Viewpoints 3,865

RTL AdAlliance Rolling Up ‘Total Video’ Services

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How Reading Viewers’ Faces Can ‘Calibrate’ TV Measurement Data

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Home Screen & Business Flow In Focus For 2023: SpringServe’s Siotis

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Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems

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The Data Runs Deep For New ITVX Platform

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Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint

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OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite

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ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters

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Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads

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AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown

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Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement

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Personalized Ad Experiences & Programmatic Adoption: Magnite’s Buckley Looks Ahead To 2023

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Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis

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ITVX & Planet V Pushing Forward UK Programmatic TV

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Truthset’s McKinley Assembles Billions Of Datapoints In The Quest For Quality

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Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage

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Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite

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Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’

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UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs

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Making Programmatic Normal In TV: The Trade Desk’s Richardson

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Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home

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Join The First-Party Party: TripleLift’s Plug

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Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown

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The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly

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Programmatic TV Demands An Agnostic Approach: MiQ’s Madorsky

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All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels

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Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger

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Tubi’s Rotblat Expects To Accelerate In A Tricky Market For Paid Streaming

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New Currencies Are Old News: Comscore’s Carol Hinnant

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Excitement & Inertia: Albertsons’ Argyilan Wants A ‘Co-Op Garden’ Approach To CTV, Retail Media

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Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble

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How To Help Programmatic TV Take Off: FreeWheel’s Loria

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Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness

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Netflix Ads & Digital Competition Are Shaking-Up Ad Industry Dynamics: Trade Desk’s Richardson

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Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon

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New Ad Models Will Help Data Education: Spark Foundry’s Giacosa

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Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action

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How Attention Peaks Are Activated: Finecast’s Lewis

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Ampersand’s Rosen Urges Local Innovation, Sees New Era Of Focus

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CTV Ad Confidence Has Reached A Tipping Point: PubMatic’s Dozeman

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Warner Bros. Discovery Preps New Multi-Screen Measurement Tests

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‘C’ Words & The Conscious Uncoupling: MediaLink’s Kassan On Life Under UTA

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ANA Hopes New Congress Enacts Federal Privacy Law

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Audio Has Caught-Up To Video: Audacy’s Benedik

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Hollywood, Get Granular: IAB’s Rothenberg Urges Creator Dynamism

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What Buyers Want: PubMatic’s Steinberg On The New TV

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How Native Ad Tech Works On TV: TripleLift’s Winkler

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Interest Has Flattened, But Diverse Media Move The Needle: BET’s Carr

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Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch

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Innovid’s Hogue Aims To Harness TV’s New Ad Skills

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