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Executive Views
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
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Executive Views
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark
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SAP’s Tillman Has Fun Finding Influencers Through TV
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WFA’s Loerke Is Up For The Fight With Tech Platforms
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Executive Views
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
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Executive Views
Twitter Is Where Brands Go Live: Maheu
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Executive Views
Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz
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Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
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Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
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OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
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Executive Views
Viewers Like Ads, But Not Too Often: Xandr Research
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Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
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Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says
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‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
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AI To Predict Ad Success From The Storyboard: 605’s Shirole
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‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus
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Executive Views
IPG’s Engelgau On Identity & People In Marketing
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Executive Views
Email Is Under-Used And Episodic: Epsilon’s Benyo
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Executive Views
OpenX’s Parsons On The Search For A New Cookie
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Local TV Will Go Impression-Based: WideOrbit’s Mathewson
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How Impressions Will Boost Local TV: WideOrbit’s Offeman
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Executive Views
Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger
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Executive Views
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
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Executive Views
OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers
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Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray
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Executive Views
FreeWheel’s Discovery Deal, Explained By GM Marcus
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Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
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Convergence Is Not What You Think It Is: Amobee’s Smolin
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Executive Views
Email Is The Key To Advertising: Merkle’s Leger
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IAB Will Step Up DC Data Lobbying, Moots FTC Oversight
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Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja
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Effectiveness Drives Ad Load: VAB’s Cunningham On TV
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Answers Can Be Ads: Quora’s Gullov-Singh
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Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
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After Identifiers, Will Brands Swap Customer Data? Acxiom’s Skinner Thinks So
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TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
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Executive Views
Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth
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First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
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‘Cuspers’ Straddle Gen-Z & Millennials: FullScreen’s Cushman
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Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
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Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
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How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca
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As Addressability Withers, Embrace Opt-In: PubMatic’s Goel
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Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton
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Hulu’s Pause Ads Lift Brands 68%: Helfand
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Reduce Exchanges To Boost Transparency: Jounce’s Kane
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Group Nine Media Seeks Brand-Content Integration: Kolb
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Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan
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TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
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Innovid Boosts DCO Creds With Herolens Acquisition: Eason
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OpenX ‘Tripling-Down’ On Demand Side: Leichman
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Supply Path Optimization Gives Control Back To Buyers: PubMatic’s Dozeman
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For Horizon, Attribution Is The Next Frontier
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Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
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Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
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‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
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Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner
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On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
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Next-Level Supply Optimization: Magna Global’s Fitzpatrick
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The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro
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Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year
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It’s About Time: Xandr’s Relevance Examines Consumer Attention
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Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
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After Transparency, Attention Needs Addressing: PubMatic’s Linville
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Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
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Executive Views
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
Companies in Executive Views 716