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Executive Views
Blockgraph Helps Ampersand Power IPG’s Multi-Screen Buys
Safety & Scale: Index Exchange’s Krauss Sees A Busy Q4 For CTV Ads
Executive Views
Safety & Scale: Index Exchange’s Krauss Sees A Busy Q4 For CTV Ads
On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan
Executive Views
On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
Executive Views
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation
Executive Views
Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation
Who’s At Home? Truthset Aims For More Accurate IDs
Executive Views
Who’s At Home? Truthset Aims For More Accurate IDs
How To Solve CTV Ad Duplication: Viant’s Vanderhook
Executive Views
How To Solve CTV Ad Duplication: Viant’s Vanderhook
Convergent TV Needs Quality User Experience: Beachfront’s Rommel
Executive Views
Convergent TV Needs Quality User Experience: Beachfront’s Rommel
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
Executive Views
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
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Executive Views
VidMob’s $110M To Accelerate ‘Creative Intelligence’
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Executive Views
Experience Is Critical: Highlights From ‘Transforming CTV’
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
Executive Views
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
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Executive Views
Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss
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Executive Views
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
Executive Views
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
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Executive Views
Addressable Is Afloat: Canoe’s Hassell
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Executive Views
Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence
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Executive Views
Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands
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Executive Views
App Behavior Creates Audience Segments: T-Mobile’s Zhu
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Executive Views
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
Executive Views
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
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Executive Views
Twitter Puts Shopping In The Stream: Personette
Dynamic Creative & The Quest For Attention
Executive Views
Dynamic Creative & The Quest For Attention
Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
Executive Views
Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
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Executive Views
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
Executive Views
From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
Executive Views
Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
Executive Views
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
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Executive Views
Back To The Future: 4As’ Kaplowitz On Context
Comcast’s Allen Pushes Addressable Forward With AMC
Executive Views
Comcast’s Allen Pushes Addressable Forward With AMC
Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
Executive Views
Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
MNTN View: Creative At The Speed Of Culture
Executive Views
MNTN View: Creative At The Speed Of Culture
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Executive Views
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
Executive Views
Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
Executive Views
Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
Executive Views
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
InnovidXP Combines Data & Serving: Chalozin
Executive Views
InnovidXP Combines Data & Serving: Chalozin
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
Executive Views
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Executive Views
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
Executive Views
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
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Executive Views
Retail Media Getting Complex With Growth: GIG Retail’s Stevens
Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
Executive Views
Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Executive Views
Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
Executive Views
Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
Executive Views
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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Executive Views
Piccone’s Progress: Cross-Platform Means Full-Stack
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Executive Views
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
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Executive Views
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
Executive Views
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
NBCU Offers Brands Shoppability With New Ad Offerings
Executive Views
NBCU Offers Brands Shoppability With New Ad Offerings
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
Executive Views
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
Executive Views
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
Executive Views
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
Twitter Aligns  with iSpot.tv & NBCU for New Measurement Initiative
Executive Views
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
Roku Promises ‘Frictionless Retail’ with Roku Pay
Executive Views
Roku Promises ‘Frictionless Retail’ with Roku Pay
Peacock Preens For Performance With New Ad Manager
Executive Views
Peacock Preens For Performance With New Ad Manager
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Executive Views
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
Executive Views
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Executive Views
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
Executive Views
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
Executive Views
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
Executive Views
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
Executive Views
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
Executive Views
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
Executive Views
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
Executive Views
How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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