Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Executive Views
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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Samsung Scales Up Ad-Buying With DSP, PMP
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Samsung Scales Up Ad-Buying With DSP, PMP
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Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
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Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
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30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
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30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
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TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
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TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
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Toward Programmatic TV: Roku’s Parampath
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Toward Programmatic TV: Roku’s Parampath
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Incrementality Drives Uber’s Advertising Journey

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC ...

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Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
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CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey
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T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says
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Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
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Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
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Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
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National Addressable Is A Game-Changer: ViacomCBS’ Dean
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How To Drive CTV Ad Growth: Sling TV’s Tint
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Where Addressable TV Fits In: Dentsu’s Stockton
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No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad
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COVID-19 Has Changed Business Forever: Dentsu’s Naryani
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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

SAN JUAN, PR — The media business pendulum may now be around half-way between subscri...

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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
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Through M&A, MNTN Scales Into ‘Creative As A Subscription’
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Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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A+E’s Montenes Puts People At The Heart Of Advanced TV
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Radio Has Been Rebooted: Entercom’s Foss
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First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow

SAN JUAN, PR — After a few years in which many in the industry feared subscription me...

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Clean Rooms Need Connection: LiveRamp’s Clinger
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Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
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Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
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Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
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History Creates Context: Magnite’s Kershaw On Life After Identifiers
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
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Fixed Fees Are Fairer: Beeswax’s Jones
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Fixed Fees Are Fairer: Beeswax’s Jones
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FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

Some might say the marker of any great technology adoption is when the product fades ...

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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
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Beyond The 30: Roku Leans In To New Formats, Original Content
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Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
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TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
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Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

MARCO ISLAND, FL — In the new era of TV ad attribution, the key to the kingdom is a r...

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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
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Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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CTV Becoming Mostly Programmatic: GroupM’s Moore
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Best Buy Runs Faster To The Clean Room: Mark Heitke

LAS VEGAS — Can electronics retailer Best Buy help tech firms like Samsung and Google...

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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
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GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms
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Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney
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Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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Video Outcomes Can Be Measured: 360i’s Rozen
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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
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Look Local, Go Granular: How Carat Finds Audiences
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Look Local, Go Granular: How Carat Finds Audiences
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OpenAP 2021: Cross-Platform Identity, Davis Says
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Keep Calm & Advertise On: VAB’s Cunningham
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Keep Calm & Advertise On: VAB’s Cunningham
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Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon

LONDON, UK — The great thing about connected TV ads is being able to target the...

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
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Software Can Sooth Complexity In Modern TV Ads: Realytics
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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
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The Joys Of TV Complexity: CBS’ Subramanyam
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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Tubi Extends Past “Programmatic First” as Business Builds
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Tubi Extends Past “Programmatic First” as Business Builds
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TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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Identity Graphs Will Improve Ads: DISH’s Bokhari
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GroupM’s Brown Wants Verified CTV Data
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GroupM’s Brown Wants Verified CTV Data
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Linear TV Still Works: FOX Sports’ Donnelly
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Linear TV Still Works: FOX Sports’ Donnelly
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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

LONDON, UK — Incremental software releases aren’t always considered the sexiest...

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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown
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Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
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Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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