Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
Executive Views
Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
Executive Views
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
Executive Views
Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
Executive Views
WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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Executive Views
How Blockgraph Works: Schleider Combines ISP & TV Data
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
Executive Views
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
Executive Views
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
Executive Views
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
Executive Views
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
Solving Identity’s Black Holes: OpenAP’s Levy
Executive Views
Solving Identity’s Black Holes: OpenAP’s Levy
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Executive Views
Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble
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Executive Views
Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin
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Executive Views
Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn
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Executive Views
The Danger Of TV’s New Walled Gardens: Unruly’s Sottile
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Executive Views
A Currency For Every Category: Samba TV’s Navin
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Executive Views
You Are What You App: Why Mobile Drives TV Targeting, According To Sabio
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
Executive Views
‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
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Executive Views
Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
Executive Views
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
Executive Views
Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
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Executive Views
How Programmatic Plays Differently On TV: Magnite’s Buckley
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
Executive Views
The Future Of Measurement Is Multi-Layered: Samba TV’s Magel
Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken
Executive Views
Criteo’s IPONWEB Acquisition Fuels First-Party, Open-Internet Future: CEO Clarken
All-In On Programmatic, Philo’s Quest For TV Tags: Barker
Executive Views
All-In On Programmatic, Philo’s Quest For TV Tags: Barker
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Executive Views
Context Is Rebooted For CTV: IRIS.TV’s Hyden
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Executive Views
Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
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Executive Views
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
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Executive Views
EDO’s Krim Helps Univision Advertisers Predict The Future
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
Executive Views
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
Executive Views
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
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Executive Views
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’
Executive Views
Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’
LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
Executive Views
LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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Executive Views
DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing
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Executive Views
You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard
At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
Executive Views
At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
Executive Views
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
Executive Views
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
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Executive Views
CTV Can Excel At Serving Diverse Viewers: Magnite Research
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
Executive Views
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Executive Views
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Executive Views
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
Executive Views
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Executive Views
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
Executive Views
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
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Executive Views
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Executive Views
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn
Executive Views
Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn
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Executive Views
Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
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Executive Views
Upfronts Are Upgraded & Here To Stay: Fox’s Falco
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
Executive Views
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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Executive Views
Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity
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Executive Views
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
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Executive Views
Havas’ Sedlarcik Goes Long On Short-Form Ads
IPO, SPAC, Sale, Private Equity:  Eight Execs’ Advice & Experience On Fundraising & The Exit Path
Executive Views
IPO, SPAC, Sale, Private Equity: Eight Execs’ Advice & Experience On Fundraising & The Exit Path
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
Executive Views
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
Executive Views
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
Executive Views
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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Executive Views
Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
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Executive Views
Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
Executive Views
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Executive Views
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
Executive Views
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
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Executive Views
Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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