The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
Executive Views
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
Executive Views
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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Executive Views
Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
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Executive Views
Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
Executive Views
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Executive Views
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
Executive Views
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
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Executive Views
Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
Executive Views
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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Executive Views
First-Party Privacy Is Paramount: InfoSum’s Wetzel
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Executive Views
Balance Performance & Responsibility: MediaMath’s Cordier
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Executive Views
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
How To Inject Creative Into Programmatic: Xaxis’ Lin
Executive Views
How To Inject Creative Into Programmatic: Xaxis’ Lin
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Executive Views
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
Executive Views
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
Executive Views
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
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Executive Views
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
Executive Views
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
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Executive Views
Bringing Addressable To Local TV: Premion’s Vilade
Valentino On Disney’s Diverse Digital Ad Future
Executive Views
Valentino On Disney’s Diverse Digital Ad Future
How OMD UK Re-Architected To Follow Light TV Viewers
Executive Views
How OMD UK Re-Architected To Follow Light TV Viewers
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
Executive Views
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
How CTV Is Evolving: XUMO’s Jerrold Son
Executive Views
How CTV Is Evolving: XUMO’s Jerrold Son
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
Executive Views
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Executive Views
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Executive Views
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
Executive Views
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Executive Views
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
Executive Views
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
TV Ad Volumes Are Exploding: Comcast’s Nunn
Executive Views
TV Ad Volumes Are Exploding: Comcast’s Nunn
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Executive Views
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
Executive Views
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
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Executive Views
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
Executive Views
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
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Executive Views
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
Executive Views
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
The Troika Of Intent: Norman Says New Ad Signals Are Here
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Executive Views
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
YouTube’s Evolution To A Media Monster: Tony Weisman
Executive Views
YouTube’s Evolution To A Media Monster: Tony Weisman
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
Executive Views
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
Executive Views
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
Executive Views
Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
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Executive Views
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
Nick-Troiano
Executive Views
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
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Executive Views
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Executive Views
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
TripleLift Investment Funds Next Innings For CTV: Lewine
Executive Views
TripleLift Investment Funds Next Innings For CTV: Lewine
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
Executive Views
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
Executive Views
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
Executive Views
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
Executive Views
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
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Executive Views
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
Executive Views
Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
Walmart’s Bernstein Eyes Attribution Beyond Transaction
Executive Views
Walmart’s Bernstein Eyes Attribution Beyond Transaction
Tatari’s Todd Gordon:  Audience Matters, But Ultimately It’s About Campaign Performance
Executive Views
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
Executive Views
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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Executive Views
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
Executive Views
Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
How “People-Based ID” Works: Viant’s Vanderhook
Executive Views
How “People-Based ID” Works: Viant’s Vanderhook
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Executive Views
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
Executive Views
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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