Market indicators

Executive Views

Beyond ’30’: Best Practice On Shorter Ads, From FreeWheel’s Rothwell

With broadcasters like Turner experimenting with shorter ad loads in order to improve...

By Robert Andrews

Most Consumers Don’t Want Mobile Convergence: Research

Young And Old Leaving TV, Radio, Papers For Internet: Research

UK Web Video Consumption Nearly Doubles, YouTube Gobbles Up Our Eyeballs: Research

UK SMS Still Booming – 2007 Forecast Revised Up After Bumper September: Report

US/Europe Tech Investment Gulf Widening: Report

UK Online Ad Sector Repeats 2006 Growth In This Year’s First Half Alone

Local Newspapers Cough Up More Data, Edge Toward Full Audits

Ofcom: Mobiles Eat Other Device Functions, But Mobile TV Take-Up Tiny

Beyond ’30’: Best Practice On Shorter Ads, From FreeWheel’s Rothwell

TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%

Videology Survey Finds Marketers’ Top Advanced TV Issues

Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero

Organic Traffic Is Stagnant, But Social Can Help, Adobe Research Finds

British News Sites Get Third Of Readers From U.S.; Motivation For Crossing Atlantic

Online TV Could Command 18 Percent Of Net Advertising By 2011: Report

Strongest-Ever Web Growth Fires U.K. Advertising Spend: Report

E-marketing read rates decline, Wednesday still rules

Shoppers ‘miss millions in online savings’

Youth 25% more likely to use internet

Shopping traffic from Google, MySpace balloons

Deal Or No Deal Bumps Up Premium SMS Revenue, Volume

Research: Video Topics Affect Ad Performance, Innovid Finds

Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

YuMe On Quest For Ad Receptivity Equation

BBC Research: Mobile Is Best Device To Reach Affluent Consumers

Facebook Popularity Surges Amongst UK Social Net Users

Complaints against web ads surge

Mobile TV Could Be Worth $6.6 Billion By 2011 – Report

Nearly Half Of Europeans Watch Web TV: Study

Businesses warned to wait for Second Life opportunities

Growth of site visits ‘slowing’

IPTV 2011: 1.5 Million UK Subscribers, 103 Million Worldwide – Reports

Global Music Sales To Fall 16 Percent By 2009, Digital To Blame: Report

All-singing devices are eating up MP3 player sales

Christmas content: ebooks boom, iOS uplift

Why France leads the IPTV world — but isn’t winning the race

Internet may soon beat TV as main source of national news

The world’s best paid content market? China, research says

YouTubers would flee video ads

Music sales boom but could slow

Google services begin to trump rivals

Social networks to boom while net spend ‘slows’?

Internet buoys UK marketing spend, says IPA

Print and broadcast beat net for trust

Companies in Market indicators 133