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Executive Views
Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
Executive Views
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
How Identity Turns CVS From Pharmacy To Publisher: de Greve
Executive Views
How Identity Turns CVS From Pharmacy To Publisher: de Greve
Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
Executive Views
Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Executive Views
Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
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Executive Views
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
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Executive Views
National Addressable Is A Game-Changer: ViacomCBS’ Dean
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Executive Views
How To Drive CTV Ad Growth: Sling TV’s Tint
With Quibi Shows, Roku Goes Long On Short-Form AVOD
Executive Views
With Quibi Shows, Roku Goes Long On Short-Form AVOD
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Executive Views
Audio’s Performance Era Is Upon Us: Horizon’s Russo
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Executive Views
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
Executive Views
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
Executive Views
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Executive Views
Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Executive Views
Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Executive Views
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
“AI is  Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
Executive Views
“AI is Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
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Executive Views
Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says
Brands Want To Close The Loop On Outcomes: Wenda Millard
Executive Views
Brands Want To Close The Loop On Outcomes: Wenda Millard
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Executive Views
History Creates Context: Magnite’s Kershaw On Life After Identifiers
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
Executive Views
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
Executive Views
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Executive Views
Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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Executive Views
National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
Executive Views
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
Executive Views
Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
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Executive Views
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
Executive Views
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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Executive Views
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
Executive Views
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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Executive Views
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
Executive Views
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Executive Views
Nielsen’s New Roadmap For Unifying Media Measurement Explained
Addressable TV Gets Real In 2021: Magna Global’s Anson
Executive Views
Addressable TV Gets Real In 2021: Magna Global’s Anson
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
Executive Views
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
Executive Views
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
Executive Views
Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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Executive Views
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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Executive Views
The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
Executive Views
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
Executive Views
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
Executive Views
Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
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Executive Views
How New York Interconnect Serves The Big Apple On A Plate
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Executive Views
Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Executive Views
Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
Executive Views
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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Executive Views
Video Outcomes Can Be Measured: 360i’s Rozen
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
Executive Views
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
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Executive Views
There Will Be No Single Cookie Replacement: Innovid’s Hogue
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Executive Views
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Blockgraph Spreads Its Wings: More Partners, Manningham Says
Executive Views
Blockgraph Spreads Its Wings: More Partners, Manningham Says
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
Executive Views
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Executive Views
Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
DSP’s Need Full Transparency: Simpli.fi’s Prioleau
Executive Views
DSP’s Need Full Transparency: Simpli.fi’s Prioleau
Tubi Extends Past “Programmatic First” as Business Builds
Executive Views
Tubi Extends Past “Programmatic First” as Business Builds
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
Executive Views
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Executive Views
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Mapping The Graph: Simpli.fi’s Harrison On Identity
Executive Views
Mapping The Graph: Simpli.fi’s Harrison On Identity
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Executive Views
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Unlocking CTV Ads: The Basement’s Maher
Executive Views
Unlocking CTV Ads: The Basement’s Maher
Three Levels Of CTV Ad Optimization: Publica’s Antier
Executive Views
Three Levels Of CTV Ad Optimization: Publica’s Antier
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Executive Views
Finding The Value Of CTV: NitroC’s Doyle
How CTV Is Different In Europe: Xandr’s Soucaret
Executive Views
How CTV Is Different In Europe: Xandr’s Soucaret
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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
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