‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
Executive Views
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
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Executive Views
Bringing Addressable To Local TV: Premion’s Vilade
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
Executive Views
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
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Executive Views
Vevo Partners Up To Make IP The New Prime-Time: Christensen
Local TV Is Alive With Value: MadHive’s Helfgott
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Local TV Is Alive With Value: MadHive’s Helfgott
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Executive Views
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Valentino On Disney’s Diverse Digital Ad Future
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Valentino On Disney’s Diverse Digital Ad Future
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
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Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
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Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
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Executive Views
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
Canoe Turns Up The Heat On Linear Addressable: Pizzurro
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Canoe Turns Up The Heat On Linear Addressable: Pizzurro
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Executive Views
‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles
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Executive Views
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
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This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Matrix Solutions’ Gorman Sees Gateway To Media’s Future
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
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After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
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Executive Views
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Executive Views
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
Executive Views
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
QR Codes Are Powering TV E-Commerce,  Flowcode’s Jim Norton explains
Executive Views
QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
Executive Views
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Executive Views
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
Executive Views
Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
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Executive Views
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
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Executive Views
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Executive Views
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
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Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
Executive Views
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
IRIS.tv Nails  $18 Million Round led by Intel Capital
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IRIS.tv Nails $18 Million Round led by Intel Capital
Nick-Troiano
Executive Views
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
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Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Executive Views
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
Executive Views
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
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Executive Views
CTV Has Crossed The Linear Frontier: Trade Desk’s Sims
Wavemaker’s New Toolset: Geospatial, ML & Identity
Executive Views
Wavemaker’s New Toolset: Geospatial, ML & Identity
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
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Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
Executive Views
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
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Executive Views
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
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Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
How “People-Based ID” Works: Viant’s Vanderhook
Executive Views
How “People-Based ID” Works: Viant’s Vanderhook
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
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The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
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Executive Views
All Eyes On OTT For TV Upfronts: Tubi’s Fitch
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
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Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
TransUnion Injects Identity Into Blockgraph
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TransUnion Injects Identity Into Blockgraph
Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch
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Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Executive Views
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Executive Views
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Toward Programmatic TV: Roku’s Parampath
Executive Views
Toward Programmatic TV: Roku’s Parampath
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
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‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
Executive Views
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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Executive Views
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
Executive Views
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
How Identity Turns CVS From Pharmacy To Publisher: de Greve
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How Identity Turns CVS From Pharmacy To Publisher: de Greve
Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
Executive Views
Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Executive Views
No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad
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COVID-19 Has Changed Business Forever: Dentsu’s Naryani
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Executive Views
Charter’s Comscore Investment Boosts Census Future: Kline
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Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
With Quibi Shows, Roku Goes Long On Short-Form AVOD
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With Quibi Shows, Roku Goes Long On Short-Form AVOD
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Audio’s Performance Era Is Upon Us: Horizon’s Russo
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Executive Views
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
Executive Views
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Executive Views
Radio Has Been Rebooted: Entercom’s Foss
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Executive Views
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
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