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Executive Views
How A TV App Is Rebooting CPG’s Consumer Relationship
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Executive Views
Time A Key Component Of Video Viewability: IAS’ Knoll
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Executive Views
Retailers Are Becoming Media Companies: Otto Group’s Ahlers
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Executive Views
LiveRamp’s Smith Balances Omni-Channel Opportunity With Privacy
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Executive Views
Videology’s Future Under Amobee: VP Jon Block explains
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Executive Views
Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue
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Executive Views
SpotX CEO Shehan On OTT Growth & Challenges
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Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
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Executive Views
Digital Publishing in Denmark: JP/Politikens Hus’ Skarequist Has Ad-Tech Concerns
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Executive Views
Trade Desk’s Forbes Calls For Unified UK TV Metrics
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Executive Views
On Rocket Fuel Anniversary, Sizmek’s Grether ‘Puts AI On Steroids’
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Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
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Executive Views
eBay’s Smith On How The Auction Site Buys Ad-Tech
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Executive Views
Addressable TV Hits A Turning Point: Amobee’s Block
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Executive Views
Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad
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Executive Views
VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News
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Executive Views
CDPs Are The CRM For B2C: mParticle’s Katz
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
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Executive Views
Local TV Still Matters: Lilly CFO O’Hagan
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Executive Views
Revenue Analytics’ Cross On WideOrbit ‘Marriage’ & Predictive Analytics
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Executive Views
Sorenson Aims For Total Addressability Through Programming Partners
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Earnings analysis
Roku’s Audience Marketplace Builds OTT Ad Ambitions: Walters
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Executive Views
TradeDesk’s Crumbling On The Power Of Addressable TV
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Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
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Executive Views
SpotX’s Buckley On The Global OTT TV Race
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Executive Views
Can TV Be A Platform? A Cannes Panel Discusses
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Executive Views
Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews
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Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
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Executive Views
Omni-Channel Still Isn’t Omni-Present: Essence’s Harrison
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Executive Views
Wavemaker’s Smith On ‘The New Five Ps Of Marketing’
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Executive Views
Accountability Has Never Been Harder: Wavemaker’s Sullivan-Martin
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Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
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Executive Views
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
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Executive Views
Adobe’s Eadie On The Reunification Of Media & Creative Agencies
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Executive Views
dataxu’s Baker: We Combine Linear & OTT TV
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Executive Views
Kimberly-Clark Wants To Clean Up Media with Blockchain
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Executive Views
Go Beyond 15 & 30: Hulu’s Naylor Advocates Interactive Ads
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Executive Views
Twitter’s Prince On What’s Happening At The World Cup
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Executive Views
GDPR Was Just The Start: MediaMath’s Rothkopf
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Executive Views
Next Up For Nielsen: Measuring Podcasts
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Executive Views
FreeWheel Extends OTT Measurement with Nielsen
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Executive Views
Cannes By The Numbers, With Festival Chairman Thomas
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Executive Views
How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah
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Executive Views
Group M’s Schwartz Breaks Down Device Barriers To ‘Holistic’ Media
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Executive Views
Combined Video Measurement A ‘Game-Changer’ For Dentsu Aegis
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Executive Views
605’s Tatta Goes ‘Full-Funnel’ On TV Ad Measurement
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Executive Views
Tru Optik’s Swanston On 8x Advanced TV Growth
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Executive Views
Targeting & Reach Are Chocolate & Peanut Butter: Omnicom’s Steuer
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Executive Views
Wavemaker’s Castree Pores Over Purchase Journeys
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Executive Views
Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld
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Executive Views
GDPR Reboots Our Pact With Users: Rubicon CTO Kershaw
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Executive Views
Privacy Concerns Will Mean Healthier Ecosystem: Index Exchange’s Gardner
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Executive Views
Acxiom CEO: “GDPR is Just the First Step in the Journey”
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
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Analyst Views
Brands Moving Money In Response To Trust Crisis: eMarketer’s Ramsey
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Executive Views
Kawaja Fears Knee-Jerk Politicians Will Turn Back Clock On Ad Targeting
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Executive Views
MediaCom’s Capnerhurst on NewFronts’ Purpose
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Executive Views
Hulu Leverages Oath To Help Build Subscriber Audience
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Executive Views
Studio71’s Context Uses AI To Avoid YouTube Mishaps: Crowley
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Executive Views
BBC’s Tabas Opens Up Live Lounge To Global Sponsors
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Executive Views
VidCon Intros Viacom To Teen TV Talent
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Executive Views
Chobani Finds The Holy Grail Of Creative Data: Tremor’s Thomas
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Executive Views
Push The Envelope Of Risk In Ad Formats: Wavemaker’s Fremont
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Executive Views
With Tremor Video DSP Link-Up, Grapeshot Looks Beyond Low-Hanging Fruit: Smith
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Executive Views
BBC News CEO Urges Advertisers Against Blacklisting News
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Executive Views
Podcasts Expand New York Times Content Ambitions as Marketers Follow
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