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Executive Views
Advertisers Want Agility & Insight: Meredith’s Borsa
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Executive Views
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
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Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
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Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
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Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
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Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
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Executive Views
Semantics & Suitability Bring Brands Back To News: CNN’s Cook
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Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
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Executive Views
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
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Executive Views
“News Is Brand-Safe:” UM Worldwide’s Lowcock
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Executive Views
Univision Joins Nielsen’s Addressable TV Beta
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Executive Views
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
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Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
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Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
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Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
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Executive Views
Pandemic Response Requires Agility: Cadent’s Troiano
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Executive Views
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
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Executive Views
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
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Executive Views
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
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Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
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Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
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Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
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Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
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Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
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Executive Views
Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
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Executive Views
Don’t Block News, Get More Granular: IAS’ Utzschneider
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Executive Views
Digital Will Accelerate Through V-Shaped Recession: Sorrell
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Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
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Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
monty
Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
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Executive Views
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
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Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
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Executive Views
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
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Executive Views
A+E Networks Seeks TV Attribution Next-Gen: Heftman
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Executive Views
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
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Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
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Executive Views
Lotame’s Yeung Seeks Open Framework After Cookies
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Executive Views
How Virus Will Hit Ad Spending: SMI’s Fennessey
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Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
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Executive Views
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
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Executive Views
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
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Executive Views
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
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Executive Views
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
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Executive Views
Xandr’s Paley Mulls Life After Cookies
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Executive Views
Addressable TV Is Going National: Beet Retreat Panel
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Executive Views
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
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Executive Views
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
Chris Curley
Executive Views
Addressable Pipes Are In Place But Slow & Complex: Beet Retreat Panel
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Executive Views
Local TV Ads Must Be Easier To Buy: WideOrbit’s Mathewson
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Executive Views
Samsung Ads Explores Mobile-TV Ad Connection: Scott
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Executive Views
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
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Executive Views
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
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Executive Views
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
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Executive Views
In Crumbling Cookies, An Opportunity: LiveRamp’s Harkins
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Executive Views
Many Agencies Still Have Media Silos: Amobee’s Smolin
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Executive Views
Context Is King: ZEFR’s Raddon On Video Brand Suitability
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Executive Views
Inside The Mouse’s Data House, With Disney’s McGraw
Tal-Chalozin
Executive Views
Plug Connected TV’s Knowledge Gap: Innovid’s Chalozin
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Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
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Executive Views
Streaming Wars Heat Up as Xumo is Sold to Comcast
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Executive Views
Addressable Scale Is Growing: LiveRamp’s Prasad
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Executive Views
Strength In Offline & TV: Experian’s Danaher
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Executive Views
Interoperability Is Key: VideoAmp’s Levine
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Executive Views
Blockchain Can Ease Connected TV Ad Tax: Manningham
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Executive Views
Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’
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Executive Views
Six Steps To Converged Ads: 4C’s Gupta
Companies in Executive Views 716