Executive Views

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the...

By Robert Andrews  
Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
By Robert Andrews  
Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
By Robert Andrews  
Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley
Executive Views
Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley
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The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel
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The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel
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Tubi Goes On Growing, Plans More Sport: Fitch
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Tubi Goes On Growing, Plans More Sport: Fitch
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Keep It Simple: How MadHive Welcomes Local Advertisers To CTV
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Keep It Simple: How MadHive Welcomes Local Advertisers To CTV
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OpenX Goes Net-Zero And Gets Closer To Publishers
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OpenX Goes Net-Zero And Gets Closer To Publishers
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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV
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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
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Through M&A, MNTN Scales Into ‘Creative As A Subscription’

SAN JUAN, PR — With tools in their hands to build, buy and target ads, a new generati...

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Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
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Back To The Future: Xumo’s Condon On FAST’s TV Time Machine
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SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
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Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media
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Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg
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Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg
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Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters
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The Big Screen Is Back: Madhive’s Dumont Sees TV Rising
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The Big Screen Is Back: Madhive’s Dumont Sees TV Rising
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The Multi-Currency World Is Really Here: Mediahub’s Piner
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The Multi-Currency World Is Really Here: Mediahub’s Piner
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Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road
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Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road
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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
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Clean Rooms Need Connection: LiveRamp’s Clinger
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Clean Rooms Need Connection: LiveRamp’s Clinger
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Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
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Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
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Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences

SAN JUAN, PR — If your flashy TV ad aired during the Super Bowl, but half the country...

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Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
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This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
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OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
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TV Viewers Mull Switching From Subs To Spots: Magnite Research
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Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix
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Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix
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Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
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Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
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Simulmedia’s Morgan On 2023 Macro Media Shifts
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Simulmedia’s Morgan On 2023 Macro Media Shifts
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Take Control & Get Sustainable: Index Exchange’s Goode
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Take Control & Get Sustainable: Index Exchange’s Goode
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Relevance Remains In A World With Less Identity: Bayer’s Gelb
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Relevance Remains In A World With Less Identity: Bayer’s Gelb
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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
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Beyond The 30: Roku Leans In To New Formats, Original Content
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Beyond The 30: Roku Leans In To New Formats, Original Content
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Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’

MARCO ISLAND, FL — The irony about a digital medium which should be able to gather re...

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TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
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Context Levels The Playing Field: Index Exchange’s Barash
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Kargo Acquires Video Ad Server VideoByte
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For T-Mobile, The New Mobile Advertising Is In-Car
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Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
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Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
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Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker
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Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker
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Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
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Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
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Ecosystem Enhancements On Clinger’s Beet Retreat Agenda
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Ecosystem Enhancements On Clinger’s Beet Retreat Agenda
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Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
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Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
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Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
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Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights

LAS VEGAS — One of the world’s largest chocolate manufacturers likes the taste ...

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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
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IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
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How To Harness The Evolution Of Clean Rooms: Habu’s Stratton
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Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale
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Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration
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Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration
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Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
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Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
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‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef
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‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef
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Not All Clean Rooms Are Equal: Choreograph’s Olivieri
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Not All Clean Rooms Are Equal: Choreograph’s Olivieri
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Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
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Best Buy Runs Faster To The Clean Room: Mark Heitke
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Best Buy Runs Faster To The Clean Room: Mark Heitke
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Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
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GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms

LAS VEGAS — General Motors wants to respect its audiences’ privacy – and ...

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Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney
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Clean Rooms Move The Needle Without Moving Data: Fox’s Sherriff
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Innovation & Ownership: Data Clean Room Trends, From Habu’s Kilmartin
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Moving Beyond 2022 Challenges Through Conversation: Index Exchange’s Goode
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Vevo Re-Invents Music TV With Huge Streaming Footprint
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Vevo Re-Invents Music TV With Huge Streaming Footprint
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Premium Content In The Gated Community: LG Ads’ Matta On CTV
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Premium Content In The Gated Community: LG Ads’ Matta On CTV
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Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
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Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
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David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory
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Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
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Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
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Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
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Software Can Sooth Complexity In Modern TV Ads: Realytics
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Software Can Sooth Complexity In Modern TV Ads: Realytics
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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui

LONDON, UK — In the connected TV era, avoiding over-exposing viewers to a digitally-d...

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The Joys Of TV Complexity: CBS’ Subramanyam
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Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
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Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
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RTL AdAlliance Rolling Up ‘Total Video’ Services
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How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
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How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
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Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis
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Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis
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Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
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Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
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The Data Runs Deep For New ITVX Platform
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Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
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Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown

LONDON, UK — After a few years in which the center of the TV industry’s gravity...

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Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
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Personalized Ad Experiences & Programmatic Adoption: Magnite’s Buckley Looks Ahead To 2023
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Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis
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ITVX & Planet V Pushing Forward UK Programmatic TV
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Truthset’s McKinley Assembles Billions Of Datapoints In The Quest For Quality
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Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage
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Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage
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Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite
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Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite
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Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
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Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
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UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs
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UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs
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Making Programmatic Normal In TV: The Trade Desk’s Richardson
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Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home
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Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home
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Join The First-Party Party: TripleLift’s Plug
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Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Brown

SANTA MONICA — The new capabilities of “addressable” TV allow more granul...

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The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly
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The New Agnostics: MiQ Says Faded DSP Dream Fuels Need For Connectivity
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All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
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Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger
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Tubi’s Rotblat Expects To Accelerate In A Tricky Market For Paid Streaming
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Tubi’s Rotblat Expects To Accelerate In A Tricky Market For Paid Streaming
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New Currencies Are Old News: Comscore’s Carol Hinnant
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New Currencies Are Old News: Comscore’s Carol Hinnant
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