Executive Views

Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So

We already know that IBM is building a blockchain for media buying. But could the tec...

By Robert Andrews  
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Executive Views
Blockgraph Helps Ampersand Power IPG’s Multi-Screen Buys
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Safety & Scale: Index Exchange’s Krauss Sees A Busy Q4 For CTV Ads
Executive Views
Safety & Scale: Index Exchange’s Krauss Sees A Busy Q4 For CTV Ads
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On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan
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On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan
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Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
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Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
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Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation
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Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation
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Who’s At Home? Truthset Aims For More Accurate IDs
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Who’s At Home? Truthset Aims For More Accurate IDs
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How To Solve CTV Ad Duplication: Viant’s Vanderhook
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How To Solve CTV Ad Duplication: Viant’s Vanderhook
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Convergent TV Needs Quality User Experience: Beachfront’s Rommel
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Convergent TV Needs Quality User Experience: Beachfront’s Rommel
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Executive Views

Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved

MARCO ISLAND, FL — The journey to create a solution for cross-media measurement has b...

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Executive Views
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
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Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
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Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
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Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
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Executive Views
VidMob’s $110M To Accelerate ‘Creative Intelligence’
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Experience Is Critical: Highlights From ‘Transforming CTV’
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Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
Executive Views
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
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Executive Views
Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss
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Executive Views
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
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First-Party Is Fuel For The Future Foundation: Oracle’s McBride
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First-Party Is Fuel For The Future Foundation: Oracle’s McBride
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Executive Views
Addressable Is Afloat: Canoe’s Hassell
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Executive Views

Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts

Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in...

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Best Buy Runs Faster To The Clean Room: Mark Heitke
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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
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GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms
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Executive Views
Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence
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Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands
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App Behavior Creates Audience Segments: T-Mobile’s Zhu
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The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
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Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
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Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
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Executive Views
Twitter Puts Shopping In The Stream: Personette
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Dynamic Creative & The Quest For Attention
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Dynamic Creative & The Quest For Attention
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Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
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Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
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Executive Views

Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas

LONDON, UK — What the ad gods give with one hand they can take away with another. Cas...

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Executive Views
Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
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Software Can Sooth Complexity In Modern TV Ads: Realytics
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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
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Executive Views
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
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From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
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From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
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Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
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Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
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The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
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The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
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Executive Views
Back To The Future: 4As’ Kaplowitz On Context
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Comcast’s Allen Pushes Addressable Forward With AMC
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Comcast’s Allen Pushes Addressable Forward With AMC
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Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
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Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
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MNTN View: Creative At The Speed Of Culture
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MNTN View: Creative At The Speed Of Culture
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Executive Views

Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint

LONDON, UK — While other UK public service broadcasters continue their strategy...

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Executive Views
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown
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For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Executive Views
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
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Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
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Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
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Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
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Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
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InnovidXP Combines Data & Serving: Chalozin
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InnovidXP Combines Data & Serving: Chalozin
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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
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FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
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FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
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Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
Executive Views
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
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Executive Views

UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs

LONDON – The man who runs the platforms through which British viewers have trad...

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Executive Views
Making Programmatic Normal In TV: The Trade Desk’s Richardson
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Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home
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Join The First-Party Party: TripleLift’s Plug
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Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Brown
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Executive Views
Retail Media Getting Complex With Growth: GIG Retail’s Stevens
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Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Executive Views
Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
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Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
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Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
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How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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Executive Views
Piccone’s Progress: Cross-Platform Means Full-Stack
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TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
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How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
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How To Help Programmatic TV Take Off: FreeWheel’s Loria

SANTA MONICA — Data-driven and automated selling of streaming TV ads is growing. But ...

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Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness
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Netflix Ads & Digital Competition Are Shaking-Up Ad Industry Dynamics: Trade Desk’s Richardson
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Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon
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New Ad Models Will Help Data Education: Spark Foundry’s Giacosa
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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NBCU Offers Brands Shoppability With New Ad Offerings
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NBCU Offers Brands Shoppability With New Ad Offerings
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Roku Promises ‘Frictionless Retail’ with Roku Pay
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Roku Promises ‘Frictionless Retail’ with Roku Pay
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Peacock Preens For Performance With New Ad Manager
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Peacock Preens For Performance With New Ad Manager
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Executive Views

Hollywood, Get Granular: IAB’s Rothenberg Urges Creator Dynamism

ORLANDO — For several decades, it has been one of the main ways of generating a...

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Executive Views
What Buyers Want: PubMatic’s Steinberg On The New TV
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How Native Ad Tech Works On TV: TripleLift’s Winkler
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Interest Has Flattened, But Diverse Media Move The Needle: BET’s Carr
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Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Executive Views
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
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Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
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The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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Executive Views

Weather Company Is Growing On All Fronts: Bachstein

The days when The Weather Company  was just a weather forecast provider are gone with...

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Executive Views
Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone
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Connecting After Cookies In The Era Of Flat Funnels: T-Mobile’s Peralta
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Creative Is The Performance Lever: EDO’s Krim
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Retail Media Is Moving Off-Site: Criteo’s Gleason
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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
Executive Views
How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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