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Executive Views
IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider
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Executive Views
CIMM’s Clarke Wants More Multi-Platform Measurement
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Executive Views
Holiday TV Ad Spend Is Disconnected: OpenX Research
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Executive Views
Smart AVOD Can Counter ‘Subscription Burn-Out’: Xumo CEO Petrie-Norris
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Executive Views
Comscore’s Worthem Wants To Expand Addressable TV Minutes
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Executive Views
Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
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Executive Views
How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca
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Executive Views
As Addressability Withers, Embrace Opt-In: PubMatic’s Goel
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Executive Views
Optimized Creative Drives Results: Celtra’s Mikek
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Executive Views
AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says
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Executive Views
Connect, Don’t Build: Norman Advises On Ad-Tech
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Executive Views
Turner Follows Sports Fans After The Final Play: Shackell
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Executive Views
The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars
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Executive Views
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
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Executive Views
Innovid Boosts DCO Creds With Herolens Acquisition: Eason
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Executive Views
OpenX ‘Tripling-Down’ On Demand Side: Leichman
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Executive Views
GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’
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Executive Views
How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains
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Executive Views
Horizon’s Campanelli Wants Guaranteed Ad Results
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Executive Views
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
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Executive Views
Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control
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Executive Views
Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner
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Executive Views
On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee
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Executive Views
Next-Level Supply Optimization: Magna Global’s Fitzpatrick
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Executive Views
ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes
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Executive Views
Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs
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Executive Views
Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate
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Executive Views
Supply Transparency Challenges Remain: Cadreon’s Muzzy
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Executive Views
360i’s Porter On M&A And The Push For Programmatic-Guaranteed
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Executive Views
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
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Executive Views
Programmatic Video Heading To Unified Auction: OMG’s Hovaness
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Executive Views
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
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Executive Views
Comcast Has Pivoted To First-Party Viewing Data: Zapata
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Executive Views
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
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Executive Views
Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro
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Executive Views
Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee
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Executive Views
Unlocking National TV For Addressable: Cadent’s Michael Bologna
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Executive Views
D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris
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Executive Views
News Blacklisting By Brands Going In To Overdrive: WSJ Investigation
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Executive Views
Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson
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Executive Views
Three Steps To The Converged Ad Agency: Amobee’s Smolin
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Executive Views
Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon
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Executive Views
WideOrbit’s Zinsmeister Greets ‘Nervous’ Industry With Buy-Side Automation
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Executive Views
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
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Executive Views
Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella
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Executive Views
Swartz’s Four Takeaways From Beet Retreat In The City
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Executive Views
Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts
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Executive Views
Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon
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Executive Views
Addressable is for Linear TV, Too: Amobee’s Schleider
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Executive Views
AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace
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Executive Views
The Time For TV Performance Is Now: TVSquared’s Kinsella
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Executive Views
Trusted Local News Is The Next Scale Increment: OMD’s Mirsky
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Executive Views
Advertisers Broke Local News, Can They Fix It? United For News’ Jenen
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Executive Views
Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik
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Executive Views
Ad Tech & Content Tech Should Be The Same: IRIS.tv’s
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Executive Views
The Recipe For Performance TV: TCA’s Wollet
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Executive Views
Media Need Partnerships To Find Scale: RTL Adconnect’s Bischoff
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Executive Views
Machine Learning Speeds Up Action: NCS’ Dupree
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Executive Views
As Roku Pulls Away, Gap Between OTT Viewing & Ads Must Be Closed
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Executive Views
Linear TV Loves Programmatic: Hearts & Science’s Pagliuca
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Executive Views
Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella
Mari Tangredi
Executive Views
The Evolution Of Digital Identity: 4INFO’s Tangredi
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Executive Views
Xandr’s Beaumier Aims To Mix Upfront & Real-Time TV Ad Sales
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Executive Views
Washington Post CRO: Subscription Model Means More Engaged Consumers for Advertisers
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Executive Views
Data Fuels Live TV 2.0: Univision’s Mandala
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Executive Views
D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy
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