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Executive Views
Univision Joins Nielsen’s Addressable TV Beta
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Executive Views
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
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Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
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Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
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Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
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Executive Views
Pandemic Response Requires Agility: Cadent’s Troiano
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Executive Views
In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
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Executive Views
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
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Executive Views
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
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Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
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Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
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Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
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Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
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Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
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Executive Views
Personalization is Paramount During Pandemic: Xandr’s Jason Brown
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Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
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Executive Views
Digital Will Accelerate Through V-Shaped Recession: Sorrell
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Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
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Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
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Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
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Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
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Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
Kara Swisher
Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
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Executive Views
The Quest For Common Measurement: Amobee’s Schleider
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Executive Views
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
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Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
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Executive Views
Lotame’s Yeung Seeks Open Framework After Cookies
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Executive Views
How Virus Will Hit Ad Spending: SMI’s Fennessey
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Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
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Executive Views
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
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Executive Views
Re-Think Ad Supply From The Source: MediaMath’s Steinberg
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Executive Views
Streaming Wars Heat Up: FOX to Acquire Tubi for $440 Million
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Executive Views
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
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Executive Views
Xandr’s Paley Mulls Life After Cookies
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Executive Views
Addressable TV Is Going National: Beet Retreat Panel
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Executive Views
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
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Executive Views
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
Chris Curley
Executive Views
Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
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Executive Views
After The Binge, AVOD Can Shine: Tubi’s Rotblat
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Executive Views
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
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Executive Views
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
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Executive Views
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
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Executive Views
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
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Executive Views
In Crumbling Cookies, An Opportunity: LiveRamp’s Harkins
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Executive Views
Many Agencies Still Have Media Silos: Amobee’s Smolin
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Executive Views
Context Is King: ZEFR’s Raddon On Video Brand Suitability
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Executive Views
Adcuratio’s Narasimhan On Connecting Ad Spots
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Executive Views
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
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Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
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Executive Views
Streaming Wars Heat Up as Xumo is Sold to Comcast
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Executive Views
Addressable Scale Is Growing: LiveRamp’s Prasad
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Executive Views
Strength In Offline & TV: Experian’s Danaher
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Executive Views
Interoperability Is Key: VideoAmp’s Levine
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Executive Views
Blockchain Can Ease Connected TV Ad Tax: Manningham
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Executive Views
Local OTT Ads Too Complex: ZypMedia’s Haslam
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Executive Views
Xandr Goes To Mexico: Paley On LatAm Expansion
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Executive Views
Balancing ACR & CCPA: Samba TV’s Ackerman
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Executive Views
More Measurement Is Coming: Spectrum Reach’s Norris
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Executive Views
Linear TV Is Going Addressable & National: Comscore’s Hinnant
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Executive Views
TVbeat Coming To America, Farazin Says
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Executive Views
Making Ad Buying Easier: DISH’s Robertson
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Executive Views
Tubi’s Rotblat Confident In AVOD Service’s Catalog
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Executive Views
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
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Executive Views
Overcoming Concern On Viewer Data Sharing: 605’s Horner
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Executive Views
What Comes After Cookies? Teads’ Daily Examines
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Executive Views
Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno
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