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Executive Views
Veenome’s Video Load Set To Grow After ‘Collective’ Deal
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Executive Views
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
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Executive Views
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
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Executive Views
Can Half The Ads Bring Twice The Value? BBC Thinks So
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Executive Views
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
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Executive Views
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
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Executive Views
Extreme Reach Bids $485 Million For DGIT’s TV Ads Business
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Executive Views
Sorrell Sets WPP Target Of 45 Percent Digital Revenue
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Executive Views
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
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Executive Views
The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales
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Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
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Executive Views
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
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Executive Views
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
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Executive Views
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
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Executive Views
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
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Executive Views
Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight
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Executive Views
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
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Executive Views
Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update
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Executive Views
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
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Executive Views
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
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Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
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Executive Views
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
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Executive Views
Mobile Ad Net InMobi Considering Its Video Options
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Executive Views
Flite CEO Price: Hot Trend Advertises To Individual Customers
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Executive Views
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
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Executive Views
Nielsen Cross-Platform Campaign Ratings Go Public UK
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Executive Views
Videology’s Jamboretz: Video Ad Tech Consolidation Looming
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Executive Views
Outbrain Serves Content Marketers In To Editorial Stream
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Executive Views
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
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Executive Views
In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere
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Executive Views
GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content
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Executive Views
“Angry Birds” is One of the Biggest Video Channels “On Planet”
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Executive Views
Microsoft Touts ‘100% Always-On’ Xbox One To Advertisers
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Executive Views
Adobe Finds Tablets Racing Ahead For Retailers
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Executive Views
Data-Hungry Mail Online Mulls Original-Video Move
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Executive Views
Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
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Executive Views
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
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Executive Views
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
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Executive Views
zeebox’s Next Step: Social TV For Time Shifters
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Executive Views
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
Tweet of The Week: Mirror’s Matt Kelly On Paywall Semantics
Company strategy
Tweet of The Week: Mirror’s Matt Kelly On Paywall Semantics
Tweet Of The Week: Poke London’s @nikroope On… Twitter
Conference reports
Tweet Of The Week: Poke London’s @nikroope On… Twitter
Tweet Of The Week: @CliveAndrews On ‘Content’
Conference reports
Tweet Of The Week: @CliveAndrews On ‘Content’
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
Executive Views
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
Company strategy
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
Tweet Of The Week: Spotify’s Daniel Ek On… Life
Company strategy
Tweet Of The Week: Spotify’s Daniel Ek On… Life
Tweet Of The Week: Mirror.co.uk’s Matt Kelly On The Bonfire Of The Search Engines
Company strategy
Tweet Of The Week: Mirror.co.uk’s Matt Kelly On The Bonfire Of The Search Engines
Tweet Of The Week: Gordon Brown On Why #WeLoveTheNHS
Executive Views
Tweet Of The Week: Gordon Brown On Why #WeLoveTheNHS
London 2012 Video: Alex Balfour’s Olympic Vision
Executive Views
London 2012 Video: Alex Balfour’s Olympic Vision
Tweet Of The Week: Tom Watson MP On Digital Britain
Executive Views
Tweet Of The Week: Tom Watson MP On Digital Britain
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Company strategy
Tweet Of The Week: Benedict Evans On 4iP
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
Executive Views
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
Forecast 2009: Digital Leaders Share Their Predictions; What’s Yours?
Executive Views
Forecast 2009: Digital Leaders Share Their Predictions; What’s Yours?
New Media Resolutions #7: Dana Dunne, CEO, AOL Europe
Company strategy
New Media Resolutions #7: Dana Dunne, CEO, AOL Europe
New Media Resolutions #6: Anthony Rose, Controller, Vision & Online, BBC
Company strategy
New Media Resolutions #6: Anthony Rose, Controller, Vision & Online, BBC
New Media Resolutions #5: Ben Drury, CEO, 7Digital
Company strategy
New Media Resolutions #5: Ben Drury, CEO, 7Digital
Companies in Executive Views 716