MarlaJason
Executive Views
Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
Executive Views
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Executive Views
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
Executive Views
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
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Executive Views
Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
Executive Views
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Executive Views
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
Executive Views
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
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Executive Views
First-Party Privacy Is Paramount: InfoSum’s Wetzel
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Executive Views
Balance Performance & Responsibility: MediaMath’s Cordier
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Executive Views
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
How To Inject Creative Into Programmatic: Xaxis’ Lin
Executive Views
How To Inject Creative Into Programmatic: Xaxis’ Lin
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Executive Views
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s  Randi Stipes & GroupM’s Kieley Taylor
Executive Views
AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor
irwin-gotlien
Executive Views
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
Making Responsible Media A Reality:  Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
Executive Views
Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
Executive Views
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
Executive Views
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
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Executive Views
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
Executive Views
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
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Executive Views
Bringing Addressable To Local TV: Premion’s Vilade
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
Executive Views
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
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Executive Views
Vevo Partners Up To Make IP The New Prime-Time: Christensen
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
How CTV Is Evolving: XUMO’s Jerrold Son
Executive Views
How CTV Is Evolving: XUMO’s Jerrold Son
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
Executive Views
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Executive Views
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Executive Views
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
Executive Views
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
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Executive Views
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
Canoe Turns Up The Heat On Linear Addressable: Pizzurro
Executive Views
Canoe Turns Up The Heat On Linear Addressable: Pizzurro
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Executive Views
‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles
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Executive Views
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
Executive Views
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
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Executive Views
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
Executive Views
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
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Executive Views
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Executive Views
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
Executive Views
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
QR Codes Are Powering TV E-Commerce,  Flowcode’s Jim Norton explains
Executive Views
QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
YouTube’s Evolution To A Media Monster: Tony Weisman
Executive Views
YouTube’s Evolution To A Media Monster: Tony Weisman
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
Executive Views
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
Executive Views
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
Executive Views
Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
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Executive Views
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
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Executive Views
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Executive Views
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
Executive Views
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
TripleLift Investment Funds Next Innings For CTV: Lewine
Executive Views
TripleLift Investment Funds Next Innings For CTV: Lewine
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
Executive Views
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
Executive Views
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
Executive Views
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Executive Views
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
Executive Views
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
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Executive Views
CTV Has Crossed The Linear Frontier: Trade Desk’s Sims
Wavemaker’s New Toolset: Geospatial, ML & Identity
Executive Views
Wavemaker’s New Toolset: Geospatial, ML & Identity
Tatari’s Todd Gordon:  Audience Matters, But Ultimately It’s About Campaign Performance
Executive Views
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
Executive Views
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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Executive Views
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
Executive Views
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
How “People-Based ID” Works: Viant’s Vanderhook
Executive Views
How “People-Based ID” Works: Viant’s Vanderhook
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
Executive Views
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
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Executive Views
All Eyes On OTT For TV Upfronts: Tubi’s Fitch
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
Executive Views
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
Samsung Scales Up Ad-Buying With DSP, PMP
Executive Views
Samsung Scales Up Ad-Buying With DSP, PMP
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
Executive Views
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
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