We already know that IBM is building a blockchain for media buying. But could the tec...
MARCO ISLAND, FL — The journey to create a solution for cross-media measurement has b...
Less than a year after its formation, Warner Bros. Discovery plans to trade TV ads in...
LONDON, UK — What the ad gods give with one hand they can take away with another. Cas...
LONDON, UK — While other UK public service broadcasters continue their strategy...
LONDON – The man who runs the platforms through which British viewers have trad...
SANTA MONICA — Data-driven and automated selling of streaming TV ads is growing. But ...
ORLANDO — For several decades, it has been one of the main ways of generating a...
The days when The Weather Company was just a weather forecast provider are gone with...