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Executive Views
Holding Companies In Survival Of The Fittest: MediaLink’s Kassan
By Robert Andrews  
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Executive Views
YouTube’s Levy Pitches Shorter, Safer Ads At NewFronts
By Robert Andrews  
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Executive Views
OMD’s Winkler Searches For A Triopoly At Leaner NewFronts
By Robert Andrews  
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Executive Views
Zenith’s Warren Wants More Focused NewFront Data
By Robert Andrews  
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Executive Views
PHD’s DeRiso Re-Thinks 30-Second Ads
By Robert Andrews  
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Executive Views
Viacom Joins List Of FreeWheel Partners: Comcast’s Clark
By Robert Andrews  
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Executive Views
Twitter Success Pushes PeopleTV To Launch “Chatter”
By Robert Andrews  
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Executive Views
Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding
By Robert Andrews  
Executive Views

‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef

LAS VEGAS — Roku hopes to unveil a series of clean room integrations with its partner...

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Not All Clean Rooms Are Equal: Choreograph’s Olivieri
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Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
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Best Buy Runs Faster To The Clean Room: Mark Heitke
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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Oceans Of Ad Data Failing To Drive Business Growth: ANA’s Liodice
By Robert Andrews  
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Executive Views
Altice Launches National, Cross-Screen Advertising Solution with “a4”
By Robert Andrews  
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Executive Views
Ad Industry Unifies Against Unsafe Media, GroupM’s Barone explains
By Robert Andrews  
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Executive Views
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
By Robert Andrews  
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Executive Views
NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen
By Robert Andrews  
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Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency
By Robert Andrews  
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Smart TV Data + First Party Data is Driving Advanced TV Transformation: 4C’s Gupta
By Robert Andrews  
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Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So
By Robert Andrews  
Executive Views

Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion

LONDON, UK — If anyone was in any doubt that Netflix’s ad-supported tier had fi...

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David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory
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Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
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Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
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Executive Views
Index Exchange CEO Casale On The Quest For An Open ID Graph
By Robert Andrews  
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Executive Views
FreeWheel’s Marcus On Using Voice Assistants To Understand Viewers
By Robert Andrews  
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How LiveRamp + Acxiom = A Unified TV ID Graph
By Robert Andrews  
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Clypd Begins Decoupling Its Tech To Expand Clients: Burke
By Robert Andrews  
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Comcast Spotlight Brings Advanced TV Targeting To Local Buyers
By Robert Andrews  
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Executive Views
Alphonso’s Chordia Brings TV Ad Analytics To Europe, UK First
By Robert Andrews  
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Executive Views
The Trade Desk’s Sims On Video Explosion & Agencies’ Role
By Robert Andrews  
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IRI’s Mehta Helps Alphonso Follow TV Viewers To The Store
By Robert Andrews  
Executive Views

Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems

SANTA MONICA — For many, the promise is clear – programmatic ad technology is a...

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The Data Runs Deep For New ITVX Platform
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Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
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Executive Views
Simpli.fi Bringing Programmatic To Local Media
By Robert Andrews  
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Executive Views
Ziff-Davis’ Sinnarajah Thirsty For Cross-Platform Audience Data
By Robert Andrews  
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Executive Views
At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency
By Robert Andrews  
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TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%
By Robert Andrews  
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B2B Needs Customer Data, Too: D&B’s Vikram
By Robert Andrews  
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Executive Views
Index Exchange’s Doherty ‘Levels-Up’ At The Middle To Reduce Ad Costs
By Robert Andrews  
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Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
By Robert Andrews  
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Adobe Advertising Cloud Extends Beyond TubeMogul’s Video Roots
By Robert Andrews  
Executive Views

Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite

SANTA MONICA, CA — It seemed like such a lightbulb moment, the idea that measuring ac...

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Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
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UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs
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Making Programmatic Normal In TV: The Trade Desk’s Richardson
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Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home
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GDPR Helps Clarify Data Tactics: Criteo’s Opdyke
By Robert Andrews  
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Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative
By Robert Andrews  
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GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether
By Robert Andrews  
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How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn
By Robert Andrews  
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Many Publishers Behind The Curve On GDPR Compliance: Matt Prohaska
By Robert Andrews  
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GDPR Could Fuel Subscription Content: Oath’s Mahlman
By Robert Andrews  
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Ad-Tech Will Be ‘Different World’ After GDPR: SpotX’s Cuniffe
By Robert Andrews  
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GDPR Is A Force For Good: MediaMath’s Zawadzki
By Robert Andrews  
Executive Views

Excitement & Inertia: Albertsons’ Argyilan Wants A ‘Co-Op Garden’ Approach To CTV, Retail Media

SANTA MONICA — They are two of the most exciting new channel opportunities available ...

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Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble
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How To Help Programmatic TV Take Off: FreeWheel’s Loria
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Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness
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Netflix Ads & Digital Competition Are Shaking-Up Ad Industry Dynamics: Trade Desk’s Richardson
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GDPR Will Accelerate People-Based Marketing: LUMA’s Kawaja
By Robert Andrews  
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GDPR LOOMS: “I don’t think our industry has ever had this level of accountability codified into law,” Acxiom’s CPO Colclasure
By Robert Andrews  
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Executive Views
How Header Bidding Has Gone Hybrid: Intermarkets’ Requidan
By Robert Andrews  
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GDPR Outcomes Still Unclear: AppNexus’ Shields
By Robert Andrews  
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Europe’s GDPR Means Evolution, Not Revolution: Criteo’s CEO Eichmann
By Robert Andrews  
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GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns
By Robert Andrews  
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Turn On, Tune In, Opt Out: How Tru Optik’s Swanston Enables Viewer Targeting Choice
By Robert Andrews  
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Horizon Taps 4C Insights For Better TV Targeting, Gupta Says
By Robert Andrews  
Executive Views

ANA Hopes New Congress Enacts Federal Privacy Law

ORLANDO — When the US’ new Congress sits from January 3, 2023, Christopher Oswa...

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Audio Has Caught-Up To Video: Audacy’s Benedik
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Hollywood, Get Granular: IAB’s Rothenberg Urges Creator Dynamism
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What Buyers Want: PubMatic’s Steinberg On The New TV
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How Native Ad Tech Works On TV: TripleLift’s Winkler
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Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss
By Robert Andrews  
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Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss
By Robert Andrews  
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Conde Nast Hits Total Programmatic In Digital & Analog: VP Adlman
By Robert Andrews  
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In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis
By Robert Andrews  
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Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo
By Robert Andrews  
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NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
By Robert Andrews  
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Keynote: Furious’ Swartz On Media’s Battle With The Oligopoly
By Robert Andrews  
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Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
By Robert Andrews  
Executive Views

Tubi’s Rotblat Plays The Simple Game With Ad-Supported Streaming

You know times have changed when an upstart OTT TV service can launch a channel for t...

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Retail Media Is Going Diverse & Live: Reprise’s Margaritis
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Weather Company Is Growing On All Fronts: Bachstein
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Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone
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Connecting After Cookies In The Era Of Flat Funnels: T-Mobile’s Peralta
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How 605 Has Helped Charter’s Data-Driven TV Ad Sales
By Robert Andrews  
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How Meredith’s Schenck Works With Platforms, Beyond Headers
By Robert Andrews  
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Honeycomb TV Considers US Roll-Out In 2018
By Robert Andrews  
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Videology’s Self-Serve Ad Platform Reboots The Business Model
By Robert Andrews  
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Header Bidding Changes Everything: Rubicon’s Kershaw
By Robert Andrews  
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For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
By Robert Andrews  
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Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains
By Robert Andrews  
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Three Ways OTT Ads Are Different, According to Innovid’s Chalozin
By Robert Andrews  
Executive Views

Satellite To Streaming: DirecTV’s Van Houten Plans Ad Innovation

It was one of the pioneers of satellite-delivered television. Now DirecTV is carving ...

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Executive Views
Who’s At Home? Truthset Aims For More Accurate IDs
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How To Solve CTV Ad Duplication: Viant’s Vanderhook
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Convergent TV Needs Quality User Experience: Beachfront’s Rommel
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Solving Measurement Starts At Home: Blockgraph’s Manningham
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Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
By Robert Andrews  
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Videology’s Ferber On 4x Ad Impact And Brands’ Cross-Platform Surge
By Robert Andrews  
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