PHOENIX – It was only three years ago that advertising agencies stood accused, by the...
In the new “merchant media” wave, ecommerce operators are discovering the...
With a new Creative Commerce award track at Cannes Lions 2022, it is clear that, this...
SAN JUAN, PR — In an era when ads can target individuals’ attributes, wha...
SAN JUAN, Puerto Rico — The last couple of decades of digital ad targeting hav...
SAN JUAN, Puerto Rico – Over decades, TV evolved to rely on a 30-second ad mode...
If the acquisition of US TV station operator Tegna by Standard General for $5.4 billi...
If some in the industry were hoping the current proliferation in new media measuremen...
Not so long ago, many big media buyers just wanted a “premium” audience. ...