Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
Executive Views
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
InnovidXP Combines Data & Serving: Chalozin
Executive Views
InnovidXP Combines Data & Serving: Chalozin
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
Executive Views
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Executive Views
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
Executive Views
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
LG Ads’ Matta Gives ACR Data To Magnite
Executive Views
LG Ads’ Matta Gives ACR Data To Magnite
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Executive Views
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
Executive Views
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
Executive Views
Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
Executive Views
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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Executive Views
Piccone’s Progress: Cross-Platform Means Full-Stack
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Executive Views
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
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Executive Views
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
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Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
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LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
Executive Views
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
Executive Views
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
Executive Views
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
Twitter Aligns  with iSpot.tv & NBCU for New Measurement Initiative
Executive Views
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
Roku Promises ‘Frictionless Retail’ with Roku Pay
Executive Views
Roku Promises ‘Frictionless Retail’ with Roku Pay
Peacock Preens For Performance With New Ad Manager
Executive Views
Peacock Preens For Performance With New Ad Manager
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
Executive Views
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
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Executive Views
The Recipe For A New Currency: Comscore’s Wilson
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Executive Views
Stream On: IAB NewFronts Goes Hybrid In CTV Boom
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
Executive Views
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
Executive Views
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
Executive Views
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
Executive Views
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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Executive Views
Deterministic Data Can Drive New Currencies: Conviva’s Shears
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
Executive Views
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
Executive Views
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
Executive Views
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Executive Views
Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
Executive Views
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
Executive Views
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
Executive Views
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
Executive Views
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
Executive Views
Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
Executive Views
Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
Executive Views
To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
Human Is The Answer: AppScience’s Lum On Media Measurement
Executive Views
Human Is The Answer: AppScience’s Lum On Media Measurement
Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
Executive Views
Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
Executive Views
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
Executive Views
Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
Executive Views
Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
Tag Team: LiveRamp Combines Contextual, Audience Data For Upfront Pitch
Executive Views
Tag Team: LiveRamp Combines Contextual, Audience Data For Upfront Pitch
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Executive Views
Fluidity By The Sea: Magnite’s McLeggon Lights Up Audiences For Publishers
All Boats Rise At The Beet Retreat: Magnite’s McLeggon
Executive Views
All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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Executive Views
Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
Executive Views
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
Executive Views
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
Executive Views
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
Executive Views
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
Executive Views
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
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Executive Views
Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone
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Executive Views
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
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Executive Views
Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg
Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
Executive Views
Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
Executive Views
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
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Executive Views
Efficiency & Equality: Mediaocean’s Dorman Aims At Customer Satisfaction
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Executive Views
Discovery’s Coteman Gears Up For Cross-Platform Launch
Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
Executive Views
Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
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Executive Views
How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
Executive Views
Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
Executive Views
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
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