Cohen Helps Facebook Offer Sales-Boosting Video Ads
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Executive Views
605’s Dolan Sees Data-Driven TV Ad Buying Arriving In Upfronts
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Executive Views
Fox’s true[X] Reaps Awards For Interactive Ads
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Executive Views
Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science
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Executive Views
What Makes Great Marketing, By MediaMath’s O’Connell
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Executive Views
Adobe’s Combined Ad Cloud Tackles User Experience
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Executive Views
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
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Executive Views
Ooyala’s Braley Connects Content To Advertisers For Broadcasters
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Executive Views
Reach And Creative Drive Ad ROI: Facebook’s Slotwiner
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Executive Views
Simulmedia’s Siegel Fancies Self-Serve Ad Planning Model
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Executive Views
FreeWheel Evolves to Enable Range of Monetization Strategies, Van Ullen explains
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Executive Views
Videology Sees Linear TV Ads Grow Programmatically
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Executive Views
Future Ads Will Blend Art & Science, Says Eyeview’s Barber
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Executive Views
BoA’s Paskalis Has Three Key Questions For Mobile Ads
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Executive Views
Time To Focus On Mobile Creative: Ansible’s Johnson
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Executive Views
Mobile Is Not A Channel: Publicis’ Shlachter On Ads
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Executive Views
Video’s Three Mobile Moments, According To Facebook’s Newlan
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Executive Views
Brands And Tech Join Forces On Creative Canvas: P&G VP Blum
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Executive Views
Acquired By Cannes Owner, MediaLink Plays ‘Therapist’ To Ad Execs
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Executive Views
Red Bull’s Gall On The Perfect Formula For Branded Content
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Executive Views
Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel
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Executive Views
AppNexus’ Rubenstein: Machine Learning Enhances Ads
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Executive Views
Hearst’s Young Wants More From Facebook’s Platform Power
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Executive Views
GroupM’s Viewability Demands Based On TV, Barone Says
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Executive Views
Ziff Davis Uses Video To Profit From Facebook, CEO Shah explains
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Executive Views
Bloomberg Finds Upside With Few Cable Carriage Agreements
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Executive Views
Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr
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Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
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Executive Views
Storyful Spots Fake News For Brands
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Executive Views
News Corp’s Storyful Unpacks Its Newsroom For Brands
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