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Executive Views
OpenAP 2021: Cross-Platform Identity, Davis Says
Keep Calm & Advertise On: VAB’s Cunningham
Executive Views
Keep Calm & Advertise On: VAB’s Cunningham
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Executive Views
Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Executive Views
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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Executive Views
There Will Be No Single Cookie Replacement: Innovid’s Hogue
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Executive Views
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Blockgraph Spreads Its Wings: More Partners, Manningham Says
Executive Views
Blockgraph Spreads Its Wings: More Partners, Manningham Says
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
Executive Views
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
GroupM’s Brown Wants Verified CTV Data
Executive Views
GroupM’s Brown Wants Verified CTV Data
Linear TV Still Works: FOX Sports’ Donnelly
Executive Views
Linear TV Still Works: FOX Sports’ Donnelly
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Executive Views
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Fixing The Future Of Identity: Taboola’s Furman
Executive Views
Fixing The Future Of Identity: Taboola’s Furman
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Executive Views
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Mapping The Graph: Simpli.fi’s Harrison On Identity
Executive Views
Mapping The Graph: Simpli.fi’s Harrison On Identity
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
Executive Views
Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
Executive Views
TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
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Executive Views
CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
How CTV Economics Will Shake Out: Rob Norman
Executive Views
How CTV Economics Will Shake Out: Rob Norman
How CTV Is Different In Europe: Xandr’s Soucaret
Executive Views
How CTV Is Different In Europe: Xandr’s Soucaret
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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
Executive Views
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
Executive Views
IBM Bringing AI to Programmatic Ecosystem with New Partnerships
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
Executive Views
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
Health Marketers Embrace CTV: Publicis’ Imburgia
Executive Views
Health Marketers Embrace CTV: Publicis’ Imburgia
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Executive Views
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
Executive Views
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Executive Views
Unifying In The CTV Moment: Amobee’s Bamberger
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Executive Views
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
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Executive Views
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
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Executive Views
Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
Rachel-Gantz
Executive Views
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Greg-Stuart
Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
Executive Views
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
Executive Views
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
kyle
Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Executive Views
Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Executive Views
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
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Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
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Executive Views
Pluto TV Hopes to Benefit from Header Bidding
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
stephanie
Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
bill
Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
BETH
Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
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Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
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Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
Companies in Executive Views 699