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Executive Views
Holding Companies In Survival Of The Fittest: MediaLink’s Kassan
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Executive Views
YouTube’s Levy Pitches Shorter, Safer Ads At NewFronts
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Executive Views
OMD’s Winkler Searches For A Triopoly At Leaner NewFronts
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Executive Views
Zenith’s Warren Wants More Focused NewFront Data
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Executive Views
PHD’s DeRiso Re-Thinks 30-Second Ads
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Executive Views
Viacom Joins List Of FreeWheel Partners: Comcast’s Clark
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Executive Views
Twitter Success Pushes PeopleTV To Launch “Chatter”
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Executive Views
Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding
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Executive Views
Oceans Of Ad Data Failing To Drive Business Growth: ANA’s Liodice
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Executive Views
Altice Launches National, Cross-Screen Advertising Solution with “a4”
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Executive Views
Ad Industry Unifies Against Unsafe Media, GroupM’s Barone explains
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Executive Views
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
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Executive Views
NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen
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Executive Views
Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency
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Executive Views
Smart TV Data + First Party Data is Driving Advanced TV Transformation: 4C’s Gupta
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Executive Views
Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So
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Executive Views
Index Exchange CEO Casale On The Quest For An Open ID Graph
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Executive Views
FreeWheel’s Marcus On Using Voice Assistants To Understand Viewers
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Executive Views
How LiveRamp + Acxiom = A Unified TV ID Graph
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Executive Views
Clypd Begins Decoupling Its Tech To Expand Clients: Burke
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Executive Views
Comcast Spotlight Brings Advanced TV Targeting To Local Buyers
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Executive Views
Alphonso’s Chordia Brings TV Ad Analytics To Europe, UK First
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Executive Views
The Trade Desk’s Sims On Video Explosion & Agencies’ Role
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Executive Views
IRI’s Mehta Helps Alphonso Follow TV Viewers To The Store
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Executive Views
Simpli.fi Bringing Programmatic To Local Media
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Executive Views
Ziff-Davis’ Sinnarajah Thirsty For Cross-Platform Audience Data
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Executive Views
At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency
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TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%
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Executive Views
B2B Needs Customer Data, Too: D&B’s Vikram
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Executive Views
Index Exchange’s Doherty ‘Levels-Up’ At The Middle To Reduce Ad Costs
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Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
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Executive Views
Adobe Advertising Cloud Extends Beyond TubeMogul’s Video Roots
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Executive Views
GDPR Helps Clarify Data Tactics: Criteo’s Opdyke
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Executive Views
Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative
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Executive Views
GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether
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Executive Views
How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn
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Executive Views
Many Publishers Behind The Curve On GDPR Compliance: Matt Prohaska
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GDPR Could Fuel Subscription Content: Oath’s Mahlman
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Ad-Tech Will Be ‘Different World’ After GDPR: SpotX’s Cuniffe
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GDPR Is A Force For Good: MediaMath’s Zawadzki
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Executive Views
GDPR Will Accelerate People-Based Marketing: LUMA’s Kawaja
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Executive Views
GDPR LOOMS: “I don’t think our industry has ever had this level of accountability codified into law,” Acxiom’s CPO Colclasure
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Executive Views
How Header Bidding Has Gone Hybrid: Intermarkets’ Requidan
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Executive Views
GDPR Outcomes Still Unclear: AppNexus’ Shields
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Executive Views
Europe’s GDPR Means Evolution, Not Revolution: Criteo’s CEO Eichmann
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Executive Views
GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns
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Turn On, Tune In, Opt Out: How Tru Optik’s Swanston Enables Viewer Targeting Choice
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Horizon Taps 4C Insights For Better TV Targeting, Gupta Says
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Executive Views
Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss
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Executive Views
Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss
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Executive Views
Conde Nast Hits Total Programmatic In Digital & Analog: VP Adlman
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Executive Views
In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis
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Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo
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Executive Views
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
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Executive Views
Keynote: Furious’ Swartz On Media’s Battle With The Oligopoly
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Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
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How 605 Has Helped Charter’s Data-Driven TV Ad Sales
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Executive Views
How Meredith’s Schenck Works With Platforms, Beyond Headers
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Executive Views
Honeycomb TV Considers US Roll-Out In 2018
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Executive Views
Videology’s Self-Serve Ad Platform Reboots The Business Model
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Executive Views
Header Bidding Changes Everything: Rubicon’s Kershaw
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Executive Views
For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
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Executive Views
Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains
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Three Ways OTT Ads Are Different, According to Innovid’s Chalozin
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Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
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Executive Views
Videology’s Ferber On 4x Ad Impact And Brands’ Cross-Platform Surge
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