Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
Executive Views
Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
CTV Reaches Diverse Audiences: Fox’s Sherriff
Executive Views
CTV Reaches Diverse Audiences: Fox’s Sherriff
How Data Latency Impacts Outcomes: TVSquared’s Hindlian
Executive Views
How Data Latency Impacts Outcomes: TVSquared’s Hindlian
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Executive Views
Drop The Egos & Lower The Walls: TVSquared’s Kinsella Says Software Can Solve A Measurement Mess
MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
Executive Views
MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone
Executive Views
Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone
OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
Executive Views
OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
Executive Views
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
Executive Views
Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
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Executive Views
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
Executive Views
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
Executive Views
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
Executive Views
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
Executive Views
Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
Executive Views
WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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Executive Views
How Blockgraph Works: Schleider Combines ISP & TV Data
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
Executive Views
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
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Executive Views
Addressability Is Going Up The Funnel: Ampersand’s Barnet
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Executive Views
From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
Executive Views
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
Solving Identity’s Black Holes: OpenAP’s Levy
Executive Views
Solving Identity’s Black Holes: OpenAP’s Levy
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Executive Views
Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble
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Executive Views
Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin
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Executive Views
Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
Executive Views
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
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Executive Views
‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
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Executive Views
Horizon’s Campanelli Sees New Dawn For Media Measurement
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
Executive Views
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
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Executive Views
Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
Executive Views
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
Executive Views
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
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Executive Views
How Programmatic Plays Differently On TV: Magnite’s Buckley
Privacy Depends On Data Security: Comcast’s Midha
Executive Views
Privacy Depends On Data Security: Comcast’s Midha
UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
Executive Views
UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
Executive Views
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
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Executive Views
Context Is Rebooted For CTV: IRIS.TV’s Hyden
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Executive Views
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
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Executive Views
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
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Executive Views
EDO’s Krim Helps Univision Advertisers Predict The Future
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
Executive Views
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
Executive Views
Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Executive Views
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
Executive Views
How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
Executive Views
LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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Executive Views
DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing
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Executive Views
You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard
At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
Executive Views
At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
Executive Views
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
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Executive Views
Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
Executive Views
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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Executive Views
Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Executive Views
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Executive Views
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
Executive Views
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Executive Views
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
Executive Views
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
Executive Views
Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Executive Views
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
Executive Views
Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Executive Views
Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
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Executive Views
Upfronts Are Upgraded & Here To Stay: Fox’s Falco
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
Executive Views
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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Executive Views
Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity
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Executive Views
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
Executive Views
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
Executive Views
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
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