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Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules
By
Robert Andrews
29th January 2018
Advertisers Want Total Transparency: Sizmek CEO Grether
By
Robert Andrews
26th January 2018
GDPR Will Accelerate People-Based Marketing: LUMA’s Kawaja
By
Robert Andrews
25th January 2018
GDPR LOOMS: “I don’t think our industry has ever had this level of accountability codified into law,” Acxiom’s CPO Colclasure
By
Robert Andrews
24th January 2018
How Header Bidding Has Gone Hybrid: Intermarkets’ Requidan
By
Robert Andrews
23rd January 2018
GDPR Outcomes Still Unclear: AppNexus’ Shields
By
Robert Andrews
23rd January 2018
Europe’s GDPR Means Evolution, Not Revolution: Criteo’s CEO Eichmann
By
Robert Andrews
23rd January 2018
GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns
By
Robert Andrews
22nd January 2018
Turn On, Tune In, Opt Out: How Tru Optik’s Swanston Enables Viewer Targeting Choice
By
Robert Andrews
21st January 2018
Horizon Taps 4C Insights For Better TV Targeting, Gupta Says
By
Robert Andrews
18th January 2018
Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Music
By
Robert Andrews
18th January 2018
Amazon’s Cloud Fuels More Efficient Ad Delivery: SpotX’s Straight
By
Robert Andrews
18th January 2018
Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb
By
Robert Andrews
17th January 2018
Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out
By
Robert Andrews
17th January 2018
Why Publishers Need to Staff Up With Ad-Tech Experts
By
Dale Lovell
,
adyoulike
12th January 2018
Is There a Limit to the Impact of Ads.txt for Media Buyers?
By
Paul Wright
,
iotec
9th January 2018
Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri
By
Robert Andrews
7th January 2018
Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss
By
Robert Andrews
3rd January 2018
Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss
By
Robert Andrews
3rd January 2018
Conde Nast Hits Total Programmatic In Digital & Analog: VP Adlman
By
Robert Andrews
28th December 2017
In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis
By
Robert Andrews
21st December 2017
Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo
By
Robert Andrews
20th December 2017
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
By
Robert Andrews
19th December 2017
Keynote: Furious’ Swartz On Media’s Battle With The Oligopoly
By
Robert Andrews
19th December 2017
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
By
Robert Andrews
17th December 2017
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
By
Robert Andrews
15th December 2017
WPP’s New Finecast to be Global, Advanced TV Ecosystem
By
Robert Andrews
14th December 2017
Top 10 native advertising trends for 2019
By
Dale Lovell
,
adyoulike
14th December 2017
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
By
Robert Andrews
13th December 2017
Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech
By
Robert Andrews
13th December 2017
In event sales, the first one in always wins
By
Jonathan Morse
,
Tripleseat
13th December 2017
Essence’s Gerber Says SVOD & Middle-Men Worse Than Duopoly
By
Robert Andrews
12th December 2017
How 605 Has Helped Charter’s Data-Driven TV Ad Sales
By
Robert Andrews
11th December 2017
How Meredith’s Schenck Works With Platforms, Beyond Headers
By
Robert Andrews
11th December 2017
Honeycomb TV Considers US Roll-Out In 2018
By
Robert Andrews
11th December 2017
Videology’s Self-Serve Ad Platform Reboots The Business Model
By
Robert Andrews
11th December 2017
Header Bidding Changes Everything: Rubicon’s Kershaw
By
Robert Andrews
8th December 2017
For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
By
Robert Andrews
7th December 2017
Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains
By
Robert Andrews
7th December 2017
Three Ways OTT Ads Are Different, According to Innovid’s Chalozin
By
Robert Andrews
7th December 2017
News Corp’s Angelo: Simplifying Ad Chain With “News IQ”
By
Robert Andrews
6th December 2017
A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain
By
Robert Andrews
4th December 2017
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
By
Robert Andrews
30th November 2017
A Year In Advertising: 2017 In Review
By
Julien Verdier
,
adyoulike
30th November 2017
What’s Old Is New With Next-Gen TV Discovery: Disney/ABC’s Forte
By
Robert Andrews
29th November 2017
Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy
By
Robert Andrews
27th November 2017
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
By
Robert Andrews
27th November 2017
Videology’s Ferber On 4x Ad Impact And Brands’ Cross-Platform Surge
By
Robert Andrews
27th November 2017
OTT TV Ads Should Have Higher Prices: IAB’s Bager
By
Robert Andrews
27th November 2017
Jakob Nielsen Wants GroupM’s Finecast To Become TV Industry ‘Ecosystem’
By
Robert Andrews
26th November 2017
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