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Executive Views
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
By Robert Andrews  
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Executive Views
Can Half The Ads Bring Twice The Value? BBC Thinks So
By Robert Andrews  
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Executive Views
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
By Robert Andrews  
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Executive Views
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
By Robert Andrews  
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Executive Views
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
By Robert Andrews  
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Sorrell Sets WPP Target Of 45 Percent Digital Revenue
By Robert Andrews  
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Executive Views
Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks
By Robert Andrews  
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
Executive Views
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
By Robert Andrews  
Executive Views

Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV

SAN JUAN, Puerto Rico – In a media world known for being fragmented, companies ...

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Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore
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LiveRamp’s Howe Evangalizes On The Road To Addressable Media
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Don’t Wait For Standards: LiveRamp’s Clinger Urges Clean Room Interoperability Now
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Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley
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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
By Robert Andrews  
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Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
By Robert Andrews  
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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
By Robert Andrews  
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Executive Views
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
By Robert Andrews  
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Executive Views
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
By Robert Andrews  
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Executive Views
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
By Robert Andrews  
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Executive Views
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
By Robert Andrews  
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‘Twitch’ Set To Boom With Xbox Tie-Up, iOS Software
By Robert Andrews  
Executive Views

Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration

SAN JUAN, PR — After a year that has seen intense chatter about new data “clean...

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Back To The Future: Xumo’s Condon On FAST’s TV Time Machine
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SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
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Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media
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Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg
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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
By Robert Andrews  
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Executive Views
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
By Robert Andrews  
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Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
By Robert Andrews  
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Executive Views
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
By Robert Andrews  
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Executive Views
Mobile Ad Net InMobi Considering Its Video Options
By Robert Andrews  
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Executive Views
Flite CEO Price: Hot Trend Advertises To Individual Customers
By Robert Andrews  
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Executive Views
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
By Robert Andrews  
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Executive Views
‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned
By Robert Andrews  
Executive Views

Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith

MARCO ISLAND, FL — In a season when “influencers” are facing a backlash a...

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This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
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OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
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TV Viewers Mull Switching From Subs To Spots: Magnite Research
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Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix
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Videology’s Jamboretz: Video Ad Tech Consolidation Looming
By Robert Andrews  
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Outbrain Serves Content Marketers In To Editorial Stream
By Robert Andrews  
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Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
By Robert Andrews  
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In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere
By Robert Andrews  
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GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content
By Robert Andrews  
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“Angry Birds” is One of the Biggest Video Channels “On Planet”
By Robert Andrews  
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How Machinima And Ridley Scott Are ‘Incubating’ Digital Sci-Fi
By Robert Andrews  
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Executive Views
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
By Robert Andrews  
Executive Views

TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes

Warner Bros Discovery, Paramount and TelevisaUnivision were just the start. Ad-tech p...

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Context Levels The Playing Field: Index Exchange’s Barash
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Kargo Acquires Video Ad Server VideoByte
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For T-Mobile, The New Mobile Advertising Is In-Car
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Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
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Data-Hungry Mail Online Mulls Original-Video Move
By Robert Andrews  
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Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
By Robert Andrews  
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Executive Views
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
By Robert Andrews  
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MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
By Robert Andrews  
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Executive Views
zeebox’s Next Step: Social TV For Time Shifters
By Robert Andrews  
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FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
By Robert Andrews  
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Nielsen Poring Over First International TV Tracking Data
By Robert Andrews  
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Reuters Digitizing Its Long Tail To License To Marketers
By Robert Andrews  
Executive Views

Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity

MARCO ISLAND, FL — As with many afflictions, the first step to a solution is admittin...

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IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
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How To Harness The Evolution Of Clean Rooms: Habu’s Stratton
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Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale
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Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration
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Tweet Of The Week: @CliveAndrews On ‘Content’
Conference reports
Tweet Of The Week: @CliveAndrews On ‘Content’
By Robert Andrews  
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
Executive Views
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
By Robert Andrews  
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
Company strategy
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
By Robert Andrews  
Tweet Of The Week: Spotify’s Daniel Ek On… Life
Company strategy
Tweet Of The Week: Spotify’s Daniel Ek On… Life
By Robert Andrews  
Tweet Of The Week: Mirror.co.uk’s Matt Kelly On The Bonfire Of The Search Engines
Company strategy
Tweet Of The Week: Mirror.co.uk’s Matt Kelly On The Bonfire Of The Search Engines
By Robert Andrews  
Tweet Of The Week: Gordon Brown On Why #WeLoveTheNHS
Executive Views
Tweet Of The Week: Gordon Brown On Why #WeLoveTheNHS
By Robert Andrews  
Tweet Of The Week: Pirate Bay’s Peter Sunde Besieged By Lawsuits
Company strategy
Tweet Of The Week: Pirate Bay’s Peter Sunde Besieged By Lawsuits
By Robert Andrews  
Tweet Of The Week: Suw Charman On Teenage Kicks
Executive Views
Tweet Of The Week: Suw Charman On Teenage Kicks
By Robert Andrews  
Executive Views

Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney

LAS VEGAS — For a platform that majors on interior-design photography, there are a gr...

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Clean Rooms Move The Needle Without Moving Data: Fox’s Sherriff
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Innovation & Ownership: Data Clean Room Trends, From Habu’s Kilmartin
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Moving Beyond 2022 Challenges Through Conversation: Index Exchange’s Goode
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Vevo Re-Invents Music TV With Huge Streaming Footprint
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Company strategy
Tweet Of The Week: Benedict Evans On 4iP
By Robert Andrews  
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
Executive Views
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
By Robert Andrews  
Forecast 2009: Digital Leaders Share Their Predictions; What’s Yours?
Executive Views
Forecast 2009: Digital Leaders Share Their Predictions; What’s Yours?
By Robert Andrews  
New Media Resolutions #7: Dana Dunne, CEO, AOL Europe
Company strategy
New Media Resolutions #7: Dana Dunne, CEO, AOL Europe
By Robert Andrews  
New Media Resolutions #6: Anthony Rose, Controller, Vision & Online, BBC
Company strategy
New Media Resolutions #6: Anthony Rose, Controller, Vision & Online, BBC
By Robert Andrews  
New Media Resolutions #5: Ben Drury, CEO, 7Digital
Company strategy
New Media Resolutions #5: Ben Drury, CEO, 7Digital
By Robert Andrews  
New Media Resolutions #4: Rory Cellan-Jones, Technology Correspondent, BBC News
Company strategy
New Media Resolutions #4: Rory Cellan-Jones, Technology Correspondent, BBC News
By Robert Andrews  
New Media Resolutions #2: Mark Rock, CEO, BestBefore Media
Company strategy
New Media Resolutions #2: Mark Rock, CEO, BestBefore Media
By Robert Andrews  
Executive Views

The Joys Of TV Complexity: CBS’ Subramanyam

LONDON, UK — In a world of new streaming TV services and video apps, typical executiv...

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Executive Views
Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
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Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
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RTL AdAlliance Rolling Up ‘Total Video’ Services
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How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
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