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Executive Views
VML’s Kapadia Gets Creative With Facebook’s Mobile Filters
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WPP, Facebook Forge Stronger Relationship Through Ambassadors Program
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Criteo’s Eichmann Wants To Help Retailers Challenge Amazon
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Take ‘Hard Decisions’ To Reboot Video For Mobile: POSSIBLE’s Marshall
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Play More: Facebook’s Hsu Urges Brands To Get Creative
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Nielsen’s Maran Sees Brands Striving For Long-Term Measurement
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Facebook Live Best Practices For Brands, By POSSIBLE’s Marshall
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Ten Years Later, Criteo’s Eichmann Celebrates Scale
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Post Merger, Tivo Readies Robust TV Analytics Offering
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Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
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Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says
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Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
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Spotify’s Benedik Wants To Educate Brands On Video Ads
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The Trade Desk Switches On Connected TV
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IAB UK’s Elkington Claims Progress On Transparency
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Sorrell On Why Brands Have An Internal Battle For Ecommerce
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Bing Wants To Help Ad Buyers Find Holiday Shoppers, Sirich Says
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Kawaja: Amazon Rivals Can Compete Using Intelligence
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Kargo’s Kargman Expects Big Mobile Year With NBC, Unilever
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Oath’s Mahlman Targets Mobile Video & Europe As Priorities
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Relevance Beats Personalization: UM Worldwide’s Stoller
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Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel
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GroupM’s Rob Norman On Holistic Performance Metrics
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Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
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Executive Views
IBM’s Watson Turns Dark Data Into Ad Gold, Bob Lord Says
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Executive Views
MediaCom’s Brook Uses Mobile To Prove Consumer Footfall
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Executive Views
NBCU’s Rosen Aims To Take Audience Targeting To The Next Level
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Nielsen’s Hogue: OTT TV Measurement Is A Journey
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Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck
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Brands Still Need Their Agencies in a Programmatic World: Trade Desk’s Stempeck
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The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
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With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
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AI Helped Havas & ITV Predict Trump Victory
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IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution
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Time Is Now To Act On AI: OMD’s Edwards
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Chatbots Beat Email For Marketing Engagement: Octane AI’s Parr
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DoubleVerify’s Gattinella Has Fake News Sites In His Sights
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Netflix’s Ad Model Could Be Content, GroupM’s Lesser
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MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
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TV Ads Still About Creativity: FreeWheel’s Van Ullen
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Clients Caught Between Two Worlds: Agency Panel Discusses
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Viant’s Vanderhook Sees Programmatic Ads Evolving
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‘We Could Replicate Anybody’: Sagar Bring Brand Bots To Life
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Addressable TV Market Will Double This Year, Troiano Says
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AI Boosts Marketing Engagement: Weather Company’s Seifer
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Fortune’s Lashinsky: Humans Make Better Editors Than Robots
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Twitter’s Prager: Video Gives Advertisers Premium Safety
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Nielsen Catalina’s O’Grady On Powering Innovid Ads With Buyergraphics
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Comcast’s New Initiative Taps Blockchain For TV Ad Data Security
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Havas’ Dominique Delport “We have a unique opportunity with AI”
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Alphonso’s Kodige Takes TV Ad-Tracking To Movie Theaters
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Social AI Gives Realistic Emotions To Brand Avatars, Sagar Says
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Executive Views
Brands Must Unite And Control Their Own Data, Hearts & Science CEO
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GroupM’s Lesser Rearchitects The Agency For A Data-Led Future
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IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
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Virtual Brain Models Put A Face On Big Data: AI Guru Sagar
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Cannes Lions’ Organizer Eyes Continued Diversification
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‘Artful Intelligence’ Can Make Stories Matter: OMD’s Rozen
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UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
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AI “Will be the Thing This Year at Cannes,” The Weather Company’s Jordan Bitterman Explains Why It Matters
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FCB’s Credle Calls On Cannes To Celebrate Enduring Stories
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TBWA’s Garbutt Takes New Creatives To ‘Surprising Spaces’
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Social Is Powerful But Risky For Brands: Storyful’s Chopra
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Storyful Teams with Moat To Blacklist Fake News
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Executive Views
Will Smart Machines Adjust TV Ad Load Automatically?
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Executive Views
Business Insider Has A Three-Pronged Social Play For Advertisers
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