Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley
Executive Views
Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley
The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel
Executive Views
The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel
Tubi Goes On Growing, Plans More Sport: Fitch
Executive Views
Tubi Goes On Growing, Plans More Sport: Fitch
Keep It Simple: How MadHive Welcomes Local Advertisers To CTV
Executive Views
Keep It Simple: How MadHive Welcomes Local Advertisers To CTV
OpenX Goes Net-Zero And Gets Closer To Publishers
Executive Views
OpenX Goes Net-Zero And Gets Closer To Publishers
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Executive Views
The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
Executive Views
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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Executive Views
Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg
Executive Views
Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg
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Executive Views
Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters
The Big Screen Is Back: Madhive’s Dumont Sees TV Rising
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The Big Screen Is Back: Madhive’s Dumont Sees TV Rising
The Multi-Currency World Is Really Here: Mediahub’s Piner
Executive Views
The Multi-Currency World Is Really Here: Mediahub’s Piner
Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road
Executive Views
Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road
CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
Executive Views
CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
Clean Rooms Need Connection: LiveRamp’s Clinger
Executive Views
Clean Rooms Need Connection: LiveRamp’s Clinger
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
Executive Views
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix
Executive Views
Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix
Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
Executive Views
Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
Simulmedia’s Morgan On 2023 Macro Media Shifts
Executive Views
Simulmedia’s Morgan On 2023 Macro Media Shifts
Take Control & Get Sustainable: Index Exchange’s Goode
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Take Control & Get Sustainable: Index Exchange’s Goode
Relevance Remains In A World With Less Identity: Bayer’s Gelb
Executive Views
Relevance Remains In A World With Less Identity: Bayer’s Gelb
While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
Executive Views
While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
Executive Views
Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
Beyond The 30: Roku Leans In To New Formats, Original Content
Executive Views
Beyond The 30: Roku Leans In To New Formats, Original Content
Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
Executive Views
Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker
Executive Views
Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker
Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
Executive Views
Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
Ecosystem Enhancements On Clinger’s Beet Retreat Agenda
Executive Views
Ecosystem Enhancements On Clinger’s Beet Retreat Agenda
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
Executive Views
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
Executive Views
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
Executive Views
Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
Executive Views
‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration
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Clean Room Tech Powering TelevisaUnivision’s First ‘Hispanic Graph’ Agency Integration
Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
Executive Views
Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef
Executive Views
‘Sky’s The Limit’ For Clean Room Use Cases: Roku’s Ben Youssef
Not All Clean Rooms Are Equal: Choreograph’s Olivieri
Executive Views
Not All Clean Rooms Are Equal: Choreograph’s Olivieri
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Executive Views
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
Best Buy Runs Faster To The Clean Room: Mark Heitke
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Best Buy Runs Faster To The Clean Room: Mark Heitke
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Executive Views
Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Executive Views
Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
Vevo Re-Invents Music TV With Huge Streaming Footprint
Executive Views
Vevo Re-Invents Music TV With Huge Streaming Footprint
Premium Content In The Gated Community: LG Ads’ Matta On CTV
Executive Views
Premium Content In The Gated Community: LG Ads’ Matta On CTV
Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
Executive Views
Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
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Executive Views
David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
Executive Views
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
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Executive Views
Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
Executive Views
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
Software Can Sooth Complexity In Modern TV Ads: Realytics
Executive Views
Software Can Sooth Complexity In Modern TV Ads: Realytics
How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
Executive Views
How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data
Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis
Executive Views
Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis
Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
Executive Views
Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
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Executive Views
The Data Runs Deep For New ITVX Platform
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
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Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
Executive Views
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
Executive Views
ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
Executive Views
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
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Executive Views
Truthset’s McKinley Assembles Billions Of Datapoints In The Quest For Quality
Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage
Executive Views
Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage
Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite
Executive Views
Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite
Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
Executive Views
Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs
Executive Views
UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs
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Executive Views
Making Programmatic Normal In TV: The Trade Desk’s Richardson
Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home
Executive Views
Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home
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Executive Views
Join The First-Party Party: TripleLift’s Plug
Tubi’s Rotblat Expects To Accelerate In A Tricky Market For Paid Streaming
Executive Views
Tubi’s Rotblat Expects To Accelerate In A Tricky Market For Paid Streaming
New Currencies Are Old News: Comscore’s Carol Hinnant
Executive Views
New Currencies Are Old News: Comscore’s Carol Hinnant
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