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Executive Views
Context Is Rebooted For CTV: IRIS.TV’s Hyden
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Executive Views
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
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Executive Views
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
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Executive Views
EDO’s Krim Helps Univision Advertisers Predict The Future
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
Executive Views
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
Executive Views
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
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Executive Views
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’
Executive Views
Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’
LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
Executive Views
LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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Executive Views
DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing
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Executive Views
You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard
At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
Executive Views
At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
Executive Views
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
Executive Views
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
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Executive Views
CTV Can Excel At Serving Diverse Viewers: Magnite Research
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
Executive Views
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Executive Views
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Executive Views
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
Executive Views
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Executive Views
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
Executive Views
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
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Executive Views
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Executive Views
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn
Executive Views
Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn
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Executive Views
Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
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Executive Views
Upfronts Are Upgraded & Here To Stay: Fox’s Falco
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
Executive Views
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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Executive Views
Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity
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Executive Views
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
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Executive Views
Havas’ Sedlarcik Goes Long On Short-Form Ads
IPO, SPAC, Sale, Private Equity:  Eight Execs’ Advice & Experience On Fundraising & The Exit Path
Executive Views
IPO, SPAC, Sale, Private Equity: Eight Execs’ Advice & Experience On Fundraising & The Exit Path
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
Executive Views
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
Executive Views
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
Executive Views
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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Executive Views
Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
MarlaJason
Executive Views
Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
Executive Views
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Executive Views
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
Executive Views
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
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Executive Views
Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
Executive Views
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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Executive Views
First-Party Privacy Is Paramount: InfoSum’s Wetzel
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Executive Views
Balance Performance & Responsibility: MediaMath’s Cordier
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Executive Views
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
How To Inject Creative Into Programmatic: Xaxis’ Lin
Executive Views
How To Inject Creative Into Programmatic: Xaxis’ Lin
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Executive Views
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
Executive Views
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
Executive Views
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
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Executive Views
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
Executive Views
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
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Executive Views
Bringing Addressable To Local TV: Premion’s Vilade
Valentino On Disney’s Diverse Digital Ad Future
Executive Views
Valentino On Disney’s Diverse Digital Ad Future
How OMD UK Re-Architected To Follow Light TV Viewers
Executive Views
How OMD UK Re-Architected To Follow Light TV Viewers
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
Executive Views
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
How CTV Is Evolving: XUMO’s Jerrold Son
Executive Views
How CTV Is Evolving: XUMO’s Jerrold Son
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
Executive Views
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Executive Views
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Executive Views
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
Executive Views
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Executive Views
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
Executive Views
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
Companies in Viewpoints 884