TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar
Executive Views
TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar
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Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
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Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
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CTV Reaches Diverse Audiences: Fox’s Sherriff
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CTV Reaches Diverse Audiences: Fox’s Sherriff
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How Data Latency Impacts Outcomes: TVSquared’s Hindlian
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How Data Latency Impacts Outcomes: TVSquared’s Hindlian
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Drop The Egos & Lower The Walls: TVSquared’s Kinsella Says Software Can Solve A Measurement Mess
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MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
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MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
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Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone
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Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone
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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
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Incrementality Drives Uber’s Advertising Journey

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC ...

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Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
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CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey
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T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says
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Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
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The New Laws Of The Attention Economy: OMD’s Hanson
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Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
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Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
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Executive Views
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
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‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
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‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
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Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
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Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
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What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
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What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
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Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
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Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

SAN JUAN, PR — The media business pendulum may now be around half-way between subscri...

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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
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Through M&A, MNTN Scales Into ‘Creative As A Subscription’
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Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
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IAS CEO Utzschneider Welcomes 2022 With New “Context”
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IAS CEO Utzschneider Welcomes 2022 With New “Context”
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A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
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A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
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Addressability Is Going Up The Funnel: Ampersand’s Barnet
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From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse
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Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
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Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
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Solving Identity’s Black Holes: OpenAP’s Levy
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Solving Identity’s Black Holes: OpenAP’s Levy
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Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble
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Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin
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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow

SAN JUAN, PR — After a few years in which many in the industry feared subscription me...

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Clean Rooms Need Connection: LiveRamp’s Clinger
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Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
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Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
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Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
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Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
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Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
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Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
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Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
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‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
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Horizon’s Campanelli Sees New Dawn For Media Measurement
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‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
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‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
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Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge
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UK Addressable TV Dynamic & Growing: GroupM’s Thomas
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UK Addressable TV Dynamic & Growing: GroupM’s Thomas
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Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
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Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

Some might say the marker of any great technology adoption is when the product fades ...

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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
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Beyond The 30: Roku Leans In To New Formats, Original Content
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Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
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TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
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OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
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Privacy Depends On Data Security: Comcast’s Midha
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Privacy Depends On Data Security: Comcast’s Midha
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UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
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UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
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Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
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Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
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Context Is Rebooted For CTV: IRIS.TV’s Hyden
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Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
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Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
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EDO’s Krim Helps Univision Advertisers Predict The Future
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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

MARCO ISLAND, FL — In the new era of TV ad attribution, the key to the kingdom is a r...

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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
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Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
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IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite
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Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
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How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
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How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
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LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing
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You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard
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At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
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At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
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Best Buy Runs Faster To The Clean Room: Mark Heitke

LAS VEGAS — Can electronics retailer Best Buy help tech firms like Samsung and Google...

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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
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GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms
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Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney
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In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
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In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
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Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
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IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Snowflake’s Stratton Puts Ad Data Processes In The Cloud
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Snowflake’s Stratton Puts Ad Data Processes In The Cloud
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How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
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How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
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Executive Views

Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon

LONDON, UK — The great thing about connected TV ads is being able to target the...

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
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Software Can Sooth Complexity In Modern TV Ads: Realytics
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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
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The Joys Of TV Complexity: CBS’ Subramanyam
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Kasha Cacy On Engine Group’s Perpetual Diversity Machine
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Kasha Cacy On Engine Group’s Perpetual Diversity Machine
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Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
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Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
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Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
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Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
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Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
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Upfronts Are Upgraded & Here To Stay: Fox’s Falco
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IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity
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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

LONDON, UK — Incremental software releases aren’t always considered the sexiest...

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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown
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Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
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What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
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What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
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From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
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From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
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