Executive Views

Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So

We already know that IBM is building a blockchain for media buying. But could the tec...

By Robert Andrews  
TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar
Executive Views
TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar
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Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
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Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
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CTV Reaches Diverse Audiences: Fox’s Sherriff
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CTV Reaches Diverse Audiences: Fox’s Sherriff
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How Data Latency Impacts Outcomes: TVSquared’s Hindlian
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How Data Latency Impacts Outcomes: TVSquared’s Hindlian
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Executive Views
Drop The Egos & Lower The Walls: TVSquared’s Kinsella Says Software Can Solve A Measurement Mess
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MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
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MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
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Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone
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Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone
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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
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Executive Views

Retail Media Can Go Off-Site: PubMatic’s Goel

In the new “merchant media” wave, ecommerce operators are discovering the...

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DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
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Retail Media Getting Complex With Growth: GIG Retail’s Stevens
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Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
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Executive Views
The New Laws Of The Attention Economy: OMD’s Hanson
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Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
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Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
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Executive Views
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
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‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
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‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
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Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
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Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
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What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
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What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
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Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
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Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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Executive Views

How Retail Media Networks Are Evolving: Momentum’s Bowman

With a new Creative Commerce award track at Cannes Lions 2022, it is clear that, this...

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Bologna Ready To Release CTV’s ‘Commercials On Steroids’
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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NBCU Offers Brands Shoppability With New Ad Offerings
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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IAS CEO Utzschneider Welcomes 2022 With New “Context”
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IAS CEO Utzschneider Welcomes 2022 With New “Context”
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A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
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A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
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Addressability Is Going Up The Funnel: Ampersand’s Barnet
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From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse
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Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
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Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
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Solving Identity’s Black Holes: OpenAP’s Levy
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Solving Identity’s Black Holes: OpenAP’s Levy
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Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble
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Data-Driven Ads Will Help TV Draw Social Spend: LiveRamp’s Keggin
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Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre

SAN JUAN, PR — In an era when ads can target individuals’ attributes, wha...

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InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
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Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
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Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
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Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
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Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
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‘The Empowerment Moment’: Samsung Ads Lets Brands Plug Own Data Into Smart TV
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Horizon’s Campanelli Sees New Dawn For Media Measurement
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‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
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‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders
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Executive Views
Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge
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UK Addressable TV Dynamic & Growing: GroupM’s Thomas
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UK Addressable TV Dynamic & Growing: GroupM’s Thomas
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Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
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Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency
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Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo

SAN JUAN, Puerto Rico  — The last couple of decades of digital ad targeting hav...

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Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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Connected Creative Is The Conduit: Innovid’s Hogue
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OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
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Privacy Depends On Data Security: Comcast’s Midha
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Privacy Depends On Data Security: Comcast’s Midha
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UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
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UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey
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Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
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Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
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Context Is Rebooted For CTV: IRIS.TV’s Hyden
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Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi
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Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
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EDO’s Krim Helps Univision Advertisers Predict The Future
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Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads

SAN JUAN, Puerto Rico – Over decades, TV evolved to rely on a 30-second ad mode...

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Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
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Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
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UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
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Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
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IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite
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Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
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How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
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How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
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LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV
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DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing
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You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard
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At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
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At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark
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Local CTV Ads Are Hot: MadHive’s Helfgott

If the acquisition of US TV station operator Tegna by Standard General for $5.4 billi...

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Data Diversity On Univision’s Beet Retreat Agenda
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Better Together: Infillion’s Carone Sees Power In Partnership
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Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
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How DCO Boosts ROI: Clinch’s MacIntosh
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In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
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In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
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Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
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IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
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Snowflake’s Stratton Puts Ad Data Processes In The Cloud
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Snowflake’s Stratton Puts Ad Data Processes In The Cloud
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How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Executive Views
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
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Executive Views

Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen

If some in the industry were hoping the current proliferation in new media measuremen...

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Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
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From Pipes To Scale: DISH’s Patel Rolls Out Addressability
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Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
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Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection
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Kasha Cacy On Engine Group’s Perpetual Diversity Machine
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Kasha Cacy On Engine Group’s Perpetual Diversity Machine
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Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
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Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
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Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
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Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
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Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
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Upfronts Are Upgraded & Here To Stay: Fox’s Falco
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IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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Executive Views
Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity
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Data, ‘A Great Equalizer’, Redefines Premium Media: TransUnion’s Swanston

Not so long ago, many big media buyers just wanted a “premium” audience. ...

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LG Ads’ Matta Guarantees Outcomes From CTV Ads
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Executive Views
P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
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CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
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Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads
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What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
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What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
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From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
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From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
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