2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
Executive Views
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
Samsung Scales Up Ad-Buying With DSP, PMP
Executive Views
Samsung Scales Up Ad-Buying With DSP, PMP
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
Executive Views
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
Executive Views
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Executive Views
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Toward Programmatic TV: Roku’s Parampath
Executive Views
Toward Programmatic TV: Roku’s Parampath
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
Executive Views
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
Executive Views
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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Executive Views
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
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Executive Views
National Addressable Is A Game-Changer: ViacomCBS’ Dean
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Executive Views
How To Drive CTV Ad Growth: Sling TV’s Tint
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Executive Views
Where Addressable TV Fits In: Dentsu’s Stockton
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Executive Views
No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad
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Executive Views
COVID-19 Has Changed Business Forever: Dentsu’s Naryani
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Executive Views
Charter’s Comscore Investment Boosts Census Future: Kline
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Executive Views
Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
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Executive Views
Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Executive Views
Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Executive Views
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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Executive Views
A+E’s Montenes Puts People At The Heart Of Advanced TV
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Executive Views
Radio Has Been Rebooted: Entercom’s Foss
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Executive Views
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
In This Climate, Marketers Want Outcomes: LoopMe’s Park
Executive Views
In This Climate, Marketers Want Outcomes: LoopMe’s Park
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Executive Views
Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
Executive Views
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Executive Views
Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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Executive Views
National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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Executive Views
AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
Fixed Fees Are Fairer: Beeswax’s Jones
Executive Views
Fixed Fees Are Fairer: Beeswax’s Jones
FreeWheel Buying Beeswax to Enable Publisher Audience Extension
Executive Views
FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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Executive Views
Retailers Are The New Media Giants: Furious’ Swartz
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Executive Views
Stitching Together Nationwide Ad Reach: AMC’s Adlman
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
Executive Views
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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Executive Views
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
Executive Views
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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Executive Views
In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
Executive Views
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Executive Views
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
Executive Views
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Executive Views
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
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Executive Views
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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Executive Views
The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
Executive Views
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
Executive Views
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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Executive Views
CTV Becoming Mostly Programmatic: GroupM’s Moore
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
Executive Views
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Executive Views
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
Executive Views
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
Executive Views
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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Executive Views
Video Outcomes Can Be Measured: 360i’s Rozen
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
Executive Views
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
Look Local, Go Granular: How Carat Finds Audiences
Executive Views
Look Local, Go Granular: How Carat Finds Audiences
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Executive Views
OpenAP 2021: Cross-Platform Identity, Davis Says
Keep Calm & Advertise On: VAB’s Cunningham
Executive Views
Keep Calm & Advertise On: VAB’s Cunningham
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Executive Views
Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Executive Views
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
DSP’s Need Full Transparency: Simpli.fi’s Prioleau
Executive Views
DSP’s Need Full Transparency: Simpli.fi’s Prioleau
Tubi Extends Past “Programmatic First” as Business Builds
Executive Views
Tubi Extends Past “Programmatic First” as Business Builds
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
Executive Views
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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Executive Views
Identity Graphs Will Improve Ads: DISH’s Bokhari
GroupM’s Brown Wants Verified CTV Data
Executive Views
GroupM’s Brown Wants Verified CTV Data
Linear TV Still Works: FOX Sports’ Donnelly
Executive Views
Linear TV Still Works: FOX Sports’ Donnelly
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Executive Views
Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
Fixing The Future Of Identity: Taboola’s Furman
Executive Views
Fixing The Future Of Identity: Taboola’s Furman
Unlocking CTV Ads: The Basement’s Maher
Executive Views
Unlocking CTV Ads: The Basement’s Maher
Three Levels Of CTV Ad Optimization: Publica’s Antier
Executive Views
Three Levels Of CTV Ad Optimization: Publica’s Antier
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