Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
Executive Views
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
QR Codes Are Powering TV E-Commerce,  Flowcode’s Jim Norton explains
Executive Views
QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
Executive Views
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Executive Views
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
The Troika Of Intent: Norman Says New Ad Signals Are Here
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Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
YouTube’s Evolution To A Media Monster: Tony Weisman
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YouTube’s Evolution To A Media Monster: Tony Weisman
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
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Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
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Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
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Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
IRIS.tv Nails  $18 Million Round led by Intel Capital
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IRIS.tv Nails $18 Million Round led by Intel Capital
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Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
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Executive Views
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
TripleLift Investment Funds Next Innings For CTV: Lewine
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TripleLift Investment Funds Next Innings For CTV: Lewine
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Executive Views
CTV Has Crossed The Linear Frontier: Trade Desk’s Sims
Wavemaker’s New Toolset: Geospatial, ML & Identity
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Wavemaker’s New Toolset: Geospatial, ML & Identity
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
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Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
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Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
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Executive Views
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
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Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
Walmart’s Bernstein Eyes Attribution Beyond Transaction
Executive Views
Walmart’s Bernstein Eyes Attribution Beyond Transaction
Tatari’s Todd Gordon:  Audience Matters, But Ultimately It’s About Campaign Performance
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Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
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All Eyes On OTT For TV Upfronts: Tubi’s Fitch
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
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Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
TransUnion Injects Identity Into Blockgraph
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TransUnion Injects Identity Into Blockgraph
Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch
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Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
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Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
Executive Views
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
Samsung Scales Up Ad-Buying With DSP, PMP
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Samsung Scales Up Ad-Buying With DSP, PMP
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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Executive Views
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
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In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
How Identity Turns CVS From Pharmacy To Publisher: de Greve
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How Identity Turns CVS From Pharmacy To Publisher: de Greve
Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
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Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
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National Addressable Is A Game-Changer: ViacomCBS’ Dean
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Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
With Quibi Shows, Roku Goes Long On Short-Form AVOD
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With Quibi Shows, Roku Goes Long On Short-Form AVOD
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Audio’s Performance Era Is Upon Us: Horizon’s Russo
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Executive Views
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
Executive Views
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Executive Views
Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
“AI is  Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
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“AI is Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
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Executive Views
Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says
Brands Want To Close The Loop On Outcomes: Wenda Millard
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Brands Want To Close The Loop On Outcomes: Wenda Millard
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Executive Views
History Creates Context: Magnite’s Kershaw On Life After Identifiers
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Executive Views
Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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Stitching Together Nationwide Ad Reach: AMC’s Adlman
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
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Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
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Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
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Executive Views
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
Executive Views
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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Executive Views
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
Executive Views
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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Executive Views
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
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iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Executive Views
Nielsen’s New Roadmap For Unifying Media Measurement Explained
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