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Executive Views
NowThisNews Squeezes Short Video News, Ads In To Social Nets
By Robert Andrews  
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Time Inc. Readies Spin-off as Video Moves Front and Center
By Robert Andrews  
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Dailymotion Set To Add Third-Party Data For Ad Sales
By Robert Andrews  
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Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’
By Robert Andrews  
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Executive Views
Vimeo On-Demand Seeing Downloads Across The Board
By Robert Andrews  
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Vimeo Pro Upgrade Readies Creatives For 4K Future
By Robert Andrews  
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Executive Views
Eyeview Targets Mobile And Global For Personalized-Ad Growth
By Robert Andrews  
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Executive Views
ABC News’ Vance: Video Comes Out To Play At Night On Tablets
By Robert Andrews  
Executive Views

Through M&A, MNTN Scales Into ‘Creative As A Subscription’

SAN JUAN, PR — With tools in their hands to build, buy and target ads, a new generati...

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Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
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Back To The Future: Xumo’s Condon On FAST’s TV Time Machine
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SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
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Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media
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TouchCast Courts News Publishers With Desktop Video Suite
By Robert Andrews  
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Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan
By Robert Andrews  
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SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic
By Robert Andrews  
Lenovo Sees Creative Efficiencies In Programmatic Ads
Executive Views
Lenovo Sees Creative Efficiencies In Programmatic Ads
By Robert Andrews  
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Executive Views
Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)
By Robert Andrews  
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‘Beamr’ Touts Dramatic Video Compression Process
By Robert Andrews  
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Executive Views
IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room
By Robert Andrews  
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Executive Views
Level 3’s Taylor: Online Is An Imperfect World
By Robert Andrews  
Executive Views

Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences

SAN JUAN, PR — If your flashy TV ad aired during the Super Bowl, but half the country...

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Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
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This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
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OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
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TV Viewers Mull Switching From Subs To Spots: Magnite Research
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SMG’s Skiko: Advertisers Want More Videos For Multi-Cultural Viewers
By Robert Andrews  
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Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”
By Robert Andrews  
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Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
By Robert Andrews  
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Rubicon Powers News Corp’s Programmatic Ad Ambitions
By Robert Andrews  
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Zeebox App Now TV Remote for Comcast’s Xfinity Service
By Robert Andrews  
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Executive Views
Video News Syndicator NDN in Pact with Berkshire Hathaway Papers
By Robert Andrews  
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Executive Views
Video News Syndicator NDN in Pact with Berkshire Hathaway Papers
By Robert Andrews  
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France’s Alenty: A Future With Multiple Video View Metrics
By Robert Andrews  
Executive Views

Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’

MARCO ISLAND, FL — The irony about a digital medium which should be able to gather re...

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TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
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Context Levels The Playing Field: Index Exchange’s Barash
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Executive Views
Kargo Acquires Video Ad Server VideoByte
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For T-Mobile, The New Mobile Advertising Is In-Car
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STV Nearing Launch Of Dynamic Live Video Ad Insertion
By Robert Andrews  
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Accedo CEO: Device Fragmentation Makes Video Complex
By Robert Andrews  
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Executive Views
Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
By Robert Andrews  
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Video Services Company Kaltura Eyes Markets Bigger than Media
By Robert Andrews  
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Brightcove’s Expands a la Carte Video Solutions
By Robert Andrews  
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Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
By Robert Andrews  
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Innovid Co-Founder: Ad Agency Structures Holding Back Digital Video
By Robert Andrews  
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Rovi Shoots Toward ‘Recommendation 2.0’ For Video
By Robert Andrews  
Executive Views

Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights

LAS VEGAS — One of the world’s largest chocolate manufacturers likes the taste ...

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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
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IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
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How To Harness The Evolution Of Clean Rooms: Habu’s Stratton
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Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale
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Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
Executive Views
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
By Robert Andrews  
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Executive Views
The New York Times Goes All-In With Programmatic
By Robert Andrews  
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Rovi’s Bierstein: HEVC Is Where We’re Focused
By Robert Andrews  
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Akamai Puts Video Transcoding In Its Cloud
By Robert Andrews  
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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
By Robert Andrews  
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PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery
By Robert Andrews  
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AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
By Robert Andrews  
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HEVC Adoption ‘Must Happen Across The Supply Chain’
By Robert Andrews  
Executive Views

GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms

LAS VEGAS — General Motors wants to respect its audiences’ privacy – and ...

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Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney
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Clean Rooms Move The Needle Without Moving Data: Fox’s Sherriff
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Innovation & Ownership: Data Clean Room Trends, From Habu’s Kilmartin
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Moving Beyond 2022 Challenges Through Conversation: Index Exchange’s Goode
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TV Apps Maker 24i Media Coming To America
By Robert Andrews  
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Cracking Device Fragmentation High On IBC Agenda, Brightcove CTO Lai
By Robert Andrews  
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Brightcove CEO Sees Fundamental Video Shift
By Robert Andrews  
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‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan
By Robert Andrews  
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Kaltura Finds Broad Adoption of Video Solution in Higher Education & the Enterprise
By Robert Andrews  
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Qualcomm To Put Adaptive-Bitrate Video Standard On More Phones
By Robert Andrews  
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Adaptive MPEG Streams Gain Backing From Microsoft, Others
By Robert Andrews  
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HBO Nordic’s Backer Looks Beyond Scandinavia
By Robert Andrews  
Executive Views

TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui

LONDON, UK — In the connected TV era, avoiding over-exposing viewers to a digitally-d...

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Executive Views
The Joys Of TV Complexity: CBS’ Subramanyam
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Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
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Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
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Executive Views
RTL AdAlliance Rolling Up ‘Total Video’ Services
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Executive Views
Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay
By Robert Andrews  
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Executive Views
Nielsen’s Amit Seth: ‘OCR’ is Going Global
By Robert Andrews  
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Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”
By Robert Andrews  
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BuzzFeed Videos Hit 350 Million Views As Outfit Reaches Profit
By Robert Andrews  
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Bloomberg’s Online Video Investment Shows Promise
By Robert Andrews  
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AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock
By Robert Andrews  
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Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
By Robert Andrews  
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Amid Cutbacks, France Télévisions’ Mobile Audience Booms
By Robert Andrews  
Executive Views

AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown

LONDON, UK — After a few years in which the center of the TV industry’s gravity...

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Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
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Executive Views
Personalized Ad Experiences & Programmatic Adoption: Magnite’s Buckley Looks Ahead To 2023
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Executive Views
Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis
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Executive Views
ITVX & Planet V Pushing Forward UK Programmatic TV
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BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads
By Robert Andrews  
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Veenome’s Video Load Set To Grow After ‘Collective’ Deal
By Robert Andrews  
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Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
By Robert Andrews  
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Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
By Robert Andrews  
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Can Half The Ads Bring Twice The Value? BBC Thinks So
By Robert Andrews  
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Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
By Robert Andrews  
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Horizon’s Digital Chief More Likely To Buy Programmatic Ads
By Robert Andrews  
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Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
By Robert Andrews  
Executive Views

Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Brown

SANTA MONICA — The new capabilities of “addressable” TV allow more granul...

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The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly
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The New Agnostics: MiQ Says Faded DSP Dream Fuels Need For Connectivity
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All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
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Executive Views
Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger
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Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
By Robert Andrews  
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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
By Robert Andrews  
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