Executive Views

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the...

By Robert Andrews  
Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
By Robert Andrews  
Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
By Robert Andrews  
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
Executive Views
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
By   
InnovidXP Combines Data & Serving: Chalozin
Executive Views
InnovidXP Combines Data & Serving: Chalozin
By   
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
Executive Views
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
By   
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
Executive Views
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
By   
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
Executive Views
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
By   
LG Ads’ Matta Gives ACR Data To Magnite
Executive Views
LG Ads’ Matta Gives ACR Data To Magnite
By   
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
Executive Views
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
By   
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
Executive Views
Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
By   
Executive Views

Retail Media Can Go Off-Site: PubMatic’s Goel

In the new “merchant media” wave, ecommerce operators are discovering the...

By   
Executive Views
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
By   
Executive Views
Retail Media Getting Complex With Growth: GIG Retail’s Stevens
By   
Executive Views
Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
By   
Executive Views
Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
By   
Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
Executive Views
Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
By   
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
Executive Views
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
By   
80750-thumbnail
Executive Views
Piccone’s Progress: Cross-Platform Means Full-Stack
By   
80680-thumbnail
Executive Views
TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support
By   
80673-thumbnail
Executive Views
How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
By   
Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
Executive Views
Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
By   
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
Executive Views
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
By   
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
Executive Views
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
By   
Executive Views

How Retail Media Networks Are Evolving: Momentum’s Bowman

With a new Creative Commerce award track at Cannes Lions 2022, it is clear that, this...

By   
Executive Views
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
By   
Executive Views
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
By   
Executive Views
NBCU Offers Brands Shoppability With New Ad Offerings
By   
Executive Views
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
By   
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
Executive Views
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
By   
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
Executive Views
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
By   
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
Executive Views
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
By   
Roku Promises ‘Frictionless Retail’ with Roku Pay
Executive Views
Roku Promises ‘Frictionless Retail’ with Roku Pay
By   
Peacock Preens For Performance With New Ad Manager
Executive Views
Peacock Preens For Performance With New Ad Manager
By   
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
Executive Views
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
By   
79981-thumbnail
Executive Views
The Recipe For A New Currency: Comscore’s Wilson
By   
80381-thumbnail
Executive Views
Stream On: IAB NewFronts Goes Hybrid In CTV Boom
By   
Executive Views

Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre

SAN JUAN, PR — In an era when ads can target individuals’ attributes, wha...

By   
Executive Views
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
By   
Executive Views
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
By   
Executive Views
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
By   
Executive Views
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
By   
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
Executive Views
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
By   
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
Executive Views
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
By   
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
Executive Views
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
By   
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
Executive Views
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
By   
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
Executive Views
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
By   
79735-thumbnail
Executive Views
Deterministic Data Can Drive New Currencies: Conviva’s Shears
By   
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
Executive Views
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
By   
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
Executive Views
Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
By   
Executive Views

Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo

SAN JUAN, Puerto Rico  — The last couple of decades of digital ad targeting hav...

By   
Executive Views
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
By   
Executive Views
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
By   
Executive Views
How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
By   
Executive Views
Connected Creative Is The Conduit: Innovid’s Hogue
By   
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
Executive Views
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
By   
79758-thumbnail-5
Executive Views
Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
By   
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
Executive Views
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
By   
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
Executive Views
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
By   
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
Executive Views
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
By   
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
Executive Views
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
By   
Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
Executive Views
Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
By   
Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
Executive Views
Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
By   
Executive Views

Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads

SAN JUAN, Puerto Rico – Over decades, TV evolved to rely on a 30-second ad mode...

By   
Executive Views
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
By   
Executive Views
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
By   
Executive Views
UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
By   
Executive Views
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
By   
To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
Executive Views
To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
By   
Human Is The Answer: AppScience’s Lum On Media Measurement
Executive Views
Human Is The Answer: AppScience’s Lum On Media Measurement
By   
Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
Executive Views
Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
By   
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
Executive Views
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
By   
Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
Executive Views
Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
By   
Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
Executive Views
Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
By   
Tag Team: LiveRamp Combines Contextual, Audience Data For Upfront Pitch
Executive Views
Tag Team: LiveRamp Combines Contextual, Audience Data For Upfront Pitch
By   
79260-thumbnail
Executive Views
Fluidity By The Sea: Magnite’s McLeggon Lights Up Audiences For Publishers
By   
Executive Views

Local CTV Ads Are Hot: MadHive’s Helfgott

If the acquisition of US TV station operator Tegna by Standard General for $5.4 billi...

By   
Executive Views
Data Diversity On Univision’s Beet Retreat Agenda
By   
Executive Views
Better Together: Infillion’s Carone Sees Power In Partnership
By   
Executive Views
Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
By   
Executive Views
How DCO Boosts ROI: Clinch’s MacIntosh
By   
All Boats Rise At The Beet Retreat: Magnite’s McLeggon
Executive Views
All Boats Rise At The Beet Retreat: Magnite’s McLeggon
By   
79072-thumbnail
Executive Views
Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
By   
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
Executive Views
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
By   
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
Executive Views
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
By   
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
Executive Views
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
By   
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
Executive Views
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
By   
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
Executive Views
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
By   
78736-thumbnail
Executive Views
Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone
By   
Executive Views

Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen

If some in the industry were hoping the current proliferation in new media measuremen...

By   
Executive Views
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
By   
Executive Views
From Pipes To Scale: DISH’s Patel Rolls Out Addressability
By   
Executive Views
Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
By   
Executive Views
Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection
By   
78759-thumbnail
Executive Views
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
By   
78631-thumbnail
Executive Views
Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg
By   
Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
Executive Views
Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
By   
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
Executive Views
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
By   
78609-thumbnail
Executive Views
Efficiency & Equality: Mediaocean’s Dorman Aims At Customer Satisfaction
By   
78614-thumbnail
Executive Views
Discovery’s Coteman Gears Up For Cross-Platform Launch
By   
Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
Executive Views
Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
By   
Screen-Shot-2022-02-01-at-12.19.34-PM-scaled
Executive Views
How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
By   
Executive Views

Data, ‘A Great Equalizer’, Redefines Premium Media: TransUnion’s Swanston

Not so long ago, many big media buyers just wanted a “premium” audience. ...

By   
Executive Views
LG Ads’ Matta Guarantees Outcomes From CTV Ads
By   
Executive Views
P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
By   
Executive Views
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
By   
Executive Views
Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads
By   
Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
Executive Views
Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
By   
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
Executive Views
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
By   
Companies in Executive Views 716