PHOENIX – It was only three years ago that advertising agencies stood accused, by the...
SAN JUAN, PR — With tools in their hands to build, buy and target ads, a new generati...
SAN JUAN, PR — If your flashy TV ad aired during the Super Bowl, but half the country...
MARCO ISLAND, FL — The irony about a digital medium which should be able to gather re...
LAS VEGAS — One of the world’s largest chocolate manufacturers likes the taste ...
LAS VEGAS — General Motors wants to respect its audiences’ privacy – and ...
LONDON, UK — In the connected TV era, avoiding over-exposing viewers to a digitally-d...
LONDON, UK — After a few years in which the center of the TV industry’s gravity...
SANTA MONICA — The new capabilities of “addressable” TV allow more granul...