‘We’re Here To Play’: TransUnion Favors Integration In TV Foray
Executive Views
‘We’re Here To Play’: TransUnion Favors Integration In TV Foray
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IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite
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Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
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How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
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How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
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LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing
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You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard
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Kargo’s Harry Kargman Aims To Disrupt CTV Landscape With Innovative Ad Formats

In 2003, Harry Kargman founded Kargo, a company developing creative ad formats for mo...

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GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies
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NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
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WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
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HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising
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The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
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The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
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In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
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In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
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Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
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IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Snowflake’s Stratton Puts Ad Data Processes In The Cloud
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Snowflake’s Stratton Puts Ad Data Processes In The Cloud
By Robert Andrews  
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Hold The Door Open: Albertsons’ Argyilan On Female Media Leadership

How does the woman leading a big new business line for one of the US’ largest r...

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The Future of Advertising: Data And Automation Take Center Stage For Operative’s Tatta
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Making Work Work For Women: PubMatic’s CMO On Leadership And Sustainability
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Curiosity, Trust & Understanding Are Integral To Leadership: IAS’ Martinez
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Post-Programmatic Publishers Need Platform Choice: Operative’s Van Kirk
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Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman
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Kasha Cacy On Engine Group’s Perpetual Diversity Machine
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Kasha Cacy On Engine Group’s Perpetual Diversity Machine
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Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
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Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
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Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
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Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
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Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
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Upfronts Are Upgraded & Here To Stay: Fox’s Falco
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IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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Affinity Solutions CEO: How Purchase Data Can Fuel The Media Ecosystem

If any data can help truly attribute the effectiveness of media spend, it is consumer...

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Retail Media Is Going Omni-Channel: Criteo’s Gleason
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Retailer’s Best Friend? Pinterest Aims To Rekindle The Joy Of Shopping In The Digital Bazaar
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Retail Media Go Beyond Revenue, To Customer Connection: Criteo’s Smith
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Challenger Brands Can Thrive In Retail Media Landscape: Shipt’s Jagdeep Wadhwani
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TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
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TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
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What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
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What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
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From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
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From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
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Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
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Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
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Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
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The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
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The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
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GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
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IRIS.TV’s Garthwaite Re-Imagines Transparency For Streaming TV

SAN JUAN, PR — When you don’t have the raw materials, you need to mine a differ...

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Horizon Media’s McElhinney On The New Dawn Of Data In The Agency
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Havas Launching Attention Metric In Time For Upfronts
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Incrementality Drives Uber’s Advertising Journey
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Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
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Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
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Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
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NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
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NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
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NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
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NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
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Ford’s Roadmap To Safety & Diversity: Marketer Skiko
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Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
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‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
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‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
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Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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Tubi Goes On Growing, Plans More Sport: Fitch

SAN JUAN, Puerto Rico — After a year in which it created a FIFA World Cup FAST channe...

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Keep It Simple: How MadHive Welcomes Local Advertisers To CTV
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OpenX Goes Net-Zero And Gets Closer To Publishers
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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV
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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor
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AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor
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#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
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Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
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Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
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AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek
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Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath
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Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
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The Big Screen Is Back: Madhive’s Dumont Sees TV Rising

SAN JUAN, PR — For a while, it looked like the future of media was in the palm of you...

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The Multi-Currency World Is Really Here: Mediahub’s Piner
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Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road
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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
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Clean Rooms Need Connection: LiveRamp’s Clinger
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AI Helps Brands Re-Focus On Creative: IBM’s Redmond
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AI Helps Brands Re-Focus On Creative: IBM’s Redmond
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Vevo Partners Up To Make IP The New Prime-Time: Christensen
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Local TV Is Alive With Value: MadHive’s Helfgott
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Local TV Is Alive With Value: MadHive’s Helfgott
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Local TV Is Alive With Value: MadHive’s Helfgott
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Local TV Is Alive With Value: MadHive’s Helfgott
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CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
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CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
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Valentino On Disney’s Diverse Digital Ad Future
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Valentino On Disney’s Diverse Digital Ad Future
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How OMD UK Re-Architected To Follow Light TV Viewers
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How OMD UK Re-Architected To Follow Light TV Viewers
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The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
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The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
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Simulmedia’s Morgan On 2023 Macro Media Shifts

SAN JUAN, Puerto Rico — Legal papers filed in Washington, DC, may feel like million m...

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Take Control & Get Sustainable: Index Exchange’s Goode
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Relevance Remains In A World With Less Identity: Bayer’s Gelb
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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
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WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
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Canoe Turns Up The Heat On Linear Addressable: Pizzurro
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Canoe Turns Up The Heat On Linear Addressable: Pizzurro
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‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles
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Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
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This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
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Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
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Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
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TV Ad Volumes Are Exploding: Comcast’s Nunn
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TV Ad Volumes Are Exploding: Comcast’s Nunn
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Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari

LAS VEGAS — Respective privacy imperatives is just a first-order effect of the new ca...

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Ecosystem Enhancements On Clinger’s Beet Retreat Agenda
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Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
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Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
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Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
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Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
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Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
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