Unlocking CTV Ads: The Basement’s Maher
Executive Views
Unlocking CTV Ads: The Basement’s Maher
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Three Levels Of CTV Ad Optimization: Publica’s Antier
Executive Views
Three Levels Of CTV Ad Optimization: Publica’s Antier
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Executive Views
Finding The Value Of CTV: NitroC’s Doyle
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What GroupM Wants From Connected TV: Sweeney
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Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
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Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
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TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
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TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
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CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
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How CTV Economics Will Shake Out: Rob Norman
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How CTV Economics Will Shake Out: Rob Norman
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Incrementality Drives Uber’s Advertising Journey

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC ...

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Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
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CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey
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T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says
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Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
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DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
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The Evolution Of CTV Ad Measurement: InMobi’s Barthur
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‘The OTT Election’: SpotX’s Welch On Connected Campaigning
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Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
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IBM Bringing AI to Programmatic Ecosystem with New Partnerships
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IBM Bringing AI to Programmatic Ecosystem with New Partnerships
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L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
Executive Views
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
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TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

SAN JUAN, PR — The media business pendulum may now be around half-way between subscri...

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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
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Through M&A, MNTN Scales Into ‘Creative As A Subscription’
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Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
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How TV Measurement Is Evolving: Tremor’s Guenel
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How TV Measurement Is Evolving: Tremor’s Guenel
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TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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True[X]’s Gimbal Sale Fuses Location & Connected TV
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Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says
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Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says
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Unifying In The CTV Moment: Amobee’s Bamberger
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TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
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Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
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Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow

SAN JUAN, PR — After a few years in which many in the industry feared subscription me...

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Clean Rooms Need Connection: LiveRamp’s Clinger
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Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
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Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
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Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
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AI, Advertising & The Identity Era: IBM’s Bachstein
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Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
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Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
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Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
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Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
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How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
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How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
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After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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After Identity, Context Can Power Ads: News Corp’s Layser
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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

Some might say the marker of any great technology adoption is when the product fades ...

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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
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Beyond The 30: Roku Leans In To New Formats, Original Content
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Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
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TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
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How Apple Benefits From IDFA Change: Washington Post’s Albergotti
By Robert Andrews  
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Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
By Robert Andrews  
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Apple Delays IDFA to Relief of the Advertising Business
By Robert Andrews  
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Executive Views
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
By Robert Andrews  
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Better Planning Needed For Connected TV Ads: Kantar’s Tillou
By Robert Andrews  
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Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
By Robert Andrews  
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Context Fuels Brand Suitability: ZEFR’s Nicol
By Robert Andrews  
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Close The CTV Loop With Outcome Data: LoopMe’s Upstone
By Robert Andrews  
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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

MARCO ISLAND, FL — In the new era of TV ad attribution, the key to the kingdom is a r...

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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
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Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
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Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
By Robert Andrews  
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Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
By Robert Andrews  
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Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher
By Robert Andrews  
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Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
By Robert Andrews  
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Pluto TV Hopes to Benefit from Header Bidding
By Robert Andrews  
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
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Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
By Robert Andrews  
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
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How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
By Robert Andrews  
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Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
By Robert Andrews  
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Best Buy Runs Faster To The Clean Room: Mark Heitke

LAS VEGAS — Can electronics retailer Best Buy help tech firms like Samsung and Google...

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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
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GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms
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Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney
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During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
By Robert Andrews  
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SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
By Robert Andrews  
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Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo
By Robert Andrews  
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Standard Media Index Has Roadmap for Growth As Tatta Joins
By Robert Andrews  
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Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
By Robert Andrews  
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
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Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
By Robert Andrews  
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New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
By Robert Andrews  
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Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
By Robert Andrews  
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Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon

LONDON, UK — The great thing about connected TV ads is being able to target the...

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
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Software Can Sooth Complexity In Modern TV Ads: Realytics
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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
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The Joys Of TV Complexity: CBS’ Subramanyam
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In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
By Robert Andrews  
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Cisco’s WebEx Swings Toward Remote TV Participation
By Robert Andrews  
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Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
By Robert Andrews  
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Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership
By Robert Andrews  
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Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
By Robert Andrews  
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Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg
By Robert Andrews  
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Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
By Robert Andrews  
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COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
By Robert Andrews  
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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

LONDON, UK — Incremental software releases aren’t always considered the sexiest...

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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown
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Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
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‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
By Robert Andrews  
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Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
By Robert Andrews  
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