How To Solve CTV Ad Duplication: Viant’s Vanderhook
Executive Views
How To Solve CTV Ad Duplication: Viant’s Vanderhook
Convergent TV Needs Quality User Experience: Beachfront’s Rommel
Executive Views
Convergent TV Needs Quality User Experience: Beachfront’s Rommel
Solving Measurement Starts At Home: Blockgraph’s Manningham
Executive Views
Solving Measurement Starts At Home: Blockgraph’s Manningham
OpenAP Leans Into Demographic Data: Breedlove
Executive Views
OpenAP Leans Into Demographic Data: Breedlove
GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
Executive Views
GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
Executive Views
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
Executive Views
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
Executive Views
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
Executive Views
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
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Executive Views
Addressable Is Afloat: Canoe’s Hassell
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
Executive Views
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
Executive Views
Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship
Executive Views
Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship
Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
Executive Views
Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
Executive Views
Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
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Executive Views
Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence
Dynamic Creative & The Quest For Attention
Executive Views
Dynamic Creative & The Quest For Attention
Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
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Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
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Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
Purpose & Advertising Can Co-Exist: Big Village’s Cacy
Executive Views
Purpose & Advertising Can Co-Exist: Big Village’s Cacy
2022_07_26_lisa_giacosa_canneslions2022
Executive Views
Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
Executive Views
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
The Road To Alt Currencies: Comscore’s Hinnant
Executive Views
The Road To Alt Currencies: Comscore’s Hinnant
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Executive Views
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
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Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
MNTN View: Creative At The Speed Of Culture
Executive Views
MNTN View: Creative At The Speed Of Culture
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
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Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future
Executive Views
Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future
Teads’ Pintarelli Pays Attention To Making Attention Pay
Executive Views
Teads’ Pintarelli Pays Attention To Making Attention Pay
Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
Executive Views
Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
The Truth About Context & Safety: IAS’ Marlow
Executive Views
The Truth About Context & Safety: IAS’ Marlow
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Executive Views
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Executive Views
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
Executive Views
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
LG Ads’ Matta Gives ACR Data To Magnite
Executive Views
LG Ads’ Matta Gives ACR Data To Magnite
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Executive Views
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
Executive Views
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
Retail Media Can Go Off-Site: PubMatic’s Goel
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Retail Media Can Go Off-Site: PubMatic’s Goel
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Executive Views
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
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Retail Media Getting Complex With Growth: GIG Retail’s Stevens
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Executive Views
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
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Executive Views
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
Executive Views
Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
Executive Views
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
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Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
How Retail Media Networks Are Evolving: Momentum’s Bowman
Executive Views
How Retail Media Networks Are Evolving: Momentum’s Bowman
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
Executive Views
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
Roku Promises ‘Frictionless Retail’ with Roku Pay
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Roku Promises ‘Frictionless Retail’ with Roku Pay
Peacock Preens For Performance With New Ad Manager
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Peacock Preens For Performance With New Ad Manager
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
Executive Views
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
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Executive Views
The Recipe For A New Currency: Comscore’s Wilson
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Executive Views
Stream On: IAB NewFronts Goes Hybrid In CTV Boom
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Executive Views
Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
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Executive Views
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
Executive Views
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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Executive Views
Deterministic Data Can Drive New Currencies: Conviva’s Shears
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
Executive Views
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
Executive Views
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
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Executive Views
Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
Executive Views
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
Executive Views
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
Executive Views
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
Executive Views
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
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