SANTA MONICA — In a down economy, how do you get bang for buck? Justin Rosen sees a c...
It has been the driving force in much of marketing for a decade. Now it’s time ...
At buyers at Interpublic Group agencies can now better harness audience data from IPG...
With digital audience identifiers waning in usefulness, many ad buyers are once again...
CANNES — For many people, the quest to find and codify a life purpose can be overwhel...
CANNES — With people spending more than two hours per day on social media, the ...
If you thought Mastercard’s brand revision was just about the logo, think again...
A couple of years ago, it was a game played by Amazon and a couple of the very bigges...
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