The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
Executive Views
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
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GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
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Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design
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How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
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How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
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FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
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FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
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Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
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Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
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Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
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Retail Media Getting Complex With Growth: GIG Retail’s Stevens

A couple of years ago, it was a game played by Amazon and a couple of the very bigges...

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Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
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Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
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How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
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‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
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Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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First-Party Privacy Is Paramount: InfoSum’s Wetzel
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Balance Performance & Responsibility: MediaMath’s Cordier
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Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
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How To Inject Creative Into Programmatic: Xaxis’ Lin
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How To Inject Creative Into Programmatic: Xaxis’ Lin
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Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future

SAN JUAN, Puerto Rico – Thew new ability of TV manufacturers to understand exac...

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NBCU Offers Brands Shoppability With New Ad Offerings
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
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‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
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‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
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Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
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Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
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The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
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‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
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‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
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Bringing Addressable To Local TV: Premion’s Vilade
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen

Although behavioral targeting may appear on the rocks, the established digital ad tac...

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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Valentino On Disney’s Diverse Digital Ad Future
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Valentino On Disney’s Diverse Digital Ad Future
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How OMD UK Re-Architected To Follow Light TV Viewers
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How OMD UK Re-Architected To Follow Light TV Viewers
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The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
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The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
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How CTV Is Evolving: XUMO’s Jerrold Son
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How CTV Is Evolving: XUMO’s Jerrold Son
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Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
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Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
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Automation & Partnership Key To Future TV: Comcast’s Lemberg
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Automation & Partnership Key To Future TV: Comcast’s Lemberg
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Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
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Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
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Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
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Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi

SAN JUAN, Puerto Rico – Traditionally, when it comes to digital content, “...

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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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Connected Creative Is The Conduit: Innovid’s Hogue
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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
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Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
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Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
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TV Ad Volumes Are Exploding: Comcast’s Nunn
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TV Ad Volumes Are Exploding: Comcast’s Nunn
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Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
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AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
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AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
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YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
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After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
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After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
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Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
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Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli

SAN JUAN, Puerto Rico – In 2022, media owners are testing out new ways of measu...

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UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
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Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
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To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
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Human Is The Answer: AppScience’s Lum On Media Measurement
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Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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The Troika Of Intent: Norman Says New Ad Signals Are Here
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Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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YouTube’s Evolution To A Media Monster: Tony Weisman
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YouTube’s Evolution To A Media Monster: Tony Weisman
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INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
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INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
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Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
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Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
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Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
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Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
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FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
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Better Together: Infillion’s Carone Sees Power In Partnership

Every brand wants to out-do its competitors. But, in the advertising services sector ...

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Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
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How DCO Boosts ROI: Clinch’s MacIntosh
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All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
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Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
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Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
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TripleLift Investment Funds Next Innings For CTV: Lewine
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TripleLift Investment Funds Next Innings For CTV: Lewine
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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
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After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
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The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
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The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
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Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
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Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
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Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
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Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
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From Pipes To Scale: DISH’s Patel Rolls Out Addressability

2022 should be the year when addressable TV buying infrastructure is fully switched o...

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Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
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Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection
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CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
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Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg
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Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
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Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
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Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
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Walmart’s Bernstein Eyes Attribution Beyond Transaction
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Walmart’s Bernstein Eyes Attribution Beyond Transaction
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Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
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Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
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In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
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Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
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Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
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How “People-Based ID” Works: Viant’s Vanderhook
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How “People-Based ID” Works: Viant’s Vanderhook
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P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution

A few years after P&G’s marketing chief called for a massive clean-up of th...

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CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
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Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads
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Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
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Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
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Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
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Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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