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Executive Views
Balancing ACR & CCPA: Samba TV’s Ackerman
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Executive Views
More Measurement Is Coming: Spectrum Reach’s Norris
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Executive Views
Linear TV Is Going Addressable & National: Comscore’s Hinnant
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Executive Views
TVbeat Coming To America, Farazin Says
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Executive Views
Making Ad Buying Easier: DISH’s Robertson
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Executive Views
Tubi’s Rotblat Confident In AVOD Service’s Catalog
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Executive Views
SVOD Will Make Ads More Valuable: ViacomCBS’ Zilberbrand
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Executive Views
Overcoming Concern On Viewer Data Sharing: 605’s Horner
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Executive Views
What Comes After Cookies? Teads’ Daily Examines
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Executive Views
Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno
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Executive Views
Addressable Extends Ads’ National Reach: DISH’s Arrix
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Executive Views
True Data Makes Agencies ‘Thoughtful’: Proof’s Tran
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Executive Views
Samsung’s Scott Welcomes Vevo To TV Plus
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Executive Views
Vevo Finds Longer Viewing Sessions On Connected TV: Butler
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Executive Views
New Dawn For TV Upfronts: Amobee’s Smolin
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Executive Views
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
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Executive Views
Television Transformation Will Be Driven by Consumer Experience, 605’s Levine
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Executive Views
Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says
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Executive Views
ACR Enables ‘One Media Truth’: Nielsen’s Rao
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Executive Views
Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett
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Executive Views
S4’s Sorrell Sees Growth In Digital After Latest M&A
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
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Executive Views
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
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Executive Views
TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis
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Executive Views
How HBO Max Is Finding Its UX: WarnerMedia’s Toeman
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Executive Views
Xumo In Advanced Talks for Sale to Comcast, report
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Executive Views
TVbeat Pooling TV Companies’ Ad Inventory
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Executive Views
Irwin Gotlieb’s Take On the Streaming Wars
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Executive Views
Netflix Is Not Sustainable: Gottlieb On Streaming Wars
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
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Executive Views
Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud
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Executive Views
GroupM’s Thomas Frets About Total Video Measurement
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Executive Views
Advanced TV Brings All Hands To The Pump: Finecast’s Caxton
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Executive Views
Samba TV Ready For Big European Splash In 2020
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Executive Views
Fixed Fees Are Fairer: Beeswax’s Jones
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Executive Views
Roku Takes TV Sets & dataxu Overseas
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Executive Views
Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So
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Executive Views
Nielsen’s O’Grady Relishes Simpler Overseas Ecology
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Executive Views
Diversity Inherent In Addressable TV: Finecast’s Harcus
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Executive Views
Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR
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Executive Views
From ‘Negative Reach’ To Positive Results: PHD’s Koziarski
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Executive Views
Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”
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Executive Views
Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
Cara Lewis
Executive Views
Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis
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Executive Views
Samsung Ads’ Scott Takes Outcome Promise To CES
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Executive Views
The Marriage Of Digital & TV: Spectrum Reach’s Norris
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
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Executive Views
TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine
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Executive Views
Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand
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Executive Views
Direct Relationships Keep Cookies Alive: News Corp’s Guenther
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Executive Views
WarnerMedia Focused On Unlocking National Addressability: Aversano
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Executive Views
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
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Executive Views
I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television
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Executive Views
Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss
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Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
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Executive Views
Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver
Joanna-Allison
Executive Views
LiveRamp’s Metcalfe Entices MVPDs To The Audience-Buying Future
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Executive Views
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
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Executive Views
Brands Need To Break Data Silos: LiveRamp’s Grammier
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Executive Views
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
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Executive Views
TV Companies Partnering Better With Agencies: Amobee’s Smolin
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Executive Views
TV Companies Uniting Against Duopoly: OpenAP’s Levy
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Executive Views
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
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Executive Views
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
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Executive Views
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
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