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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
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Executive Views
AI, Advertising & The Identity Era: IBM’s Bachstein
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
Executive Views
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
Executive Views
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
Executive Views
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
Executive Views
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
Executive Views
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
How Apple Benefits From IDFA Change: Washington Post’s Albergotti
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Executive Views
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
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Executive Views
Apple Delays IDFA to Relief of the Advertising Business
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Executive Views
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
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Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
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Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
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Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
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Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
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Executive Views
Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher
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Executive Views
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
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Executive Views
Pluto TV Hopes to Benefit from Header Bidding
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
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Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
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Executive Views
SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
craig
Executive Views
Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo
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Executive Views
Standard Media Index Has Roadmap for Growth As Tatta Joins
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Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
philippe
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
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Executive Views
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
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Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
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Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
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Executive Views
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
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Executive Views
Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership
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Executive Views
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
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Executive Views
Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg
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Executive Views
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
laura
Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
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Executive Views
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
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Executive Views
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
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Executive Views
Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
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Executive Views
Advertisers Want Agility & Insight: Meredith’s Borsa
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Executive Views
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
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Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
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Executive Views
In Personalization, Give A Little Respect: Comcast’s Marcus
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Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
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Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
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Executive Views
Brands Coming Back To News: Horizon’s Koenigsberg
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Executive Views
Contextual Targeting Emerging Quickly: Oracle’s Hulst
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Executive Views
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
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Executive Views
“News Is Brand-Safe:” UM Worldwide’s Lowcock
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Executive Views
Univision Joins Nielsen’s Addressable TV Beta
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Executive Views
In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
aaron
Executive Views
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
dan
Executive Views
“Embrace Agility,” WarnerMedia’s Aversano Advises
Verizon Media Tools Up For Interactive Future: Markman
Executive Views
Verizon Media Tools Up For Interactive Future: Markman
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Executive Views
Video Ads Are Coming Back: Innovid’s Chalozin
jakob
Executive Views
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
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Executive Views
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
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Executive Views
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
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Executive Views
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
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Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
Companies in Viewpoints 861