Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
Executive Views
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
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InnovidXP Combines Data & Serving: Chalozin
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InnovidXP Combines Data & Serving: Chalozin
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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
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FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
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FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
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Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
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Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
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LG Ads’ Matta Gives ACR Data To Magnite
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LG Ads’ Matta Gives ACR Data To Magnite
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Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
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Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
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Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
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Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
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Incrementality Drives Uber’s Advertising Journey

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC ...

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Agencies Should Join In To Redefine Measurement: Samba TV’s Magel
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CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey
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T-Mobile’s Ad Aspirations Don’t Stop At The Destination, Thomas Says
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Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
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Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
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Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
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How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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Piccone’s Progress: Cross-Platform Means Full-Stack
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TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
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How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
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Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
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Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
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LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
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LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
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Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
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Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

SAN JUAN, PR — The media business pendulum may now be around half-way between subscri...

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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
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Through M&A, MNTN Scales Into ‘Creative As A Subscription’
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Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Roku Promises ‘Frictionless Retail’ with Roku Pay
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Roku Promises ‘Frictionless Retail’ with Roku Pay
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Peacock Preens For Performance With New Ad Manager
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Peacock Preens For Performance With New Ad Manager
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Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
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Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
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The Recipe For A New Currency: Comscore’s Wilson
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Stream On: IAB NewFronts Goes Hybrid In CTV Boom
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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow

SAN JUAN, PR — After a few years in which many in the industry feared subscription me...

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Clean Rooms Need Connection: LiveRamp’s Clinger
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Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
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Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
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Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
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Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
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The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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Deterministic Data Can Drive New Currencies: Conviva’s Shears
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Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
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Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
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Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
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Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

Some might say the marker of any great technology adoption is when the product fades ...

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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
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Beyond The 30: Roku Leans In To New Formats, Original Content
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Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
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TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
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From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
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With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
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With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
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Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
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Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
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Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
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Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
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Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
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Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

MARCO ISLAND, FL — In the new era of TV ad attribution, the key to the kingdom is a r...

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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
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Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
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To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
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To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
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Human Is The Answer: AppScience’s Lum On Media Measurement
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Human Is The Answer: AppScience’s Lum On Media Measurement
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Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
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Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
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Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
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Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
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Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
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Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
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Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
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Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
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Tag Team: LiveRamp Combines Contextual, Audience Data For Upfront Pitch
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Tag Team: LiveRamp Combines Contextual, Audience Data For Upfront Pitch
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Fluidity By The Sea: Magnite’s McLeggon Lights Up Audiences For Publishers
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Best Buy Runs Faster To The Clean Room: Mark Heitke

LAS VEGAS — Can electronics retailer Best Buy help tech firms like Samsung and Google...

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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
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GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms
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Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney
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All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
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Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
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Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
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Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
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Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
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Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
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Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
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Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
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Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
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Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
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Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
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Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone
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Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon

LONDON, UK — The great thing about connected TV ads is being able to target the...

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
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Software Can Sooth Complexity In Modern TV Ads: Realytics
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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
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The Joys Of TV Complexity: CBS’ Subramanyam
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CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
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Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg
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Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
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Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
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TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
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TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
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Efficiency & Equality: Mediaocean’s Dorman Aims At Customer Satisfaction
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Discovery’s Coteman Gears Up For Cross-Platform Launch
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Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
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Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
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How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

LONDON, UK — Incremental software releases aren’t always considered the sexiest...

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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown
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Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
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Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
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Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
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Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
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Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
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