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Executive Views
Addressable Extends Ads’ National Reach: DISH’s Arrix
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Executive Views
True Data Makes Agencies ‘Thoughtful’: Proof’s Tran
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Executive Views
Samsung’s Scott Welcomes Vevo To TV Plus
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Executive Views
Vevo Finds Longer Viewing Sessions On Connected TV: Butler
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Executive Views
New Dawn For TV Upfronts: Amobee’s Smolin
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Executive Views
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
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Executive Views
OpenAP Wants More Publishers On Board, Davis Says
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Executive Views
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
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Executive Views
ACR Enables ‘One Media Truth’: Nielsen’s Rao
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Executive Views
Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett
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Executive Views
S4’s Sorrell Sees Growth In Digital After Latest M&A
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
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Executive Views
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
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Executive Views
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Brands Need More Creative Assets: BoA’s Paskalis
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Executive Views
TVbeat Pooling TV Companies’ Ad Inventory
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Executive Views
Netflix Is Not Sustainable: Gottlieb On Streaming Wars
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Executive Views
Irwin Gotlieb’s Take On the Streaming Wars
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
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Executive Views
Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud
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Executive Views
GroupM’s Thomas Frets About Total Video Measurement
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Executive Views
Nielsen Seeks Scale For Addressable TV Tech
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
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Executive Views
Fixed Fees Are Fairer: Beeswax’s Jones
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Executive Views
Roku Takes TV Sets & dataxu Overseas
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Executive Views
Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So
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Executive Views
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
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Executive Views
Diversity Inherent In Addressable TV: Finecast’s Harcus
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Executive Views
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
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Executive Views
West’s Last Acts At Sky: More Transparency & Industry Collaboration
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
Executive Views
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
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Executive Views
Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
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Executive Views
Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis
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Executive Views
Samsung Ads’ Scott Takes Outcome Promise To CES
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
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Executive Views
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
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Executive Views
Direct Relationships Keep Cookies Alive: News Corp’s Guenther
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Executive Views
WarnerMedia Focused On Unlocking National Addressability: Aversano
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Executive Views
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
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Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
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Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
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Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
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Executive Views
Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark
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Executive Views
Addressable TV Hitting Scale: 605’s Horner
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Executive Views
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
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Executive Views
Brands Need To Break Data Silos: LiveRamp’s Grammier
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Executive Views
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
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Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
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Executive Views
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
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Executive Views
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
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Executive Views
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
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Executive Views
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
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Executive Views
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark
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Executive Views
SAP’s Tillman Has Fun Finding Influencers Through TV
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Executive Views
WFA’s Loerke Is Up For The Fight With Tech Platforms
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Executive Views
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
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Executive Views
Twitter Is Where Brands Go Live: Maheu
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Executive Views
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
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Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
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Executive Views
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
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Executive Views
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
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