Viewpoints 3,865

The Economist Adding Scroll-Linked Video Ads From Teads

By

Unruly’s Townend: Programmatic Ads Must Embrace Emotion

By

Perform Group’s Wilson: TV Metrics Work For Online Video Buyers

By

IAB’s Chester: Programmatic Has Significant Market Share

By

WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

By

Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

By

Rightster CEO: Post-IPO, Acquisition Talks Already Under Way

By

Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs

By

Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook

By

SMG’s Easterbrook: ‘Mobile-First’ Is Becoming Redundant

By

Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger

By

SMG’s James: Big Data Fuels Real-Time Creativity

By

SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns

By

SMG’s Baylon: TV Caution Means Two-Tier Ad Market

By

YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”

By

BBC Plans To Launch More #BBCtrending Channels

By

VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

By

Adap.tv Sees Programmatic Help Broadcasters Increase Ad Rates

By

InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’

By

Time Inc To Launch Mobile Video Content Channel

By

Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”

By

Dailymotion To Crack Mobile Programmatic In Next Few Weeks

By

“NowThis News” Puts Micro Marketing Video On Giant Mall Screens

By

Weather Company’s Hadley: “Location Is The New Cookie”

By

Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions

By

VivaKi Taps Vindico To Validate Video Ad Views

By

Vimeo Fast-Forwards Mobile Video Updates

By

Forrester’s Nail: Online Will Kill The DVR

By

NowThisNews Squeezes Short Video News, Ads In To Social Nets

By

Time Inc. Readies Spin-off as Video Moves Front and Center

By

Dailymotion Set To Add Third-Party Data For Ad Sales

By

Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’

By

Vimeo On-Demand Seeing Downloads Across The Board

By

Vimeo Pro Upgrade Readies Creatives For 4K Future

By

Eyeview Targets Mobile And Global For Personalized-Ad Growth

By

ABC News’ Vance: Video Comes Out To Play At Night On Tablets

By

With Mobile Video Consumption Boom, ABC News Launches New App

By

Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

By

France’s ‘Teads’ Takes Video Ads Beyond The Pre-Roll

By

Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

By

Automated Video Ad Buying Growing Up Down Under

By

TouchCast Courts News Publishers With Desktop Video Suite

By

Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

By

SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic

By

Online Video In Russia

By

Lenovo Sees Creative Efficiencies In Programmatic Ads

By

Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)

By

‘Beamr’ Touts Dramatic Video Compression Process

By

IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room

By

Level 3’s Taylor: Online Is An Imperfect World

By