DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
kramer
Executive Views
Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
barrett.mag_
Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
ross
Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
67186-thumbnail
Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
olsen
Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
Ashley-Marusak-Cisco.00_05_36_02.Still001
Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
67092-thumbnail-2
Executive Views
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
Raja-Rajamannar-Mastercard-1024×576
Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
66839-thumbnail
Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
will
Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
66731-thumbnail
Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
laura
Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
Denise-Colella-NBCU.00_02_49_26.Still001
Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
lauren
Executive Views
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
66711-thumbnail
Executive Views
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
lisa.u
Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
Jeremy-Helfand-Hulu.00_14_01_05.Still001
Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
Christine-Cook-CNN.00_02_23_22.Still002
Executive Views
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
chance
Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
claudio
Executive Views
In Personalization, Give A Little Respect: Comcast’s Marcus
Jonathan-Lewis-Channel-4.00_00_20_05.Still001
Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
Fiona-Carter-ATT.00_00_07_16.Still001
Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
66455-thumbnail-1-1024×576
Executive Views
Brands Coming Back To News: Horizon’s Koenigsberg
andrew.ward_
Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
spiegel-1024×576
Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
mew-1024×576
Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
nick-1024×576
Executive Views
Pandemic Response Requires Agility: Cadent’s Troiano
tal.2
Executive Views
In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
aaron
Executive Views
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
dan
Executive Views
“Embrace Agility,” WarnerMedia’s Aversano Advises
Verizon Media Tools Up For Interactive Future: Markman
Executive Views
Verizon Media Tools Up For Interactive Future: Markman
Rachel-Gantz-Comscore-Xandr.00_04_07_03.Still005
Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
Lisa-Giacoas-Spark.00_01_15_25.Still003
Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
65989-thumbnail
Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
65968-thumbnail
Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
Jason Brown
Executive Views
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
Justin-Fromm-Advertiser-Perceptions.00_00_02_10.Still001
Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
clay
Executive Views
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
duff
Executive Views
Pandemic Media Trends In Focus: Total Media’s Duff
Greg-Carr-IBM-Watson.00_01_26_21.Still001
Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
monty
Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
Sean-Muller-iSpot.00_00_50_01.Still001
Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
65636-thumbnail
Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
Kara Swisher
Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
Aleck-Schleider
Executive Views
The Quest For Common Measurement: Amobee’s Schleider
65479-thumbnail-1024×576
Executive Views
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
65617-thumbnail
Executive Views
Don’t Block Virus News: IAB’s New President Warns Advertisers
amy.2
Executive Views
Lotame’s Yeung Seeks Open Framework After Cookies
65545-thumbnail
Executive Views
How Virus Will Hit Ad Spending: SMI’s Fennessey
65539-thumbnail
Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
65505-thumbnail
Executive Views
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
Jeremy-Steinberg-MediaMath.00_01_34_11.Still001
Executive Views
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
tubis-rotblat-confident-in-avod-serv-thumbnail
Executive Views
Streaming Wars Heat Up: FOX to Acquire Tubi for $440 Million
groupm-rob-norman-thumbnail-1024×576
Executive Views
Crises Are A Test Of Brands’ Soul: GroupM’s Norman
D3-Robert-Bareuther-Townhall.00_00_05_12.Still001
Executive Views
Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
D1-Kelly-David-Panel.00_06_36_04.Still001-1024×576
Executive Views
Addressable TV Is Going National: Beet Retreat Panel
D2-Julie-Anupam-Brett-Sean-Panel.00_03_37_04.Still001
Executive Views
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
65314-thumbnail
Executive Views
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
Chris Curley
Executive Views
Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
tubis-rotblat-confident-in-avod-serv-thumbnail
Executive Views
After The Binge, AVOD Can Shine: Tubi’s Rotblat
65290-thumbnail
Executive Views
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
thumbnail-21
Executive Views
Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris
asaf-davidov
Executive Views
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
jo-kinsella
Executive Views
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
65256-thumbnail
Executive Views
In Crumbling Cookies, An Opportunity: LiveRamp’s Harkins
Companies in Executive Views 685