Executive Views

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the...

By Robert Andrews  
Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
By Robert Andrews  
Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
By Robert Andrews  
How To Solve CTV Ad Duplication: Viant’s Vanderhook
Executive Views
How To Solve CTV Ad Duplication: Viant’s Vanderhook
By   
Convergent TV Needs Quality User Experience: Beachfront’s Rommel
Executive Views
Convergent TV Needs Quality User Experience: Beachfront’s Rommel
By   
Solving Measurement Starts At Home: Blockgraph’s Manningham
Executive Views
Solving Measurement Starts At Home: Blockgraph’s Manningham
By   
OpenAP Leans Into Demographic Data: Breedlove
Executive Views
OpenAP Leans Into Demographic Data: Breedlove
By   
GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
Executive Views
GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
By   
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
Executive Views
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
By   
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
Executive Views
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
By   
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
Executive Views
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
By   
Executive Views

VidMob’s $110M To Accelerate ‘Creative Intelligence’

A platform helping advertisers customize and scale their video ads across digital cha...

By   
Executive Views
Experience Is Critical: Highlights From ‘Transforming CTV’
By   
Executive Views
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
By   
Executive Views
Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss
By   
Executive Views
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
By   
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
Executive Views
First-Party Is Fuel For The Future Foundation: Oracle’s McBride
By   
81470-thumbnail
Executive Views
Addressable Is Afloat: Canoe’s Hassell
By   
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
Executive Views
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
By   
Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
Executive Views
Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
By   
Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship
Executive Views
Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship
By   
Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
Executive Views
Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
By   
Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
Executive Views
Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
By   
2022_08_04_krystle_watler
Executive Views
Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence
By   
Executive Views

Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands

CANNES — In an industry that moves as fast as digital marketing, it isn’t reall...

By   
Executive Views
App Behavior Creates Audience Segments: T-Mobile’s Zhu
By   
Executive Views
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
By   
Executive Views
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
By   
Executive Views
Twitter Puts Shopping In The Stream: Personette
By   
Dynamic Creative & The Quest For Attention
Executive Views
Dynamic Creative & The Quest For Attention
By   
Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
Executive Views
Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
By   
Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
Executive Views
Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
By   
Purpose & Advertising Can Co-Exist: Big Village’s Cacy
Executive Views
Purpose & Advertising Can Co-Exist: Big Village’s Cacy
By   
2022_07_26_lisa_giacosa_canneslions2022
Executive Views
Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud
By   
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
Executive Views
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
By   
The Road To Alt Currencies: Comscore’s Hinnant
Executive Views
The Road To Alt Currencies: Comscore’s Hinnant
By   
81635-thumbnail-5
Executive Views
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
By   
Executive Views

From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation

CANNES — If you thought the the turbulence of the pandemic was over, think again. Acr...

By   
Executive Views
Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
By   
Executive Views
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
By   
Executive Views
Back To The Future: 4As’ Kaplowitz On Context
By   
Executive Views
Comcast’s Allen Pushes Addressable Forward With AMC
By   
Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
Executive Views
Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’
By   
MNTN View: Creative At The Speed Of Culture
Executive Views
MNTN View: Creative At The Speed Of Culture
By   
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
Executive Views
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
By   
Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future
Executive Views
Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future
By   
Teads’ Pintarelli Pays Attention To Making Attention Pay
Executive Views
Teads’ Pintarelli Pays Attention To Making Attention Pay
By   
Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
Executive Views
Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
By   
The Truth About Context & Safety: IAS’ Marlow
Executive Views
The Truth About Context & Safety: IAS’ Marlow
By   
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Executive Views
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
By   
Executive Views

Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive

At the start of every episode of The Minimalists, one of the most popular podcasts in...

By   
Executive Views
Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
By   
Executive Views
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
By   
Executive Views
InnovidXP Combines Data & Serving: Chalozin
By   
Executive Views
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
By   
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Executive Views
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
By   
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
Executive Views
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
By   
LG Ads’ Matta Gives ACR Data To Magnite
Executive Views
LG Ads’ Matta Gives ACR Data To Magnite
By   
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Executive Views
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
By   
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
Executive Views
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
By   
Retail Media Can Go Off-Site: PubMatic’s Goel
Executive Views
Retail Media Can Go Off-Site: PubMatic’s Goel
By   
80962-thumbnail
Executive Views
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
By   
80889-thumbnail
Executive Views
Retail Media Getting Complex With Growth: GIG Retail’s Stevens
By   
Executive Views

Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge

EMarketer says 2022 will be “the year of retail media networks“, with US spending gro...

By   
Executive Views
Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
By   
Executive Views
Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
By   
Executive Views
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
By   
Executive Views
Piccone’s Progress: Cross-Platform Means Full-Stack
By   
80680-thumbnail
Executive Views
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
By   
80673-thumbnail
Executive Views
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
By   
Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
Executive Views
Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
By   
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
Executive Views
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
By   
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
Executive Views
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
By   
How Retail Media Networks Are Evolving: Momentum’s Bowman
Executive Views
How Retail Media Networks Are Evolving: Momentum’s Bowman
By   
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
Executive Views
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
By   
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
Executive Views
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
By   
Executive Views

NBCU Offers Brands Shoppability With New Ad Offerings

These days, it isn’t just content that gets an annual showcase moment. For NBCU...

By   
Executive Views
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
By   
Executive Views
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
By   
Executive Views
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
By   
Executive Views
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
By   
Roku Promises ‘Frictionless Retail’ with Roku Pay
Executive Views
Roku Promises ‘Frictionless Retail’ with Roku Pay
By   
Peacock Preens For Performance With New Ad Manager
Executive Views
Peacock Preens For Performance With New Ad Manager
By   
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
Executive Views
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
By   
79981-thumbnail
Executive Views
The Recipe For A New Currency: Comscore’s Wilson
By   
80381-thumbnail
Executive Views
Stream On: IAB NewFronts Goes Hybrid In CTV Boom
By   
80167-thumbnail
Executive Views
Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
By   
80376-thumbnail
Executive Views
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
By   
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Executive Views
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
By   
Executive Views

Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says

SAN JUAN, PR — It is often disregarded as of lesser importance and sophisticati...

By   
Executive Views
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
By   
Executive Views
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
By   
Executive Views
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
By   
Executive Views
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
By   
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
Executive Views
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
By   
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
Executive Views
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
By   
79735-thumbnail
Executive Views
Deterministic Data Can Drive New Currencies: Conviva’s Shears
By   
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
Executive Views
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
By   
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
Executive Views
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
By   
79878-thumbnail
Executive Views
Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo
By   
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
Executive Views
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
By   
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
Executive Views
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
By   
Executive Views

How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John

SAN JUAN, Puerto Rico – If connected TV is going to make good on its promise to...

By   
Executive Views
Connected Creative Is The Conduit: Innovid’s Hogue
By   
Executive Views
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
By   
Executive Views
Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
By   
Executive Views
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
By   
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
Executive Views
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
By   
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
Executive Views
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
By   
Companies in Executive Views 718